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National T.V. watchdog asks Sprint Nextel to stop making "most dependable" claim on ads

Posted: , by Alan F.

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National T.V. watchdog asks Sprint Nextel to stop making
What is the best way to measure the reliability of a cellular company? According to the National Advertising Division of the Council of Better Business, having the fewest dropped or blocked calls makes you the most dependable cellular company. That is why the national T.V. watchdog is agreeing with Verizon that Sprint Nextel should not run ads claiming to be "America's most dependable 3G network." Tests run by research company Nielsen-the same company that television networks use to compare viewership numbers during primetime-reveal that the nation's largest cellular operator indeed has the fewest blocked or dropped calls. Sprint responded by saying that reviewers should look at more than one test in case results are skewed by bad weather or a faulty cell tower. For its part, Sprint is appealing to the National Advertising Review Board and stands by its claim. Can't we all just get along?

source: Yahoo

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posted on 20 Oct 2010, 01:44

1. DonLouie (Posts: 594; Member since: 22 Dec 2008)


I was waiting on this to get some pub other than phonescoop and engadgetmobile. The say 3G, when did one survey invalidate ads?

posted on 26 Nov 2009, 03:49

49. rhomaion (Posts: 187; Member since: 23 Sep 2009)


I had Verizon for years and then teased myself to try a smartphone on Sprint and now I will never go back. They make you think they have the best 3G network when in reality everyone is too scared to pay the cancellation fee and try something different. I have never had service remotely as good with Verizon as I do now with Sprint. SPRINT FTW!

posted on 25 Nov 2009, 06:19

2. dbdanny89 (Posts: 13; Member since: 10 Nov 2009)


I work for Sprint and let me tell ya, it's coverage has gotten a lot better. Yea, sure there will be places where coverage is poor but with Sprint is already upgrading to the 4G Network, it's coverage will surpass the other companies. I say, let them go ahead and say that they have network" and let the people decide.

posted on 25 Nov 2009, 07:26

6. Mateo8326 (Posts: 472; Member since: 15 Jul 2009)


You gotta have 4g tower for 4g to work well, and i don't think there are that many here in the U.S yet so 4g isn't really something to talk about yet, especially if only one carrier has it, sprint may be on top in Europe when they have 4g for a couple of years now but 4g isn't really gonna help you guys right now.

posted on 25 Nov 2009, 09:07

17. remixfa (Posts: 13903; Member since: 19 Dec 2008)


ummm mateo? where is sprint in europe.. and where are these 4g towers in europe? lol? do you know at all about what your yackin about, or do u just assume. ha sprints "4g" (it means 4th generation, nothing to do with speed!!) is based on wimax (wide area hotspot basically) in a partnership with clearwire. Its not really all that much faster than current 3g speeds. so, sprint usng a "4g" logo just means theyve moved to a different generation of technology. Tmobile is introducing 21/mb/s "3g" which is faster than sprints "4g". And Verizon is introducing LTE which is what most concider "4g" because its 100-150mb/s and is the new cell standard that every company minus sprint is going to eventually. like normal, sprint likes to shoot themselves in the foot. lol

posted on 25 Nov 2009, 09:52

20. IHatePhones (Posts: 99; Member since: 12 Aug 2009)


Not much faster that current 3g speeds? 3g caps at about 3.1Mbps Down while WiMax caps at around 13Mbps... And Sprint is looking toward LTE for business customers or so I've read. Soooo yeah, do you know at all what YOU'RE yackin about?

