New 'Quick Snooze' Galaxy S4 ad baits dads ahead of Father's Day
Samsung's cute-baby-plus-father theme in the advertising campaign for the new Galaxy S4 seems to be working wonders with its everyday topics, and the marketing team just released its second iteration.
After the "Swaddle Master", we now have the "Quick Snooze". Worn out by a hard day's work of caring for his baby, the Father's Day poster child dozes off on the couch, while watching a game with the offspring. The Smart Pause feature kicks in, and the video pauses for the duration of the power nap, then resumes where he left off, which is a subtle way to dismiss the Galaxy S4 new features being called "gimmicks".