x PhoneArena is looking for new authors! To view all available positions, click here.
  • Options
    Close




New Nokia Lumia 925 commercial portrays iPhone users as zombies

0. phoneArena 21 Jun 2013, 09:39 posted on

Nokia has just released a weird new commercial for its Lumia 925 and it takes a huge jab at iPhone users portraying them as mindless zombies…

This is a discussion for a news. To read the whole news, click here

posted on 21 Jun 2013, 09:48 18

2. tashreef (Posts: 476; Member since: 24 Nov 2012)


Don't Flash. Amaze.

hahhaaha Nice one Nokia. "iZombie" Movie Trailer

posted on 21 Jun 2013, 10:34 6

18. WHoyton1 (Posts: 1619; Member since: 21 Feb 2013)


Dude that was the weirdest and most random ad ever.....I'm scarred.....stop being a Nokia fanboy!

posted on 21 Jun 2013, 10:47 3

35. RaKithAPeiRiZ (Posts: 1301; Member since: 29 Dec 2011)


Zombies eh? ..time to get the shotgun ....

posted on 21 Jun 2013, 14:18 1

86. ZeroCide (Posts: 683; Member since: 09 Jan 2013)


iPhone user eh?... time to get a shotgun ....

posted on 21 Jun 2013, 09:49 14

4. ticktockclock (Posts: 10; Member since: 02 Jun 2013)


i like windows and android..no offensebut that does properly represent iphone users.

posted on 21 Jun 2013, 10:04 11

6. iamfury (Posts: 59; Member since: 07 Oct 2012)


This comment is for those who write blogs like these...!!!
First of all let me clear that i am an android fan, wp fan and current owner, and just happen to like iphone a little, i have used all three of these platforms, and they are all really nice in their own way.
SO! For the last paragraph that you wrote...
MOCKING? .... when motrola did it to iphone then it was alright, when samsung did it to iphone then it was funny and now when nokia did it then all of a sudden you are not convinced that it is the right way to go... WOW !...... BIASED ALERT!
Why is it that you always always and ALWAYS bash nokia and MS ? it's like, you always start with all of their positives and then at the end all of a sudden you just manage to potray them in a negative way.
with that being said i think if your way of thinking was in ANY way better than the think tank nokia has then definitly you would have been a part of a huge corporation than to write a blog on a website, BUT that is not the case !!!
*P.S i really used to love this website but now i really hate it just because of the way you guys bash nokia and MS.

posted on 21 Jun 2013, 10:20 10

10. mayur007 (Posts: 360; Member since: 10 Apr 2012)


wp 8 sucks ...
i had it sold in few days l620
internet browsing is the worst cannot run java script , limited to bing

too much limitations and u still saying why bash becuase they made wrong decision ..
if it was Android things would have been much better

some are saying nokia couldnt have succeded because of samsung ..

i say if they have provided this feature in AOS who would have bought other company phones , sony is know for making camera still thr camera arnt that good they make noisy snaps ,
samsung with plastic , htc high priced and not much after service , lg and motorola also ,
nokia would have added camera plus features of AndrdOS

itsnt a killer combination

what wp has to offer accept UI wp is totaly based on nokia what miscrosft is earning its just becuase of nokia not from other companies even

Android has freedom and wp has limitations, i liked ui of wp and simplicity though ,but it lacks everywhere ... the only reason i bought was becuase it was nokia phone and services and addon it was giving.

android has more apps and all are almost free and wp has less but almost all are paid apps ..

iknow u ll say playstore has useless apps but imp apps are also free..

after ios and android is the only os which made a revolution ...
which leaded innovations... wp hasnt accept in ui

correct me if i am wrong ..

posted on 21 Jun 2013, 11:22 4

48. iamfury (Posts: 59; Member since: 07 Oct 2012)


@mayur007 i totally respect your point but the thing we dont accept and understand is that we can NOT compare a teenager in the things he can do with a 12 year old. wp is in its initial phases, it'll grow. you know android didnt have 850000 apps on the very first day it was launched, iphone wasnt hacked the very same day developers got their hands on it. it TOOK some time.
and my comment was not related to what experience they offer as compared to their competition, what i was trying to say is that wp has great potential to become ONE of the 3 BEST os their are, and its really good to have options in that department, doesnt it ?
My comment was focused on the biased behaviour of just PA and PA alone against nokia and MS, nokia produces best camera and reliable hardware, and MS has the ability and potential to take a great chunk of os market then why doesnt PA take these two companies as they took google and android when it was just a neonate, supporting it and doing constructive criticism. when motorola, samsung, iphone, htc "MOCK" each other in their ads it is thought to be funny and when MS or nokia does it as a market strategy JUST like everyone else they go all crazy on 'em.
That was my actual point.