posted on 25 Nov 2009, 10:15

25. black_geek (Posts: 2; Member since: 25 Nov 2009)


you really dont know what you are talking about Sprint own 51% of the shares of Clear so they have 4G in most markets now

posted on 25 Nov 2009, 10:30

27. VDubb (Posts: 49; Member since: 04 Dec 2008)


You're an idiot remixfa. First, don't quote PER CHANNEL speeds. Not only is 21Mbps possible in ideal conditions (meaning real-world speeds are much less), those speeds are divided upon multiple users within that channel. Second, retard, LTE or WiMAX (in their current implementation) isn't considered 4G by the International Telecommunication Union, which means Verizon isn't implementing a true 4G solution currently (nor is Sprint). They will, however, be able to upgrade their networks to eventually to the 4G solution which is LTE-Advanced and WiMAX Release 2. Moving back to HSPA+ vs. WiMAX, WiMAX Release 1 has a potential of 144Mbps peak per channel, which, IMO, is higher than 21Mbps. That's why with multiple users (and considering real-world conditions), people get between 5Mbps to 10Mbps using WiMAX. When HSPA+ releases, expect between 1-5Mbps for users (vs. 700Kbps - 2Mbps for most 3G solutions now). Do us all a favor next time and instead of mindless bashing like a retard, you actually do some damn research. - VDubb

posted on 25 Nov 2009, 17:54

34. stuntz (Posts: 178; Member since: 19 Dec 2008)


fail...

posted on 25 Nov 2009, 18:19

36. remixfa (Posts: 13903; Member since: 19 Dec 2008)


wow, exept your bashing.. and wrong. lol. real world wimax is RIGHT NOW because we are talking RIGHT NOW after all, not 3 iterations down the road, is not that much faster than 3g hspa. the 21mb/s wasnt talkin about wimax, thats the speeds that tmobile is launching under hspa+. thats right now. Right now.. 21mb/s is faster than anything sprints "4g" network can pull. LTE REAL WORLD is 100-150mb/s in testing.... right now. and black_geek, ownership in a company has NOTHING to do with tech rollout. omg. Unless they just launched another city, its pretty much ONLY in the Baltimore/DC area for sprint 4g.. nowhere else. Vodaphone has a 51% stake in VZW, but you dont get free local calling in the EU do u? lol.

posted on 25 Nov 2009, 18:21

37. remixfa (Posts: 13903; Member since: 19 Dec 2008)


find this article. sprint has said publicly many times they have no interest in LTE. they are sticking with wimax. they wont have both, theres no point in having competing technologies because it doubles your cost for nothing. everyone has announced an LTE roadmap but sprint.

posted on 25 Nov 2009, 22:26

40. bokfu74 (Posts: 10; Member since: 12 Feb 2009)


Gotta go with VDubb on this. Remixfa you are incorrect. Sprint HAS stated they are investigating possible use of LTE in the future. They said point blank that they are considering all options but have WiMAX NOW. And wrong, its not just Baltimore...unless you're 12 months behind. You forgot about Portland, Chicago, Philadelphia, Greensboro, Raleigh, Charlotte, Midgeville, Wichita Falls, Waco, San Antonio, Kileen, Austin, Amarillo, Corpus Christi, Dallas, Fort Worth, Abileen, Midland, Odessa, Lubbock, Portland, Salem, Boise, Bellingham, Las Vegas and that doesn't count the metro areas in soft launch. Failed research again. And TiMo has there spot but speed isn't it. Unfortunately your idea that they will roll out 21mb/s 3g is clearly a pipe dream. I've had Sprint for 10 years. I even worked for them for a while. No one could be more upset with what has happened to the company. But at least get your facts straight. How can you say REAL WORLD and then say "in testing"? WiMAX can throughput speeds near100MB/s too...in testing. But real world users can expect 4-6mb/s. And honestly, we won't know what we have till its here. Advances are made so fast that determining what technology will dominate is futile. With as data hungry as we are now, it would seem that there is a market for all of these wonderful new technologies. I think the competition is healthy. And yes 4G does have to do with speed. What the hell kind of company would invest in a new slower technology. We are all now dumber for having read your comment. Are you really laughing out loud when you write "lol"...thats just wierd.

posted on 26 Nov 2009, 03:54

50. rhomaion (Posts: 187; Member since: 23 Sep 2009)


4G will never be in a phone for at least another 100 years jack ass so does it really matter? And if you think I'm kidding just go look it up. How long 4G is intended to drain a laptop battery let alone a cell phone battery is a incredibly small amount of time. 4G will only be good for usb modems and maybe wireless routers to replace what we use for home internet service now like dsl or cable.

