Since last year’s HTC One (M7) had a blue version, maybe we shouldn’t be surprised to see the new M8 also coming in blue. But pink - that’s something we didn’t expect. Anyway, there is no word on when the three new color variants will be available, and neither if HTC intends to make them widely available.
HTC seems to be happy with how One M8 sales are going thus far, at least in the US. Adding more color options can only help the company’s goal of turning its fortunes around.