posted on 21 Jun 2013, 11:54

63. mayur007 (Posts: 360; Member since: 10 Apr 2012)


k bro no prob , n i agree to u 100%

i also agree that wp is growing but the thing is of present
consumers buys phone on the present state of os ,what it provides , ui everything but wp does not match with todays gen in features and stability accept UI n who wants limitations ? ..
its like living in the room in which door is closed and locked from outside. U r free untill the keyholder shows some mercy.
as far a potential is concerned it has but only if microsoft wants and its not showing any kind of intentions of it..

as far as mocking is concered i enjoy all of it ... its a good timepass and tells the mind of the company and i also thing they over

@deburocks i know s4 has issues issues are common u get in even iphone heating issues battery issues antenna issues
even in xperia s which i have it has heating issues thought i got replacement but it still phones were sold like hotcakes

i know iphones user will buy iphone and aos will buy aos

its all about taste some like htc some like samsung some like apple some like nokia ..

u like company because u recieved what u wanted..

there is a thing y i hate apple beause of litigation thats it

if they want to sue somecompany its better to keep it with them n focus on innovations , every one know what is happening becuase of them we all are fighting abusing n all virtually lol..

In short just buy which phone u like thats it...

posted on 21 Jun 2013, 22:05

103. deburocks (Posts: 126; Member since: 20 Apr 2013)


m nt bashing any company, but what really sucks me is some random fanboy makin a negative comment about nokia. You know today even if u post bulls@@t on people face with hell lot of advertisement and marketing u will end up buying that. anyways im a nokia fan and frankly when i see that sony , htc are also moving with new innovations it really gives me feeling of good competition. Have used a note 2 ( that was the best bet from sammy till date ). But frankly if u ask 9 out of 10 people what quadcore can do with a gud gpu, then there only answer will be that this quadcore processor is really really good, phone will be superfast like lightning( even a kid knows, dat with a good processor system will run good, but nobdy will give an explanation or tell u bout 1080p Video,s ). And when u ask them why windows runs smoothly even with dual core then they wont have any answer to it. Here some j@@ks say sh@t bout nokia and windows 8 and spread bad rumours. Word of Mouth matters alot mate and if u hear false negative stuff and review about something sooner or later you will beleive it even if you dont want to.

posted on 21 Jun 2013, 11:46 1

55. deburocks (Posts: 126; Member since: 20 Apr 2013)


i totally agree vid u bro. This website sucks to the core. Now i prefer going to some better websites. And rarely come here because i have many friends and myself using a windows phone and i DONT SEE ANYTNING STUPID IN IT , nor do my friends. And everybody who gets a handon my 720 gets flattered .
The day is near when gud chinese companies like zte and huwei will dethrone samsung . Cos they have good phones with budgeted price and are running android. Htc and sony will cope up ( due to their uniqueness and new innovations) . Just wait few more months you will definatly see samsung going down..

posted on 21 Jun 2013, 10:08 2

7. PhoneArenaUser (Posts: 5458; Member since: 05 Aug 2011)


Usually in such genre, someone is always shooting zombies, seems that this time they was lucky. :D

posted on 21 Jun 2013, 10:18 7

8. papss (unregistered)


More professional blogging I see.. Give it a rest PA.

TROLL if you want to see stagnant look at your pull string comments. Here's a hint for you, no one wants your snotty kid comments on here.

posted on 21 Jun 2013, 10:20 4

11. preet27in (banned) (Posts: 173; Member since: 07 Jul 2012)


ios guyss jeleous? they think who cares about the camera? then why the hell u dont buy an apple iphone with 3 megapixel camera?? or just a vga? offcorse ppl care about better, rather best camera, best music and better ios. windows is leading the way now, though slowly. but its gna win the battle ultimately. IOS SUCKS. same software , same old crap , nothing new. APPLE learn SOME INNOVATION.!!!!! .

posted on 21 Jun 2013, 10:27 1

13. LetsBeHonest (Posts: 618; Member since: 04 Jun 2013)


Lumia 925 is definitely a nice looking device
and i am not blaming them for MOCKING competitors.because every company do these activities nowadays...
but what i don't get is why these companies do these kind of stupid activities to each other? I hate these kind of activities,i know its pure business but "EVEN ENEMIES CAN SHOW RESPECT"

posted on 21 Jun 2013, 10:30 2

14. WHoyton1 (Posts: 1619; Member since: 21 Feb 2013)


What dafiq did I just watch....Nokia please stop barking uselessly on about your amazing camera!