posted on 26 Nov 2009, 10:34

60. CRICKETownz (Posts: 980; Member since: 24 Oct 2009)


O'Doyle Rules!

posted on 28 Nov 2009, 13:55

70. dubracer223 (Posts: 46; Member since: 16 Mar 2009)


epic burn

posted on 25 Nov 2009, 07:10

3. Kain125 (Posts: 18; Member since: 13 Sep 2009)


It a subjective thing. Its not something to be sued over

posted on 25 Nov 2009, 10:09

24. htc_prep (Posts: 303; Member since: 09 Oct 2009)


completely correct. every company in every market buffs them self up and looks shiny to get people to try their product. but these companies arent selling tiaras, in the case of the wireless industry there truly isnt a need to make all these extravagant claims and downing other carriers. theres always going to be a customer base for cell companies. every one needs a cell phone. if a customer leaves a company and goes to the next eventually that next company will piss the customer off and they will move to the next. and so on. since theres only 4 major carriers. eventually they will come back. and its not because of a "most reliable" claim.

posted on 25 Nov 2009, 07:15

4. demonpr (Posts: 3; Member since: 24 Nov 2009)


i work with verizon and what si with vzw its crying about everything itsn almos looking like att and how the tried to sue vzw

posted on 25 Nov 2009, 07:29

7. Mateo8326 (Posts: 472; Member since: 15 Jul 2009)


ATT crying about verizon, now verizon crying about sprint, next spring will be crying about Tmobile over something stupid lol. The companys need to just sing stand in a circle and sing "Kumbiya" b/c this is getting ridiculous

posted on 25 Nov 2009, 07:34

10. killtomorrow515 (Posts: 6; Member since: 25 Nov 2009)


double post

posted on 25 Nov 2009, 22:32

41. bokfu74 (Posts: 10; Member since: 12 Feb 2009)


I agree. The only one that is dumb is Sprint (my carrier).When Z was making claims that they had the largest 3G network Sprint did nothing even though its 3G network was much bigger. Now they are getting called on ads. Quite frankly, they are in a hole because they can't advertise worth a crap. Palm Pre ads. What the hell was that? If management can't get a handle on internal communication and get in touch, or at LEAST start making smart business moves, a company with a lot of good (albeit currently wasted and mismanaged) technology could go under. I don't like the crying either...but it is effective. And I'd like to think (as a 10 year Sprint customer) that Sprint was taking the high road. But in reality the management was just too clueless and stupid.

posted on 26 Nov 2009, 10:41

61. CRICKETownz (Posts: 980; Member since: 24 Oct 2009)


I don't think anyone will be cryin anything over T-Mobile. T-Mobile is like a one night stand...30 seconds and it's already forgotten.

posted on 28 Nov 2009, 14:14

71. dubracer223 (Posts: 46; Member since: 16 Mar 2009)


well someone needs to cater to people who cant afford some of the other more expensive carriers right? tmobile fills that void i suppose.

posted on 25 Nov 2009, 07:23

5. mr. anderson (Posts: 92; Member since: 16 Apr 2009)


3g has nothing to do with calls, this isnt gsm

posted on 25 Nov 2009, 07:29

9. Mateo8326 (Posts: 472; Member since: 15 Jul 2009)


thank you that what i been telling people, these people are clueless sometimes

posted on 25 Nov 2009, 07:29

8. som (Posts: 768; Member since: 10 Nov 2009)


Sprint must give up on cell phone business if it keep lossing customers and profit. Sprint may need a Government loan to survive.

posted on 25 Nov 2009, 09:31

18. cellhead (unregistered)


They already tried that last spring....and were rebuffed! LOL.

