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NPD report shows dramatic surge of iOS market share in the US after the launch of Apple's iPhone 4S

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NPD report shows dramatic surge of iOS market share in the US after the launch of Apple's iPhone 4S
Hot on the heels of the worldwide report we told you about last week, showing an impressive increase in the number of iOS devices after the iPhone 4S launch, comes this closer-to-home NPD report that shows the same thing for October/November.

The research company stats show that immediately after Apple's latest handset got released, pent-up demand started pushing the iOS market share dramatically up, and now stands at just 4% shy of Android's reigning 47%. 

Together, the two most prolific mobile operating systems in the US, have cornered 90% of the country's smartphone market, without even existing as soon as 2007.

NPD report shows dramatic surge of iOS market share in the US after the launch of Apple's iPhone 4S
NPD report shows dramatic surge of iOS market share in the US after the launch of Apple's iPhone 4S

NPD report shows dramatic surge of iOS market share in the US after the launch of Apple's iPhone 4S
That 43% percent market share is unlikely to stay so high for long, since the people that were bound to upgrade from their two-year 3GS contracts, as well as the impatient aficionados have likely gotten their Apple fix, not to mention the barrage of LTE-laden, HD-screen-touting Android competition that was just unveiled today by all carriers.

The iPhone 4S, however, is likely to stay as the most popular single model smartphone here for a while, as currently all top three models are Apple handsets.

source: NPD via TechCrunch

15 Comments
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posted on 09 Jan 2012, 16:33 2

1. christianqwerty (Posts: 460; Member since: 05 May 2011)


At the first day back at my school after winter break, It seems like everyone got the white iPhone 4 or 4s.

posted on 09 Jan 2012, 16:51 5

3. The_Miz (Posts: 1496; Member since: 06 Apr 2011)


Yup, the phone that's actually worth having.

posted on 09 Jan 2012, 17:09 7

6. iamcc (Posts: 1319; Member since: 07 Oct 2011)


In your opinion... even my girlfriend chose the Nexus over the 4S and she is definitely not a techie. She actually wanted the iPhone and after going to Verizon and comparing she thought the iPhone was too small and looked like a toy.

Everyone is different...

posted on 09 Jan 2012, 18:52 2

9. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@iam. Not just his opinion, but the figures speak for it. And no one here knows your girlfriend so keep your girlfriend to yourself. No one here cares what phone she prefers :)

posted on 09 Jan 2012, 21:11 1

12. The_Miz (Posts: 1496; Member since: 06 Apr 2011)


I don't believe you at all.

posted on 09 Jan 2012, 16:49 4

2. gallitoking (Posts: 4684; Member since: 17 May 2011)


not surprise at all..

posted on 09 Jan 2012, 16:52 3

4. remixfa (Posts: 13902; Member since: 19 Dec 2008)


first off.. duh. lol. its not like we expected them to lose ground after their first release in nearly 2 years. lots of antsi apple people out there.
this does make me curious though, as previous reports on this site showed that something like 85% of i4s people were upgrades. is the "market share" total devices ever sold, or total devices active? It seems more like its "ever sold". Before you flame.. its just a question.

posted on 09 Jan 2012, 18:50 2

8. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


You didn't expect the iphone to lose ground, you just thought it would flop when the ip4s was launched last year, lol.

Ask your question to yourself on android upgrades, lol. It does not matter. Those who upgraded to the ip4s did not thrown their ip4 away. Their ip4 is either sold to someone else, or given to someone else.

posted on 10 Jan 2012, 03:48

14. E.N. (Posts: 2234; Member since: 25 Jan 2009)


The smartphone market is always growing so 85% doesn't seem very reasonable. And I seriously doubt its ever sold. If that was the case, RIM would have a dramatically larger market percentage than the relatively new Windows Phone OS

posted on 09 Jan 2012, 16:52 3

5. The_Miz (Posts: 1496; Member since: 06 Apr 2011)


I think PA is desperate for articles again since they're posting the most obvious of stories here.

posted on 09 Jan 2012, 18:46 2

7. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Now where are those fandroids who said that the ip4s is a flop? Lol. Oh look, they're walking around pretending they never said such a thing, hahahahaha. Now let's wait again when the ip5 gets launched. And fandroids will once again flock into ip5 articles saying that it flop. No matter how stupid fandroids look, they never learn :)

posted on 09 Jan 2012, 19:29 3

10. andro. (Posts: 1936; Member since: 16 Sep 2011)


People never said the iphone 4s would be a sales flop,even the brain dead who buy every single apple product over and over again knows they will sell well. The augment against them is they are as recent articles have shown on Phonearena riddled with flaws and faults,they are also massively pr mental marketed,over priced,have only one year warranty,exact same phone as last year with an old siri app taken off the market and then sprinkled with apple pr guff to make it a main selling feature and so on. The people who look stupid is those who drool cash over to apple continually despite knowing all this to make themselves feel important,seem cool to their friends and hold their hands high and say I have an iphone and 'I've arrived'!!!

posted on 09 Jan 2012, 20:23

11. stealthd (Posts: 929; Member since: 12 Jun 2011)


Nice reality distortion field you've got there.

posted on 10 Jan 2012, 02:09 1

13. lukasound (Posts: 152; Member since: 16 Nov 2011)


i agree with andro...
i never thought that 4S would not sell... there are a lot of people that are not tech inclined and need a simple phone that doesn't confuse them with a lot of functionality.
and a lot of people that believe in what they don't see - what people like priests and Jobs tell them to believe...
plus, the Jobs death was favourable to sales. great timing for their marketing...

posted on 10 Jan 2012, 18:58

15. FAW-Q (Posts: 63; Member since: 29 Jul 2011)


Wow, nice excuses there. If you android fans would just stop for a second and test out an iPhone, you all would know that android would never run as smooth as an iPhone. Even the galaxy s 2 runs sh!tty with its revered processor, fluid UI you say? It's not so "fluid" when you actually compare it against a 4S. All you guys care about is benchmark results that really translate to nothing in terms of real world performance, it still wouldn't run apps as smooth as an A4 powered iPhone 4 would. You guys seem to be angry at the fact that you all have a plastic piece of junk when all your cool buddies are flashing around their iPhones. Within weeks of a release of a long awaited android, you always see people posting up "trade for an iPhone" on craigslist. You know why? Because its just as sh!tty as their last android.

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