New Nokia video touts advantages of its Smart Camera app, set to come with Amber software update in tow
There's no denying that the camera modules on Nokia phones have been a source of pride for the company during the years, and for a good reason. So much so, that despite struggling to make a return both financially and culturally, the Finnish manufacturer has still managed to secure itself a position of undisputed dominion in one particular niche: cameraphones. Starting off their charge with the Nokia 808 PureView, the company has truly cemented its position with the Lumia 1020 and its 41MP sensor. Of course, it's not all about hardware, and this is where Nokia's proprietary Smart Camera app comes in play.
Not to be confused with the Nokia Pro Cam app which is only available for Lumia devices carrying the PureView branding on the back, Nokia Smart Camera nevertheless offers a range of improvements and new features. Along those are the ability to shoot several snaps in a quick succession and then pick the best, the so called “Motion Focus” feature which allows you to add motion blur to moving objects and others.
Only devices running the Amber software update will be eligible to take advantage of the new app, located on the Windows Phone Store. Speaking of devices, the following Lumia phones are expected to receive the Amber update: 920, 820, 720, 620 and 520.
The new update is slated for a late August/early September launch, so it won't be long until you put Nokia's promise for an “enhanced camera performance” and “even greater overall experience” to the test.
Nokia Smart Camera
1. Fernandezxc (Posts: 40; Member since: 12 Mar 2012)
I think Nokia should also start making digital cameras
8. alterecho (Posts: 1072; Member since: 23 Feb 2012)
Their phones ARE digital cameras themselves.
16. rodneyej1 (Posts: 3493; Member since: 06 Jul 2013)
Windowsphone and Nokia are just awesome period!!
4. lalalaman (Posts: 291; Member since: 19 Aug 2013)
Well its innovative atleast...they have something to brag abot...dominates in camera...which is in a way gud for Nokia....now looking forward to a nokia phablet..
5. clevername (Posts: 1428; Member since: 11 Jul 2008)
Link in the video is broken. Hope att doesn't delay this update.
14. Damo579 (Posts: 158; Member since: 18 May 2013)
I know. Hopefully we will get it soon. On Nokia's support page it says waiting for approval..... Meanwhile T-Mobile and Verizon have released the update for their Lumias.
6. XperiaFanZone (Posts: 1179; Member since: 21 Sep 2012)
This update may change the search button
7. -box- (Posts: 3735; Member since: 04 Jan 2012)
I'm annoyed that Nokia didn't have the biker wearing a helmet. I know they're not required, but they're recommended for a reason.
15. cam-whore (Posts: 164; Member since: 21 Feb 2013)
i think the biker's gonna be safe on thet bike, just don't wear horrific google glass... :D
9. ngyixian96 (Posts: 79; Member since: 05 Feb 2012)
so their life are just only taking photo taking photo and no more
10. sats.mine2k4 (banned) (Posts: 208; Member since: 10 Aug 2012)
If i were a windows phone fan, i would be really pissed with Nokia... i mean 9.99/10 of their commercials talk about camera and NOTHING else...
11. ZeroCide (Posts: 683; Member since: 09 Jan 2013)
The camera is an awesome feature. Everything else falls into place.
13. gazmatic (Posts: 548; Member since: 06 Sep 2012)
you are not a lumia fan so your outrage is misplaced
turn by turn voice navigation
awesome outdoor/sunlight visibilty
double tap to wake up
nokia is not just about camera. just that the camera is better than every other smartphone camera
we also love nokia support. it has feedback built in and requested features are added if possible
owning symbian, maemo, meego and wp branded nokias has built a high level of trust for nokia devices.
i wouldnt have bought wp if it wasnt for nokia
20. rodneyej1 (Posts: 3493; Member since: 06 Jul 2013)
He's not saying that WP doesn't have anything else to offer besides the camera.. He's saying how is the general public supposed to know what WP has to offer if every ad is only about camera technology... I agree with him.
18. rodneyej1 (Posts: 3493; Member since: 06 Jul 2013)
I'm a huge WP fan, and to an extent I have to agree with you.. I understand your point.
Nokia mostly likely will shift gears a bit once they have successfully ingrained it in the general publics perception that Lumias have the best cameras on any smartphone.. It's just one of the many baby steps that they are taking to get back to the top, and it's working because they definitely have become relevant again... I mean,, me and you are talking about a Nokia smartphone, on a tech site, in 2013.. Lol❕.. Nevertheless, I do agree that they should start to maybe outline how the camera works with other features of the device, and invest a little advertising dollars on simply showing the strong points of the WP OS.. And, I sure you will agree that WP has very much more to offer than just great optics... I've always said that if anything is holding WP Back it is marketing.....
12. .KRATOS. (Posts: 107; Member since: 15 Mar 2013)
What's other than camera, all the nokia adds are for their camera what's else.
19. rodneyej1 (Posts: 3493; Member since: 06 Jul 2013)
Why would you ask that when YOU know everything that WP has to offer... Or, do you❔