NYT: Apple looked to buy a stake in Twitter over recent months; talks are not active
Apple was said to be considering an investment totaling in the hundreds of millions of dollars, which would have valued Twitter at $10 billion. In the most recent round of financing, the messaging firm was valued at $8.4 billion. All of this information came from sources wishing to be anonymous which is expected considering the privacy of the talks..
There is nothing going on at the moment between Apple and Twitter. But will talks resume? Apple has integrated Twitter into iOS and with $117 billion in short term investments, Apple could easily afford to take a stake in Twitter and instantly have a larger presence in social networking. Twitter would get the cash, deeper integration into future versions of iOS and the satisfaction that would come from getting financial backing at this stage from the world's most valuable company. It would drive Twitter's valuation higher in the face of Facebook's dropping stock. The company has 140 million monthly visitors who send out messages around the globe relating to their personal life, news and whatever comes into the writer's mind.
The Wall Street Journal has repeated the Times story with a major difference as to the timing of the talks. The business paper says that Apple and Twitter had held the conversations about Apple making an investment more than a year ago. With the upcoming iOS 6 offering deep Facebook integration for those using Apple's mobile devices, some are going to see that as a sign that the tech giant has decided to work more closely with that social networking giant. But Facebook is rumored to be developing its own smartphone, which would make it a competitor to Apple, unlike Twitter, which does not have such plans.
Neither Apple or Twitter would comment on the story.
source: NewYorkTimes, WSJ
1. som (Posts: 768; Member since: 10 Nov 2009)
Apple can takeover Twitter company with no problem.
2. ivanko34 (Posts: 617; Member since: 04 Sep 2011)
all the money is for war and lawsuits
3. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)
I wonder what is Apple's strategy to buy into twitter
5. darkkjedii (Posts: 8954; Member since: 05 Feb 2011)
I wonder why somebody would thumb down a thought that's not pro/anti anyone. That's plain stupid.
8. roscuthiii (Posts: 1665; Member since: 18 Jul 2010)
The thumb downs should be because the answer to the question is obvious. They're probably due to partisanship though because people can't help but polarize any issue into the proverbial "us" and "them".
But back to the obvious answer... Twitter has become one of the most dominant forms of communication there are. Not only that, or should I say, even more so than that, Twitter has become a marketing powerhouse as mentioned in the article about their advertising revenue. Notice all the hash tags that are inundating the all forms of visual media the websites and television? They're omnipresent. Apple is a marketing expert, and yet somehow their own forays into social networking have met with disappointment. I'd say they're practically salivating at the prospects of a piece of the Twitter pie.
Twitter said nuh uh though most likely due to Apple wanting too much control, regardless of how much money they offered.
4. TheRetroReplay (Posts: 236; Member since: 20 Mar 2012)
I think that Apple would buy Twitter just so that other smartphones (mainly Android) won't be allowed to use it, but that would screw over everyone who uses Twitter by restricting it to Apple devices/services.
Apple's Ping service was such a failure and they'd rather just buysteal something than make their own. Which is Apple's way anyway, buy some small company (or steal and patent it what they have) so no one can use it.
6. darkkjedii (Posts: 8954; Member since: 05 Feb 2011)
That's not apples goal with twitter, and that would b counter productive to apple since they, and google have a very lucrative working relationship. Ur post was stupid, full of hot air, and lacked any kind of intelligence or knowledge of tech business. Ur goal was simply to bash apple... U failed!!!
7. Jay_F (Posts: 236; Member since: 29 Nov 2011)
Feel free to use your brain prior to posting any comments, because what you just posted is pure dumbassery.