posted on 25 Nov 2009, 07:36

11. killtomorrow515 (Posts: 6; Member since: 25 Nov 2009)


nevermind...double post

posted on 25 Nov 2009, 07:53

12. DonLouie (Posts: 594; Member since: 22 Dec 2008)


One survey is call to bring down an ad, gimmeabreak

posted on 25 Nov 2009, 08:06

13. DonLouie (Posts: 594; Member since: 22 Dec 2008)


Is this payback for them having to take down those ptt spots? The spots have had that tag line for a year

posted on 25 Nov 2009, 08:35

14. VZWEMP (Posts: 142; Member since: 11 Dec 2008)


what you guys dont realize is that now with the market being so saturated all carriers can do is take extra measures to obtain customers from other carriers OR ensure that their current customer dont leave. thats the reason why its seems as though every carrier is "crying" about some ad and claim made by their competing carrier. If sprint says theyre the most reliable some people may believe that, on top of that their plans are very inexpensive. So all that Verizon can do is stop them from claiming that they are the most reliable (since they arent) because we all know damn well Verizon isnt lower the price of their plans to match sprints.

posted on 25 Nov 2009, 08:44

15. InstinctDemon (Posts: 74; Member since: 09 Nov 2009)


Verizon thinks they're the Jesus Carrier righting all wrongs.. Verizon better stop, or it's going to bite them in the behind on of these days.

posted on 25 Nov 2009, 10:00

21. Mateo8326 (Posts: 472; Member since: 15 Jul 2009)


Exactly it's just now biting ATT from playing Jesus all this decades lol

posted on 25 Nov 2009, 10:02

22. VZWEMP (Posts: 142; Member since: 11 Dec 2008)


ummm i highly doubt that. besides Verizon just knows its the best and they want the whole US to know that too. hows you cricket service workin out for ya?

posted on 25 Nov 2009, 11:25

28. InstinctDemon (Posts: 74; Member since: 09 Nov 2009)


Verizon is really not all that in my opinion, maybe they're upset cause Sprint acquired Virgin Mobile? Sprint has been sponsoring NASCAR and NFL, now it has Virgin Mobile in it clique something is brewing soon maybe with Branson! Just wait and see!

posted on 26 Nov 2009, 03:47

48. rhomaion (Posts: 187; Member since: 23 Sep 2009)


They are only the best because they have all the idiots locked up in their 2 year service agreements. It actually seems ironic to me.

posted on 26 Nov 2009, 09:19

57. CRICKETownz (Posts: 980; Member since: 24 Oct 2009)


So...let me get this straight. Verizon Wireless is the ONLY carrier that does 2 year agreements? I could of sworn that was universal wireless rules in the US atleast. Everybody is locked into a 2 year agreement...why even make a comment like that? Coverage-wise, when I had Sprint, I didn't think they were all that bad. Even customer service-wise it wasn't bad, but I represented the 2% population that didn't go into the store for every little thing and whine about my phone as soon as I dropped one call. Despite all of that Sprint has made some bad business decisions. Trying to hurry up and roll out this pointless WiMAX which seems like an attempt just to say that they created something, but will end up getting trampled by LTE. Sprint - Nextel merger...failed. Palm Pre exclusivity...failed. WiMAX...next upcoming failure. I personally don't think they are all that bad concerning voice/data coverage but seems like thousands upon thousands of customers that leave consistently do think Sprint sucks so...all these claims that Sprint is the underdog and will emerge victorious, pump your brakes. Verizon is number one for a reason...they make good business decisions. Phonearena hates Verizon with a passion for some reason...I don't understand it. Sprint needs to worry less about WiMAX and more about not being surpassed by T-Mobile. That would be a disgrace

posted on 25 Nov 2009, 08:58

16. BeInspired (Posts: 45; Member since: 21 Apr 2009)


Guys, telling you, this stupid AD competition, verizon is the one who started. Verizon is trying to go agains every cellular company in the States. First, verizon commented AT&T's 3G coverage map, then AT&T fight back. Now verizon is going after Sprint, next probably going after T-mobile. To me, if i am already recognized as number one, i should not worry about the second and the third places carriers. People out there,they know which one is good for themselves, making those ADs is just nothing. When they joined the T-mobile, if it is good service, good coverage, good singal for them, they will stick with t-mobile since the price is cheaper than verizon. When people joined the Verizon, if they have same coverage, same good singal as T-mobile for certain area, then people will started to quite Verizon, go for T-mobile. People, come on, if it is same strong signal for one area, who you want to pick, of course the cheaper price, T-mobile. There are so many ADs outthere, usually i don't bother to look at it, because those Ads can be over saying. Look Microsft, when vista came out, they advitise how good is, look now, people hated Vista.

