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New Nokia Lumia 925 ad makes fun of Apple iPhone 5 commercial

Posted: , by Alan F.

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New Nokia Lumia 925 ad makes fun of Apple iPhone 5 commercial
Remember that television spot for the Apple iPhone 5 that showed users of the device snapping picture after picture with their phone? Recall the tagline from that spot? "Everyday, more photos are taken with the iPhone than with any other camera." As it turns out, Nokia doesn't disagree. But what it is saying in a new ad is that Nokia builds for quality, not quantity.

The Nokia ad also shows comparison action shots between the Apple iPhone and the Nokia Lumia 925 as well as photos showing how the Nokia device takes better pictures under low-light conditions. "Everyday, better photos are taken with Nokia Lumias than with any other mobile."

How will Apple respond? You can check out both the original Apple ad and the Nokia spot below.





Thanks, Anonymous Tipster!

source: Nokia via UKMobileReview

76 Comments
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posted on 05 Aug 2013, 13:15 32

1. wp8nokia (banned) (Posts: 16; Member since: 05 Aug 2013)


step by step wp will grow , and for those haters who thing it was going to fail is no working more and more ppl are loving this piece of art .

posted on 05 Aug 2013, 13:35 27

8. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)


I agree that WP is not bad Operating System and that it need to grow more. But talking about commercial, commercial was more about Nokia Lumia 925 and it's Pureview technology than about WP itself.

And yes, good ad, I like it. :)

posted on 05 Aug 2013, 13:55 2

20. Daftama (Posts: 619; Member since: 03 Nov 2012)


As much as I thought they were dead good for them for stepping it up.. 3rd place is not bad

posted on 05 Aug 2013, 14:28 8

37. ardent1 (Posts: 2000; Member since: 16 Apr 2011)


Nokia's ad is: Our smartphone sucks, but it takes better photos than the iPhone 5.

Someone needs to fire the marketing head that approved the video.

posted on 05 Aug 2013, 14:43 15

38. MojoDojo (Posts: 102; Member since: 11 Jul 2013)


Haha you dont really get the ad huh? It is made as iPhone 5's ad, but it shows that the phone takes better pictures...

According to your reasoning, Apple is saying the same thing about its Iphone 5 ad.

posted on 05 Aug 2013, 20:51 1

66. frydaexiii (Posts: 1460; Member since: 01 Dec 2011)


But that's exactly what Apple promotes all the time...

"Hey, our smartphone doesn't do as much as Android phones, but oooohhh look, we haz the apps and takesthe betterr fotos, and that's all that matters right?"

posted on 06 Aug 2013, 01:42

70. Daftama (Posts: 619; Member since: 03 Nov 2012)


Hey look what samsung with the s3 promo at super bowel acted apple directly and now took the led from them Nokia is trying to do the same here... There is no best phone its only deception of what you and I make the best phone to be

posted on 06 Aug 2013, 02:26

72. Trex95 (Posts: 938; Member since: 03 Mar 2013)


LOL i agree XD

posted on 05 Aug 2013, 18:38 2

61. joey_sfb (Posts: 6014; Member since: 29 Mar 2012)


Until WP8/9 becomes a viable choice. PASSED.

Sony/Samsung/HTC also has great camera phone with better platform ecosystem support.

i like my cake and eat it too!

posted on 05 Aug 2013, 13:16 2

2. Sauce (unregistered)


In order to be the best, you have to take out (one of) the best. Great add haha.

posted on 05 Aug 2013, 13:25 9

3. TBomb (Posts: 769; Member since: 28 Dec 2012)


as much as i admire the ad.. i don't know how successful it will be... it mentions the iphone before their own product. So that means that if a viewer closes out before nokia is mentioned.. the last thing they hear is that part about the iphone.

