Besides the smooth scrolling, Netflix added the popular three line hamburger navigation icon on the top left with the three dot overflow menu button on the top right. The update to version 3.0 is rolling out in waves, so you will need to be patient. If it hasn't arrived yet for your phone, it will soon. Netflix has generally been the beneficiary of the ending of big time dramas this year like Breaking Bad and Dexter. New viewers to those shows would find themselves catching up with past seasons by watching them on the app. In addition, Netflix has started filming its own content and has a big hit on its hands with the aforementioned Orange Is the New Black, which takes place in a woman's prison.
source: Netflix via AndroidPolice, Phandroid