posted on 25 Nov 2009, 10:02

23. cellhead (unregistered)


I agree...and I work for VZW. Kicking sand in the face of Sprint is equivalent to picking on a dead carcass. Not a class move. I see my company's point...but really!

posted on 26 Nov 2009, 03:44

47. rhomaion (Posts: 187; Member since: 23 Sep 2009)


Dude I'm sorry but I hope vzw gets a shit storm and just rolls over and dies... They have a fee for everything and their network is garbage compared to what they actually say it is... which is not all that much to be honest. Everyone I have talked to has said the same thing, that they are completely down right liars when it comes to their coverage.

posted on 26 Nov 2009, 08:44

54. VZWEMP (Posts: 142; Member since: 11 Dec 2008)


thats funny because JD POWER and Associates would have to disagree oh and so would the BBB's National Advertising Division.

posted on 25 Nov 2009, 09:48

19. phonatik (Posts: 21; Member since: 09 Nov 2009)


It's about time BIG RED is finally making a statement! Verizon is the biggest US carrier, with the best devices and with the biggest most dependable 3g network. So get that right Sprint...!

posted on 25 Nov 2009, 10:20

26. black_geek (Posts: 2; Member since: 25 Nov 2009)


Verizon is always crying and Lying they dogging ppl they to over compensate buy getting all the phones so people can have more choices but if you go into a store its confusing I really don't like that company

posted on 25 Nov 2009, 12:38

29. *HOVA* (Posts: 564; Member since: 11 Dec 2008)


Bahahahahahaha!!!!!!!!!! Where the hell are all those VZW fanboys now for comments?!?!?! This is one of the most amusing articles to date. The "number 1" carrier is worried about ads from SPRINT?!?!?!?! HAHAHAHAHAHA!!!! Life is good this hump day.

posted on 25 Nov 2009, 15:27

31. vzw fanman (Posts: 1971; Member since: 11 Dec 2008)


what is a hump day?

posted on 25 Nov 2009, 17:29

33. *HOVA* (Posts: 564; Member since: 11 Dec 2008)


Wednesday you idiot. You've just earned the nickname Vboy... for more reasons then one.

posted on 25 Nov 2009, 18:11

35. vzw fanman (Posts: 1971; Member since: 11 Dec 2008)


well i've never heard it beforebro. and i'm sure a lot of people havn't either.

posted on 26 Nov 2009, 03:42

46. rhomaion (Posts: 187; Member since: 23 Sep 2009)


I've heard of it although I'm not a vzw faggot either... I don't suck nuts to have good service.

posted on 26 Nov 2009, 08:46

55. VZWEMP (Posts: 142; Member since: 11 Dec 2008)


wait i thought verizon has bad service......isnt that what you said in you above post? hmmmmm im confused. but then i again maybe its due to my age, i mean after all im not calling people names on the internet like you are. but hey keep it up im sure with all the money you make you have TONS of friends....

posted on 25 Nov 2009, 14:24

30. Jyakotu (Posts: 819; Member since: 12 Dec 2008)


Verizon has seriously been playing hardcore lately. First by going after AT&T and now they're going after Sprint of call carriers! Seriously, I'm sure they'll find a way to attack T-Mobile sooner or later. Honestly, this whole "battle of the carriers" is getting ridiculous! As I've stated many times before, it all depends on where you live. Some carriers work better in certain areas than other carriers. I think the only way to stop Verizon is if we just give them victory. So, as an AT&T customer, I'll let them have there moment: Verizon; YOU ARE THE LARGEST NETWORK IN THE US!!! YOU HAVE THE LARGEST, MOST DEPENDABLE 3G NETWORK IN THE US!!! Happy now Verizon? Now, instead of trying to "attack" other carriers, how about trying to hold on to your customers, since it seems that you guys have been losing customers.

