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New HTC marketing direction aiming at the emotional side of buyers

0. phoneArena 12 Apr 2012, 02:19 posted on

HTC has always been rather technical with their advertising, but as of late they've transitioned into a more personal and emotional focus for their advertising. Similar to Apple, HTC wants to get you feel its product fitting into your life...

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posted on 12 Apr 2012, 02:53 1

1. cas_shekhar (Posts: 23; Member since: 10 Apr 2012)


Hmmm..they r on right track now

posted on 12 Apr 2012, 03:12 2

2. darktranquillity (Posts: 284; Member since: 28 Feb 2012)


Make good phones and update it in a timely manner then people will buy YOU, thats my emotional side.

posted on 12 Apr 2012, 08:46 2

4. arcq12 (Posts: 733; Member since: 13 Oct 2011)


HTC updates their devices in a timely manner. Better than how Samsung and others update their devices.

posted on 12 Apr 2012, 14:05

5. Bangthering_007 (Posts: 36; Member since: 21 Feb 2012)


True!!

posted on 12 Apr 2012, 08:20 3

3. bella92108 (Posts: 8; Member since: 06 Apr 2012)


I agree, it's so exciting to see a company that's giving Apple a run for it's money in the advertising arena. I love what HTC and Samsung have been putting out, but it seems a lot of people outside of "fan world" don't know about them because they don't have the same heartfelt or practical-use ads Apple does. I do love this ad. :-)

posted on 12 Apr 2012, 19:07 1

6. Cwebb (Posts: 501; Member since: 05 Oct 2011)


Um, am I the only person that notices that this is just a normal HTC commercial just like they always do? I haven't seem them as much lately, but the TB had very similar commercials, and many more before that

posted on 12 Apr 2012, 19:37 1

7. Jonathan41 (Posts: 526; Member since: 22 Mar 2012)


Right, I love their ads:

http://www.youtube.com/watch?v=5lUkF1vVudA
http://www.youtube.com/watch?v=K-QhxjJFl7E

In my opinion the orignal ads are better. There also defiantly more emotional.

Here's one of the new ones:

http://www.youtube.com/watch?v=OqwQTESDObU&feature=plcp&context=C452dd9eVDvjVQa1PpcFN0GwOO5MFUWntSrYRzGRxLYs0vSJMuVxA%3D

posted on 13 Apr 2012, 02:17

8. thelegend6657 (unregistered)


That's good

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