New HTC marketing direction aiming at the emotional side of buyers

0. phoneArena posted on 12 Apr 2012, 02:19

HTC has always been rather technical with their advertising, but as of late they've transitioned into a more personal and emotional focus for their advertising. Similar to Apple, HTC wants to get you feel its product fitting into your life...

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1. cas_shekhar posted on 12 Apr 2012, 02:53 1 0

Hmmm..they r on right track now

2. darktranquillity posted on 12 Apr 2012, 03:12 2 0

Make good phones and update it in a timely manner then people will buy YOU, thats my emotional side.

4. arcq12 posted on 12 Apr 2012, 08:46 2 0

HTC updates their devices in a timely manner. Better than how Samsung and others update their devices.

5. Bangthering_007 posted on 12 Apr 2012, 14:05 0 0

True!!

3. bella92108 posted on 12 Apr 2012, 08:20 3 0

I agree, it's so exciting to see a company that's giving Apple a run for it's money in the advertising arena. I love what HTC and Samsung have been putting out, but it seems a lot of people outside of "fan world" don't know about them because they don't have the same heartfelt or practical-use ads Apple does. I do love this ad. :-)

6. Cwebb posted on 12 Apr 2012, 19:07 1 0

Um, am I the only person that notices that this is just a normal HTC commercial just like they always do? I haven't seem them as much lately, but the TB had very similar commercials, and many more before that

7. Jonathan41 posted on 12 Apr 2012, 19:37 1 0

Right, I love their ads:

http://www.youtube.com/watch?v=5lUkF1vVudA
http://www.youtube.com/watch?v=K-QhxjJFl7E

In my opinion the orignal ads are better. There also defiantly more emotional.

Here's one of the new ones:

http://www.youtube.com/watch?v=OqwQTESDObU&feature=plcp&context=C452dd9eVDvjVQa1PpcFN0GwOO5MFUWntSrYRzGRxLYs0vSJMuVxA%3D

8. thelegend6657 posted on 13 Apr 2012, 02:17 0 0

That's good

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