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New HTC commercial claims One series is the product of listening to customers

Posted: , by Michael H.

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New HTC commercial claims One series is the product of listening to customers
We can't be too sure what exactly HTC means when it says that it "listens" to customers. It could be that HTC has done extensive surveys, or compiled data from customer service calls, or has simply inferred public sentiment based on sales. Whatever the truth, HTC wants you to know that it has "listened" to you and that the HTC One line of phones is the result of what the company learned. 

Based on the new commercial, it seems that HTC has learned that customers don't actually want to see the smartphones being advertised in the actual commercial. Granted, this is a commercial seems to be aimed at drumming up brand name recognition for the new HTC One lineup, but it is a bit odd that the commercial only shows an HTC One phone 3 times for maybe 20 seconds total of the 1:27 minute long ad. Even when the phone could have been shown for its ability to watch YouTube clips, or update social networking statuses, the commercial opts for a desktop browser instead. 

Brand recognition is important, but we think maybe it's a good idea to show off the phones too. What do you guys think? Is this commercial going to help HTC's cause?

source: HTC via Droid Life

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posted on 30 Mar 2012, 19:24 9

1. danny_a2005 (Posts: 119; Member since: 06 Oct 2011)


this is so true, they hace answered me a few tweets... they've dobe what WE wanted them to do.. HTC is a great company, customers are first.. that's what they do

posted on 31 Mar 2012, 02:38 2

15. phoenixpr (Posts: 167; Member since: 28 Mar 2012)


HTC is so wrong, The HTC One is more Like An iPhone. Here I am trying to not buy an iCrap iPhone, because I hate that the iPhone don't have an expansion slot or removable battery. Hence the main reason as a Mac own of everything except the iCrap iPhone that I never wanted to buy.

Now GSIII and HTC are doing just the same, no removable battery or expansion slot. OK if I'm gonna have to chose from basically no option anymore, Then I'll bite the bullet and get the one with the best ecosystem, and I hate to say this "iPhone". But deep down I really want to continue with my Android phone, however a deal breaker for me is having that extra battery in my pocket so I can just swop in my busy life, I don't have time like those iPhone headless chicken to look all over town for a plug, then waste time to sit and wait to juice up.

The new trend of Android are gonna be dead with many Mac user who gonna hate these new breed of Android for the FACT of NO! expansion slots and removable battery. Window user you guys will be just fine, Just talking about Mac user and Haters of iPhone, But LOVE Apple ecosystem, because it is better in every which way.

Plus if I'm gonna be force to use phone with no removable battery or slot expansion, because this is the new market it seems with the Android devices coming out. Try to force user to use cloud storage and use up data like crazy. I will switch to the iCrap iPhone because at least the have a apple genius bar I could go to with problems. Unlike with Android devices. So Android seem like you pushing your Mac user to the arms of Apple to complete our gadgets.

posted on 31 Mar 2012, 05:37 7

21. parkwaydr (Posts: 572; Member since: 07 Sep 2011)


Dude shut up, you post the same comment on every article its starting to get annoying, just stop please.

posted on 31 Mar 2012, 05:53 4

22. PhoneArenaUser (Posts: 5497; Member since: 05 Aug 2011)


It is your opinion and it is OK, but talking about Apple ecosystem... Repairing the New iPad sucks and it is part of Apple marketing and politics too. Also build quality doesn't look so good it is more cheaper than solid...

You can watch or download video from here:
http://goo.gl/Ojfmx

posted on 31 Mar 2012, 08:52 3

26. Mario1017 (Posts: 336; Member since: 04 Sep 2011)


If you think HTC s "soo wrong" then keep it to yourself, nobody asked for your opinion and danny_a2005 didn't ask for a 4 paragraph response. If you hate android no, then good for you, get a blackberry.

posted on 31 Mar 2012, 10:26 6

27. MichaelHeller (Posts: 2693; Member since: 26 May 2011)


Yeah, I have to agree with the other commenters. You and I had a long conversation about this in another thread. You are fully welcome to your opinion, but rather than repeating the same thing over and over, why don't you just not buy an HTC One device? There you go.