posted on 21 Jun 2013, 12:00 1

65. deburocks (Posts: 126; Member since: 20 Apr 2013)


when samsung can bark GALAXY VID ALL ITS SH@T LINEUP , so what the fuss is all about when nokia just being so flamboyant in their ad campaign. ? just because galaxy got so much publicity and a known name dosent means every galaxy is good. If u remove note 2 , every other samsung product is a total trash. . Even s4 and zoom. just write something more meaningful and catchy.

posted on 21 Jun 2013, 12:07 1

71. rusticguy (Posts: 2819; Member since: 11 Aug 2012)


So you men Nokia is basically Copying Samsung when it comes to Ad campaigns? Just barking to get attention and sales?

posted on 21 Jun 2013, 12:28

78. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


And even that is not helping them!

posted on 21 Jun 2013, 22:11

104. deburocks (Posts: 126; Member since: 20 Apr 2013)


yawwwn.....

posted on 21 Jun 2013, 10:33

16. Quezdagreat (Posts: 411; Member since: 05 Apr 2012)


lmao where was the nokia lumia in the commercial? I would never buy a windows phone they have the most trashy app marketplace.

posted on 21 Jun 2013, 10:41 3

27. jsdechavez (Posts: 699; Member since: 20 Jul 2012)


I actually find this funny and truthful. I know a lot of you guys (and cam wh*res) hate the 'flash'.. some people actually can't get over it and end up with closed eyes in all photos doing re-shots that ruin the moment or end up in a daze in fear of losing their sight. And in the dark, the flash is just too invasive. No flash and low light camera is discreet. If Nokia had included statistics in the video it would have been better.

posted on 21 Jun 2013, 10:57

42. DANTExphone888 (Posts: 91; Member since: 11 Aug 2012)


IZombie Now in theaters.

posted on 21 Jun 2013, 11:47

58. applesauce (banned) (Posts: 165; Member since: 26 Aug 2012)


I'm not much one for zombie flicks, but I'd watch it.

posted on 21 Jun 2013, 11:12 8

45. Deaconclgi (Posts: 210; Member since: 03 Nov 2012)


The author of this article totally misunderstood the point of the commercial. It is NOT portraying iPhone users as Zombies, it is saying that if you use your flash when taking photos at night, your subjects will end up looking like a zombie in your pictures and the flash blinds them, causing you to be disoriented (zombie like).

The writer at MyNokiaBlog got the right understanding:
.."then I realized that those “zombies” are probably just how ugly those low light pictures come out as (I think that was the message right?)"

I left a comment there as well:

"Yes, you got it right! They even had the full red eye effect going. :)

Too bad other sites reported it as if Nokia was calling iPhone users Zombies….

This commercial is all about the flash, hence the guy with the Nokia did NOT want his picture taken with the flash because he would have been turned into a flombie like the rest of them..blown out, inaccurate colors, blurry and full on red eyes."

Nokia could have chosen ANY phone to create the same commercial, they could have even used the 925, 928 (definitely red eye and zombie walking after Xenon), 920 or any other Nokia phone instead of the iPhone.

They could have used a GS4 and you guys would have said Nokia portrays Samsung/Android users as Zombies.

They could have used a Blackberry Z10 and you guys would have said Nokia portrays Blackberry users as zombies.

Nokia portrayed FLASH at night as making people LOOK like zombies in the photos and then the resulting flash causing them to be in "shock" or disoriented which does happen to some people. As a photographer, I have dealt with people complaining about flash in their eyes and have seen similar reactions and even photos that lose their natural color and detail due to the flash.

That is what Nokia was portraying, hence the tag line "The best pictures in any light, even without the flash"

No iPhone bashing from Nokia in this ad but 100% flash photography bashing indeed.

posted on 21 Jun 2013, 11:19

47. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Nokia was bashing both ways!

posted on 21 Jun 2013, 11:29 2

51. muhsen (Posts: 241; Member since: 07 Jun 2012)


exactly!!! no offence but i don't know what this author is still doing in phonearena....u don't know that flash at night turn faces white and turn eyes red...if he doesn't know that...then what hell does he know about mobile photography or mobile phones in general??? why is he still writing in a blog for mobile phones ??
also its very obvious that its about photography not iphone ....at 1:01..a zombie turns another guy into a zombie by capturing a photo using flash....if that's hard to see...then again what the hell is he doing in phonearena ??!