posted on 26 Nov 2009, 00:12

42. VZWEMP (Posts: 142; Member since: 11 Dec 2008)


We have the lowest churn rate in the industry AND the most net adds per quarter so......yea AT&T is actually losing more customers than T-Mobile and slightly less than Sprint. get your facts straight.

posted on 26 Nov 2009, 03:41

45. rhomaion (Posts: 187; Member since: 23 Sep 2009)


Just wait and everyone will wake up and see they are paying too much and then leave Verizon and that will be the day they have a shit storm... Did I mention SHIT STORM?!?!

posted on 26 Nov 2009, 08:34

51. VZWEMP (Posts: 142; Member since: 11 Dec 2008)


well seeing as our prices have been the same for a VERY long time...i doubt people will think they are paying too much. especially since our plans and att's plans are basically identical. i had one couple last week come over and ask how i could save them money on their bill i explained that with the amount of minutes they use the 700 minute plan would result in overages. so they went to tmobile, and guess what? since they live in Olean County (about 30 minutes outside of Buffalo) they came back and signed back up for service because they had to signal on their property. Anyway my point is that they majority of people are willing to pay a few dollars extra for broader coverage. We all know T-mobile and Sprint are cheaper than Verizon and AT&T but we also know that their coverage is not as great. There is a reason why us and AT&T are the two largest carriers.

posted on 25 Nov 2009, 16:59

32. DonLouie (Posts: 594; Member since: 22 Dec 2008)


When this gets throw out, just like the AT&T claim, making all the supporters of inflated prices/advertising, higher ETF's, nickel and diming and general douche baggery are eating crow

posted on 25 Nov 2009, 18:44

38. AZNphoneGeek (Posts: 200; Member since: 15 May 2009)


dependable & reliable jeeeze... they're synonyms. this is silly.

posted on 25 Nov 2009, 20:34

39. ddripp (Posts: 63; Member since: 11 Dec 2008)


i only care about my bill. fuck all that most dependable 3g, most reliable largest 3G, fastest 3g etc... let them keep fighting hopefully my PHONE BILL drop even lower. at the of the day these companies cliams are nothing but lies... none of them have a perfect network... HAPPY THANKSGIVING!!!! AND YES I'M USING MY SAMSUNG MOMENT TO POST THIS. VERY NICE PHONE. FTW SPRINT... I LOVE SPRINT!

posted on 26 Nov 2009, 03:37

44. rhomaion (Posts: 187; Member since: 23 Sep 2009)


SPRINT FTW!!!

posted on 26 Nov 2009, 03:31

43. rhomaion (Posts: 187; Member since: 23 Sep 2009)


Within my area they are completely more reliable even though I'm.. and here's the key word, "supposed" to have perfect service I certainly don't see half of that. I have better service now that I switched to Sprint than Verizon will ever have especially when I'm inside buildings. Besides Verizon has SHIT for smartphones and now that I have a reliable Palm device I can actually talk, text, use all the data I want for the politically incorrect price. I think if everyone actually thought about what they are paying ( and I probably earn more than all of you combined ) Verizon would be the first company to disappear as if they never existed. Now I'm not saying I want that to happen by all means but just throwing my opinion out there.

posted on 26 Nov 2009, 08:37

52. VZWEMP (Posts: 142; Member since: 11 Dec 2008)


you have no idea what the people on this board do for a living, so to assume that you earn more than all of us combined just shows how narrow-minded and cocky you really are. which in tales that anything you have to say from here on out is completely irrelevant and therefore shall not be taken in for consideration.

posted on 26 Nov 2009, 08:41

53. VZWEMP (Posts: 142; Member since: 11 Dec 2008)


oh by the way verizon isnt going anywhere. we were the largest carriers before the att/cingular merge and now we're the largest again. tell me how we have "shit" for smartphones? and also if everyone thought about what they were posting before they posted i wouldnt have to read this garbage that you typed. your opinion is not wanted "mr. i earn more than all of you combined." go back to stocking the floor at target after all, you guys have a busy day tomorrow.

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