You are not being "forced" to use any phone. You buy what you want. If this isn't it, then you move on. Simple as that.

posted on 31 Mar 2012, 23:59 1

38. phoenixpr (Posts: 167; Member since: 28 Mar 2012)


Well, unfortunately for you and those 99% who are happy go lucky with 3G speed, 8GB storage, no expansion slots or removable battery. As well as whatever is fed to you, like baby bird so quick with your month wide OPEN! Me on the other hand, I'm a different breed, mover and shaker, beta tester that ask tough question, Why? Why? and Why? again, until change is made. So to all you 995 fools, your welcome. Count on me to always be the one to be asking question, demanding a difference, I never except things as factual unless I have proof. So you 99% fools probably move on when you are told the sun won't come up. As for me, I stop and wait, cause I will see that sun in the horizon. While your all asleep and miss the sunshine.

posted on 31 Mar 2012, 21:25 1

34. barondebxl (Posts: 102; Member since: 04 Nov 2011)


You can't be serious? I really hope you buy an Icrap and be happy with it. We, on the other hand will continue to use android. Best of luck.

posted on 01 Apr 2012, 00:03 1

39. phoenixpr (Posts: 167; Member since: 28 Mar 2012)


Yes iCrap, However it's spelled, iCrap or iPhone still a better ecosystem Android wish they had. I won't need the luck, you Android user will. When you have battery problems or any other, who your gonna call? Ghostbuster I guess, I'll be at the Big Apple Genius Bar if I ever had an issue with the iCrap, that's were you'll find me. You Android new breed user in the coming month, get use to being in skid road....

posted on 31 Mar 2012, 10:39 3

29. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


What is this? No SD card slot. no removable battery....
This is a joke..... this isn't HTC...... please!!!!!
I have a Sensation and a EVO 3D. But this nooooooo.....

posted on 01 Apr 2012, 00:06 1

40. phoenixpr (Posts: 167; Member since: 28 Mar 2012)


Sad but true, these will be the new Android crap coming to a store near you.

posted on 31 Mar 2012, 13:38 1

31. phoenixpr (Posts: 167; Member since: 28 Mar 2012)


Well then, WARNING! I am still going getting the word out and post, If you see my name, my advice is DON'T READ, I don't want to cause distress or hardship to your life or want you to go into therapy because of my post. So please if you see my name, DON'T read. I feel bad that you guys are so easily disturb by words.

posted on 31 Mar 2012, 21:27

35. barondebxl (Posts: 102; Member since: 04 Nov 2011)


We just get tired of reading the same crap. I'm sure you will love the iPhone 5 tho.

posted on 01 Apr 2012, 00:11 1

41. phoenixpr (Posts: 167; Member since: 28 Mar 2012)


I am sorry about reiterate myself over and over again, I did manage to have PhoneAreana to write this article because of my direct email to the editor. Sometimes in life I have to repeat myself over and over again to be heard over these 99% brainless fools that enjoy fisher price/barbie phone.

posted on 30 Mar 2012, 19:27 9

2. Hello-dirt (Posts: 102; Member since: 02 May 2010)


Does this mean they listen to all the customers that want a LARGE battery in their phone so that they can use, actually use it, all day long and not have to stress about battery life? I understand that their 28nm process will increase efficiency, yet wouldn't a 2-2500 Mah battery also make this phone King, or Queen if you prefer, of the battery life department? I am ok with having a phone that is not superthin like many of those Japan-exclusive phones are trending towards.

posted on 30 Mar 2012, 19:44 2

5. 14545 (Posts: 1152; Member since: 22 Nov 2011)


I agree, this super thin trend kinda sucks, I would love to get a phone that makes it an entire day with the battery out of the box. I would much rather that then a phone that's 2mm thin. (exaggerated of course)

posted on 30 Mar 2012, 22:04

12. AjayV (Posts: 4; Member since: 30 Mar 2012)


Not really.. if you see the phone is mostly on the companion chip that is at 500 mhz.. at max it may enable one or two at max.. for using all the four cores.. you need applications optimized for the four core.. there are only a few that too games.. but for normal users.. im sure it will give good battery backup.. I arrived at this conclusion based on theoretical analysis.. but the actual world performance may differ..
so if I am supposed to use this one.. im expecting it atleast a day or two..

