The actual message is that the Apple iPad can be used for many endeavors, and not all of them are related to business or the pursuit of the almighty dollar. For example, we see Apple's new flagship tablet being used by a sumo wrestling coach to improve his student by changing the angle of attack. We also see the iPad Air employed by a band director to improve a marching band's performance.
Once again Apple tries to get to your purse strings by tugging on your heart strings. Check out the entire ad by clicking on the video below.
source: Apple via RedmondPie