posted on 21 Jun 2013, 11:28 2

49. muhsen (Posts: 241; Member since: 07 Jun 2012)


exactly!!! no offence but i don't know what this author is still doing in phonearena....u don't know that flash at night turn faces white and turn eyes red...if he doesn't know that...then what hell does he know about mobile photography or mobile phones in general??? why is he still writing in a blog for mobile phones ??
also its very obvious that its about photography not iphone ....at 1:01..a zombie turns another guy into a zombie by capturing a photo using flash....if that's hard to see...then again what the hell is he doing in phonearena ??!

posted on 21 Jun 2013, 11:39

53. ryq24 (Posts: 469; Member since: 17 Oct 2011)


Weird ad!

posted on 21 Jun 2013, 11:47

57. GrmanR (Posts: 41; Member since: 09 Apr 2013)


I would rather if they spoke about how great the camera is without giving free publicity to other companies, really funny commercial but doesnt make me wanna buy anything

posted on 21 Jun 2013, 11:50 2

61. applesauce (banned) (Posts: 165; Member since: 26 Aug 2012)


I'm not really into zombie flicks, but that was so well done if it were a movie on TV I wouldn't change the channel.

That said, I'm not sure they were supposed to be "zombies", per se, moreso people who had been stunned by the flash (hence the red eyes and brightened skin tones), but if one interprets iphonies as zombies, well, I won't really disagree with that :)

posted on 21 Jun 2013, 12:03 1

67. Muzhhur (Posts: 240; Member since: 14 Sep 2012)


HAHAHAHAHA awesome!!!

endeed what real smarthphone can achieve!

posted on 21 Jun 2013, 12:14

74. snowgator (Posts: 3188; Member since: 19 Jan 2011)


Love me some WP, and I am fine with iPhone- honest I am.

But I am with the more level headed posters here.... it was touting it's camera, and slamming bad pictures washed out by the insane amount of overkill from the vast majority of LED flashes.

Camera's are easily one of the top five reasons users select a phone these days. If you have a great camera, and Nokia does, flaunt it.

I will say one thing.... this comercial does not do enough to get a brand identity. It showed the Nokia once?? Did it use actual photos side by side to prove its point? Nope. So, I will slam a good idea wasted.

But attack iPhone users?? Nah. Knee jerk reaction. Fun commercial, and very original, but not executed real well for the device it is supposed to be promoting.

posted on 21 Jun 2013, 19:54 1

101. Edmund (Posts: 654; Member since: 13 Jul 2012)


I Agree, this was poorly executed. My guess is that Nokia used the internal marketing department instead of a professional advertising agency on this one. Either way, someone didn't read the brief properly.

posted on 21 Jun 2013, 12:42

79. Whateverman (Posts: 3187; Member since: 17 May 2009)


This one completely missed the mark. Go back to whoever did the wedding feud commercial, this one bites.

posted on 21 Jun 2013, 12:47 1

80. ambrown (Posts: 29; Member since: 06 Sep 2012)


Meh. This was weak. Nokia lost my attention when they went Windows Phone only. If they had adopted Android or something then they might have stayed relevant.

Yeah I know there are WP fans out there. And more power to you. But WP isn't my cup of tea, sorry.

posted on 21 Jun 2013, 15:25

93. kushki (Posts: 49; Member since: 19 Nov 2012)


Awesome. Love it. Truly the king of smartphone camera. Can't wait to get my hands on a Nokia after so many years. Tired of customizing and installing crappy CM roms of Android all the time.

posted on 21 Jun 2013, 22:48

106. SingDaFire (Posts: 74; Member since: 21 Jun 2013)


Ignore the Troll.. And everything will be fine.. Haters gonna hate
just cant believe he is everywhere. PS. Nokia rocks and will be fine
we know it will take time to become wat it was once but she will make it

posted on 22 Jun 2013, 01:14

109. Trex95 (Posts: 541; Member since: 03 Mar 2013)


Honestly WP start doing well but still can't compete with IOS and Android. Apple and Google/Android working hard even the new Android leader Sundar Pichai register himself as IOS 7 developer!

PS. All the respect to the shadow (Ninja) warrior SONY :)

posted on 22 Jun 2013, 01:18

110. shreyas.s666 (Posts: 80; Member since: 24 Aug 2012)


Oh victor.H. oh why is he still at phonearena if he can't even understand the point of the ad.
Ad tells "if photo is it taken under flash face tuns to white and there is obvious red eye " why do these authors write articels? phonearena has pathetic writers.

posted on 22 Jun 2013, 14:22

115. networkdood (Posts: 6250; Member since: 31 Mar 2010)


My God, it used to be true - could still be - but, I do not see it as much as 3 years ago...however, wait for the iphone 5S release.

* Some comments have been hidden, because they don't meet the discussions rules.

Want to comment? Please login or register.

Latest stories