posted on 30 Mar 2012, 19:34 3

3. 14545 (Posts: 1152; Member since: 22 Nov 2011)


Horrible commercial. Everyone of those "scenes" should have incorporated the phone in someway. I like the one series, but comon, you got to do better in the marketing dept HTC. And, if HTC truly listened, then they would eliminate carrier bloat from their phones and make their software(radios and the like) open source. Oh, and ship their phones with unlocked bootloaders. But still, HTC is better than Moto in all of the above.

posted on 30 Mar 2012, 23:27 3

13. sprockkets (Posts: 1357; Member since: 16 Jan 2012)


Well remember apple and their stupid ipod commercials? Not an ipod in sight.

posted on 31 Mar 2012, 06:41

24. bayusuputra (Posts: 943; Member since: 12 Feb 2012)


yeah, and yet, if it's not from apple, everyone complains.. what a world..

posted on 30 Mar 2012, 19:37 2

4. crysiswarmonger (Posts: 78; Member since: 06 Feb 2012)


HTC EVO despite sprint is a great phone. They asked me questions on on tweets I have made to get my opinion.

posted on 30 Mar 2012, 19:45 7

6. redrooster13 (Posts: 107; Member since: 20 Feb 2012)


So they listen to their customers. So were is our big, removable battery and our micro sd card slot?

posted on 30 Mar 2012, 19:53 3

7. jabberwocky (Posts: 89; Member since: 21 Feb 2012)


I'm a customer and I feel the same way. I don't remember them asking, but I do remember shelling out for the original Droid Incredible which has both those features, so I feel like they should have been able to figure it out...

posted on 31 Mar 2012, 02:41 1

16. phoenixpr (Posts: 167; Member since: 28 Mar 2012)


Amen Brother to that, They want to be just like the iCrap iPhone. I'll past on this and move on to the iCrap iPhone for the reason mention above...

posted on 31 Mar 2012, 06:42 3

25. bayusuputra (Posts: 943; Member since: 12 Feb 2012)


then you must be so freaking stupid to pass on this phone and settle for something "crap" like what you said..

posted on 02 Apr 2012, 18:58 1

52. phoenixpr (Posts: 167; Member since: 28 Mar 2012)


I been saying it from the beginning you fool, iCrap iCrap iCrap iCrap, YES! However if the only option in the market for high end flagship phone are going no removable battery or expansion slot. Then I have to pick the best of the crap that is before me. That would be iCrap iPhone, So pretty smart if you ask me. Now give me that HTC One X with my requirements. Then it will be HTC One X, not because of Android ecosystem, because the world already know Apple has the best in that market. Just read up about it and you'll see you fool. However I'm comfortable to stay with the play store, If I get my HTC the way I want it.

posted on 30 Mar 2012, 20:47 5

8. ajac09 (Posts: 1367; Member since: 30 Sep 2009)


I dont remember anyone asking for built in batteries and no memory cards..

posted on 31 Mar 2012, 02:42 2

17. phoenixpr (Posts: 167; Member since: 28 Mar 2012)


Amen!!!

posted on 31 Mar 2012, 05:54 2

23. PhoneArenaUser (Posts: 5497; Member since: 05 Aug 2011)


Agree.

posted on 31 Mar 2012, 10:28 3

28. MichaelHeller (Posts: 2693; Member since: 26 May 2011)


That's because people ask for those things by never using them. Only those of us in our tech elite bubble get annoyed about not having removable batteries or sd cards. Average users couldn't care less about those things.

posted on 30 Mar 2012, 20:50 1

9. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)


Well, don't know about the non-removable battery and no SD card slot part, not sure if that's part of listening to customers. Everything else, I think is good to consider as customer voices heard.