posted on 05 Aug 2013, 15:42 1

44. the_best (Posts: 139; Member since: 14 Oct 2012)


the ad isnt directed at impulse buyers as many ads are.
The ad is directed at iphone owners or people who doesnt know anything alse but iphone.
For someone who dont have a smartphone your logic is sound, but for someone who allready owns a smartphone it wouldnt have done anything special for Nokia if the consumer just saw the Nokia logo, they already know about Nokia but most of them dont really know why they should buy Nokia anymore.

posted on 05 Aug 2013, 13:27 2

4. a_merryman (Posts: 749; Member since: 14 Dec 2011)


Idk why, but for some reason the way he said "Nokia" really really bothered me.

posted on 05 Aug 2013, 13:29 4

5. ryq24 (Posts: 738; Member since: 17 Oct 2011)


Nokia is shifting people's focus on its camera because they know windows lacks many apps and they can't do anything about it. Bu they should focus their attack on samsung and not iPhone.

posted on 05 Aug 2013, 13:53 8

18. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)


A better thing that Nokia could do to increase their sales is to get rid of the carrier-exclusive marketing/selling. That has to be the definition of stooopid.

posted on 05 Aug 2013, 14:17

28. PK1983 (Posts: 215; Member since: 08 Aug 2012)


Nokia would do better to offer their own financing for their phones which could be unlocked and used on any carrier.

Nokia would get the benefit of people who don't want to pay through the nose at a carrier and be stuck in a contract for 2 years, and we the customer would benefit from carriers having to greatly cut cellphone bills to stay competitive.

posted on 05 Aug 2013, 14:23

34. xoxoGeorges (Posts: 209; Member since: 11 Jul 2013)


Advertising your best feature? Oh GOD what has happened to marketing today

posted on 05 Aug 2013, 19:47

64. jael206 (Posts: 145; Member since: 18 Jul 2012)


I think Nokia knows that Samsung is in the first place while iPhone comes in at second. So being in third means they have to attack the competition nearest in distance, before they tackle farther. Gettit???

posted on 05 Aug 2013, 13:29 1

6. surethom (Posts: 714; Member since: 04 Mar 2009)


Im not a windows phone fan, but have always been a Nokia fan & then new nokias have the best Camera phones on the market.

posted on 05 Aug 2013, 13:34 15

7. darkkjedii (Posts: 22059; Member since: 05 Feb 2011)


If Nokia actually sold any phones, it would make sense to tease apple.

posted on 05 Aug 2013, 13:39 3

11. WHoyton1 (Posts: 1635; Member since: 21 Feb 2013)


hahaha well said dark i like it! +1

posted on 05 Aug 2013, 14:18

30. darkkjedii (Posts: 22059; Member since: 05 Feb 2011)


Kinda like teasing the bully that just took your lunch money WH. +1

posted on 05 Aug 2013, 13:42 4

13. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)


It doesn't matter how many Nokias with Pureview technology were sold, because it still doesn't change the main idea of this commercial and things which were said in this commercial.

posted on 05 Aug 2013, 14:05 2

23. Emily1985 (Posts: 127; Member since: 08 Nov 2012)


This is exactly the point of the ad.

posted on 05 Aug 2013, 14:54 6

41. akki20892 (Posts: 3901; Member since: 04 Feb 2013)


Iphone just can sold to all brain-wash people like you lololololol.......how funny is that.

posted on 05 Aug 2013, 17:10

57. Pdubb (Posts: 248; Member since: 08 Aug 2011)


Nokia is more like Rocky and Apollo Creed. Apple better be careful because we all know how that ended.

posted on 05 Aug 2013, 18:40

62. Mxyzptlk (Posts: 14193; Member since: 21 Apr 2012)


Lol I can feel the heat off that one.

posted on 05 Aug 2013, 13:36 5

9. McJobs (Posts: 107; Member since: 08 Jul 2012)


LUMIA FTW !!!

posted on 05 Aug 2013, 13:39 5

10. softfurryanus (banned) (Posts: 232; Member since: 09 Jul 2013)


I don't care about a camera phone with few interesting features.

posted on 05 Aug 2013, 13:44 4

15. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)


I also would love if it was more than just a good camera phone.

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