posted on 30 Mar 2012, 21:29 1

10. JGuinan007 (Posts: 639; Member since: 19 May 2011)


HTC does listen to customers ... some times they do have HTC dev and unlock bootloaders because XDA members got the CEOs email and flooded it with request to unlock bootloaders now looks like we'll have to do that again to get removable batteries and micro sd card slots. This trend of removing micro sd card slots and non-removable batteries has to stop it makes the phones cheaper but if people don't buy because they are left out how much more profit will you get. Make a great quality phone with great removable battery and micro sd card. This is the reason I'm passing on th HTC One XL. Hopefully Samsung won't let me down with Galaxy S 3.

posted on 31 Mar 2012, 02:44 1

18. phoenixpr (Posts: 167; Member since: 28 Mar 2012)


Amen!!!!

posted on 30 Mar 2012, 21:38 2

11. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


HTC STOP FOLLOWING APPLE PLEASE.....

posted on 31 Mar 2012, 02:47 1

19. phoenixpr (Posts: 167; Member since: 28 Mar 2012)


Not sure why you got to thumb down, You should have nothing but thumbs up, They need to stop this HTC/Apple crap. If I want my Android to be an iCrap iPhone, I'll get an iPhone. But I want a Android with an expansion slot and removable battery. If not then I guess I will be getting an iCrap iPhone, because I am a Mac user and love the Apple ecosystem. But really would LOVE to continue with Androids

posted on 01 Apr 2012, 19:01 2

45. Jillsandwich (Posts: 58; Member since: 24 Oct 2011)


Are you two done making out yet? Rofl.

Losing an SD slot and removable battery is a heavy loss, but it shouldn't be a make-of-break scenario, either, moron. Android is still the most powerful operating system right now, capable of doing things iOS wishes it could do. Sure, iTunes is a good eco-system. But it'll never be better than the Google-powered Android. You can continue pretending you like Android all you want by saying you'd rather have it than an iOS, but you're pretty transparent now, too. Android, the OS, is superior. And that's that. With ICS, Android is reaching new levels of optimization. But all you can think and bitch about is how you're not going to have an expandable memory slot. That's trite and petty.

That being said, screw both Android and Apple. I have an WP7 Titan and love it more than any Android device or iOS device I've ever used. If you want to talk about an eco-system, check that out, first.

Or not. Either way, quit crying over spilt milk, girl.

posted on 01 Apr 2012, 20:44 1

46. phoenixpr (Posts: 167; Member since: 28 Mar 2012)


And this from the Window (WP7-Titan) Barbie phone peanut gallery, thanks for such a deep and insightful and intellectual comments. Now get off my left nut already, and get back on your eMachine and email your mother you need your diapers change already...

posted on 02 Apr 2012, 07:56 2

47. Jillsandwich (Posts: 58; Member since: 24 Oct 2011)


lol. Your left nut? That would imply you have balls in the first place, instead of you know, visiting the same thread day in and day out, trying to start a pep rally of your pity party because you can't stand the fact that the 1X left out SD expansion and battery replacements like a little pussy. Take your own advise and quit bitching over split milk.

Seriously, what are you, like 10? Replying with a crack about your genitals? Wow, is PA really THAT lacking in mature posters?

posted on 02 Apr 2012, 18:49 1

51. phoenixpr (Posts: 167; Member since: 28 Mar 2012)


I didn't mean to make you cry, OK I'll be nice so you can go back to enjoying your eMachine. Stalking people on FB, Because we all know your not visiting this thread, Hmm? Right,

posted on 02 Apr 2012, 19:57 2

53. Jillsandwich (Posts: 58; Member since: 24 Oct 2011)


rofl. You're the one here trying to garner support because of the battery/memory card issue. And you're even bitching because someone else got a "thumbs down." And you think you're in a position to say someone else is crying? Haha, no.

I love how you have to jump from crappy insult to crappy insult because you're so low on material and/or have nothing else to do other than bitching about HTC "becoming more like Apple." when, in fact, the One-X has been getting stellar reviews everywhere. Please, you should stop. I know it takes everything you have to muster up a 10-year old genital joke, as well as someone unfounded remark about "Facebook stalking." Save you and your molecule sized brain the effort and do not bother.

Btw, I reply because PA notifies me when a comment is posted on an article I post a comment on. You reply to everything here, period, trying to get people to join you in leaving Android, because HTC did some things you don't like. And logically, amongst the myriad of other Android devices that do support batteries + memory cards, the only real alternative is leaving Android, as a whole, and joining the other platform that also doesn't use said features, right? Yes, that's some genius logic, there. I guess it's the same mindset that automatically makes you resort to your d**k as the first comment you can think of towards someone. And, what's that? ...Right, Facebook stalking. Clearly, there are things you've had on your mind, so you have to project to someone else?

Don't bother. I know you have nothing to say. Save yourself the trouble and stay down, loser.

Again.. loser. =)

posted on 02 Apr 2012, 23:01 1

54. phoenixpr (Posts: 167; Member since: 28 Mar 2012)


You are one SUPER PARANOID FREAK, Not once did I ask people to join my cause or leave Android, LOL! You really should learn how to read. Please! we all know you have multiple account on PA, you have nothing better else to do then cry cause I hurt your feelings. I see now your slurping on my right nut. LOL! and stalking me on FaceBook, Get a life you fat fool, while you at it take your fat wife and kids to Denny's , as to take a break from your eMachine.

posted on 03 Apr 2012, 08:06 2

55. Jillsandwich (Posts: 58; Member since: 24 Oct 2011)


LOL. Dude, you're coming on here and bombarding every post here. Yes, you're pretty much looking for people to join your little crusade on hating on the one-X. You're still here whining, after all!

And no, you're free to check on my ISP or whatever to see if there are multiple accounts associated with it. I do love how you're resorting to every elementary school joke, though. First you talk about your nuts. Then you talk about some unfounded "stalking" accusasions. Now you're talking about a wife. Wow, really? What's next? Your mama's jokes? And, yes, assuming I did have wife and kids, I'm sure it'd be aeons ahead of whatever you'd do with your left and right nuts. I love how you have absolutely nothing tech-related to respond with, so you're forced to take insecure, sophmoric comments in hopes to detract from the topic at hand. It shows the difference between losers like you who crawl around beneath the ground and people like me who aim for the sky. If there was ever an argument to support that all people aren't created equal, you would be the prime example, with picture and all associated with. Also wouldn't be a bad case for retardation. You know, just saying. =)

What's wrong? Got nothing else to say, butthurt boy? Still crying that future Android flagships won't support mem-cards or extra batteries? rofl. Sucks to be you! I'm looking forward to the next generation of devices, all platforms, so it's a nice outlook. I'm glad I don't need an extra battery or memory card to dictate my opinion of an entire platform like some people do! (i.e. you, moron)

Again, friend. You need to stop posting. Each time you do, the class dictinction between us gets bigger and better.

posted on 03 Apr 2012, 15:03 1

56. phoenixpr (Posts: 167; Member since: 28 Mar 2012)


LOL! Still crying, "the class dictinction between us gets bigger and better?". more like age distinction, You fool go back to school, cause you don't know how to spell, It's (distinction) not (dictinction) your post just show I'm dealing with a adolescent teenager. Come back when you growballs and hair. Run alone now Nancy... LOL!

posted on 04 Apr 2012, 08:18 1

57. Jillsandwich (Posts: 58; Member since: 24 Oct 2011)


lmao. All this time and all you can think about is a typo?? Hahaha. So, let me get this straight. You've been making cracks about balls, facebook stalking, someone's computer and loads of other immature things and now you think you're in a position to call someone "adolescent" because they make a typo? Never mind the fact that your posts have been littered with grammatical errors? The term "pot kettle black" is like describing the tip of an iceburg with you.

lol. no. When your entire reply revolves around one typo, you KNOW you've lost! Haha. Thanks for the laughs. In the end, you had nothing more to talk about than c*ck and balls. Speaking of which, have you had you hourly beat off session yet? You seem cranky. Better load up on the oils and get started!

lol. Ciao, loser.

posted on 04 Apr 2012, 12:42 1

58. phoenixpr (Posts: 167; Member since: 28 Mar 2012)


I can't believe your still hurt and crying over my post, LOL! You really have thin skin. Nancy give it up, you lost this post war from the beginning. R.I.P. Little Girl, LOL!

posted on 05 Apr 2012, 19:16

59. parkwaydr (Posts: 572; Member since: 07 Sep 2011)


Haha he thinks your me, we had it out the other day because I called him a troll, I see his insults havnt varied at all.

And phoenixpr, assuming you were talking about me, its one thing to insult me, but insulting my family makes it personal, last thing you want mate

posted on 02 Apr 2012, 18:11 2

50. Tips_y (Posts: 29; Member since: 19 Mar 2012)


Wow speak of a curve ball! Totally didn't expect the conclusion of the post!

posted on 31 Mar 2012, 00:26 1

14. REYNER (Posts: 187; Member since: 10 Feb 2012)


his voice isn't that inspiring at all! the video is great but the background music is awful it isn't enticing at all how i hope they will make a new one or a new version sony is good in making ads as well as samsung HTC failed in this one looking in the handset alone is much more encouraging than watching this boring video >:I disappointing but i'll still be waiting for the one S :)

posted on 31 Mar 2012, 03:56

20. remixfa (Posts: 14151; Member since: 19 Dec 2008)


it would just be horribly ironic then, if the One had speaker issues. can you hear me!?!? :) :) :)

posted on 31 Mar 2012, 12:00

30. 0o0blackstar0o0 (Posts: 86; Member since: 26 Oct 2011)


Why they make it like KONY 2012 bahaha ?

posted on 31 Mar 2012, 17:30 1

32. Tips_y (Posts: 29; Member since: 19 Mar 2012)


I find the commercial slow-moving and long therefore boring.

posted on 31 Mar 2012, 17:48

33. kindlefireowner (Posts: 443; Member since: 05 Dec 2011)


Why would HTC want to copy Apple. Why would HTC want to sell only 31 million phones in 3 months. Why would HTC want to create a brand that makes people wait in lines for hours to buy a phone. What is the point of sitting on 98 billion dollars in profit. Nope cant see why HTC would want to copy Apple.

posted on 31 Mar 2012, 21:29

36. parkwaydr (Posts: 572; Member since: 07 Sep 2011)


There's a word that might help you out, its called innovation.

posted on 31 Mar 2012, 22:26

37. kindlefireowner (Posts: 443; Member since: 05 Dec 2011)


Innovation over Profits? Only if your 17. Andriod lovers seem to forget one thing. This is a business. In business profits thump innovation.

posted on 01 Apr 2012, 07:19

42. parkwaydr (Posts: 572; Member since: 07 Sep 2011)


Innovation leads to profits, businesses can't survive in the tech world without it, just look at rim.

Profits don't trump innovation, innovation is needed to be profitable.

Tech business 101 son.

posted on 01 Apr 2012, 08:28 1

43. kindlefireowner (Posts: 443; Member since: 05 Dec 2011)


Business 101. You have to make a product that people want to buy. HTC would not be the first company to try to copy a successful a product. Innovation sounds great on a blog. But the bottom line is sales. So if HTC makes a phone that reminds people of the number 1 selling smartphone in history, and it's a success, don't think they will mind bring compared.

posted on 01 Apr 2012, 09:45

44. kenemu (Posts: 19; Member since: 22 Oct 2011)


Really HTC? I cant recall i evev told you that i dont want sd slot and removable batt!
Iam not tempted to buy any phone without 2500+ ma batt or 32g less internal storage.

posted on 02 Apr 2012, 08:46

48. Fallout09 (Posts: 419; Member since: 17 Oct 2011)


THE SHINS!

posted on 02 Apr 2012, 09:59

49. jamrockjones (Posts: 345; Member since: 26 Oct 2011)


"it seems that HTC has learned that customers don't actually want to see the smartphones being advertised in the actual commercial." Ha, no kidding.

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