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Munster: Apple to bring $199 unlocked Apple iPhone in Q3

Posted: , by Alan F.

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Munster: Apple to bring $199 unlocked Apple iPhone in Q3
Piper Jaffray analyst Gene Munster told clients in a research note on Wednesday that an unlocked, $199 Apple iPhone will be launched in the third quarter of this year. Munster forecasts that Apple will sell 37 million of the low priced handsets in 2013, rising to 96 million next year with 170 million getting rung up in 2015. Despite the lower profit margin on the device, the analyst sees Apple increasing its gross profit as it enters a low-cost handset market believed to be as large as $135 billion this year.

Apple needs a low priced phone for its lineup

Apple needs a low priced phone for its lineup

But the analyst took a look at the price of handsets in Germany, the U.K., France, China, Brazil and India and discovered that the lowest priced Apple handset, the Apple iPhone 4, is priced 133% higher than the average low cost model in those six markets, which means that right now Apple is currently serving the top of the low-end market. The Apple iPhone 4S is priced at 48% more than the average mid-range phone and the Apple iPhone 5 has a 19% premium to the average high-end unit. That means that Apple currently does not really have a price competitive phone in the low-end, which is where the new model to launch in Q3 will lie.

In emerging markets like China and India, the average low-end handset runs $138 and $140 respectively, according to Munster. The Apple iPhone 4 is priced about 265% higher than the average low priced model in those countries, meaning that for Apple to compete in those markets, it needs to offer a cheaper phone.

source: AppleInsider

37 Comments
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posted on 20 Feb 2013, 18:20 2

1. menny07 (Posts: 89; Member since: 13 Dec 2012)


The quality must be terrible if the price is correct. iPhone 3G anyone?

posted on 20 Feb 2013, 18:27 3

4. MC1123 (Posts: 1247; Member since: 12 Nov 2012)


my friend has an iphone 3GS and its really a terrible one!! its not good for today's standard! so slow! i prefer N8 with symbian 3 on it than iPhone 3GS if using it today!! and beside N8's camera is still superior!! i heard that it just trash HTC one!

posted on 20 Feb 2013, 21:18 1

18. loyals (Posts: 129; Member since: 10 Nov 2012)


if it is iphone 4 ,apple will change game...but it wouldnt be iphone 4 as the margin would be very lesser for apple !!

posted on 21 Feb 2013, 21:24

35. hepresearch (unregistered)


What if I didn't really care all that much about "today's standard"?

posted on 20 Feb 2013, 19:08 2

7. suyatisuyaminggat (Posts: 3; Member since: 20 Feb 2013)


There were so many analyst lost their money in 700$$$ apple share and trying to raise the apple share price with fake news. Lol

The real apple problem for the mid-low market were these people don't have credit card. And iTunes required credit card compared to android carrier billing. american can't never understand This real issue

posted on 21 Feb 2013, 00:29

22. Ameliahunter (Posts: 26; Member since: 15 Jan 2013)


I also thought that the quality should be terrible... Will anyone really buy this phone? Those who don't have enough money to buy expensive devices usually buy cheap Android phones, right?

posted on 21 Feb 2013, 06:20

28. Nathan_ingx (Posts: 3022; Member since: 07 Mar 2012)


This is a public service
announcement brought to you in part by Piper Jaffray.
The views and events expressed here are totally *fudged and are
not necessarily the views of anyone.
However, the events and
suggestions that appear on this article are not to be taken lightly.
Children should not partake in
the reading of this article with laces in their shoes. PA is not responsible for your actions. Upon signing in to this site you have agreed not to try this at home.
[In the background]
Any thing else?
Yeah don't do Apples

posted on 20 Feb 2013, 18:22

2. gallitoking (Posts: 4690; Member since: 17 May 2011)


i will take an iphone 3G but with the A7 chip.. use the parts for those phone and put in the new hardware... it could happen

posted on 20 Feb 2013, 18:23 5

3. menny07 (Posts: 89; Member since: 13 Dec 2012)


But what about display :'(

posted on 20 Feb 2013, 19:05 4

6. phil2n (Posts: 476; Member since: 30 Apr 2012)


And try to imagine they will going to use A7 chip with the price of $199. Your dreaming the same with this analyst.

Apple $199

3.2 resistive screen
800 mHz single core
400 x 600 resolution
Bluetooth 2.0
wifi b.g.n
2.5g

posted on 21 Feb 2013, 00:30 1

23. Ameliahunter (Posts: 26; Member since: 15 Jan 2013)


Heh, I think the resolution will be something like 400 x 320 :)

posted on 21 Feb 2013, 20:08

33. hepresearch (unregistered)


Almost everybody here will think I'm crazy for this... but, I have to go with gallito on this one, for once. If they could make an iPhone 3GS-ish device with:

480x320 screen res with capacitive touch (as always before)
3.2 Mpix camera with LED flash and VGA or better video
compatible with the newer Lightning adapters and micro-SIMs
compatible with the cloud-based services, like iCloud and Siri
8 or 16 GB of internal memory, 1 GB of RAM
runs iOS 7 on an A6 chip... they don't even need an A7 to do this job

First of all... it would be a smart move. All sorts of folks who couldn't afford an iPhone before will have a better chance of getting one. Apple could really begin to enter some emerging markets competitively, for once. Second, I could care less about super-star specs. I've never needed a camera over 3.2 Mpixels, and family videos above VGA quality just take up too much space on a hard drive to be useful to me. An A6 chip would do the job... yes, iOS 9 would kill the thing, but that would still give you two years (normal upgrade life cycle in the US) of normal behavior on the thing, and if it really works as well as any other iPhone, software-wise, for those two years, then I'd gladly throw down $200 just to try one. As long as they didn't afflict it with the GSM/HSPA iPhone 4 antenna, I'd probably be alright with it.

I'm at a point in my life where I wouldn't mind the simplicity of iOS, and I might not even miss the functionality of other smartphones which do more stuff. For $200, when I can finally scrape that much together, I'd be interested. I finally got a job, thank goodness, so that could now actually happen at some point.

posted on 20 Feb 2013, 18:59 5

5. urtard (banned) (Posts: 82; Member since: 30 Jan 2013)


The newest iPod touch costs from $299, so I doubt this.

posted on 20 Feb 2013, 19:30 7

8. lyndon420 (Posts: 1782; Member since: 11 Jul 2012)


I loved seeing the words 'apple' and 'low end' used in the same sentence.

posted on 21 Feb 2013, 20:13

34. hepresearch (unregistered)


I do admit I found that subtly entertaining, as well.

posted on 20 Feb 2013, 19:30

9. BadAssAbe (Posts: 434; Member since: 22 Apr 2011)


The iPhone 5 is only worth $200! LOL
Slaps random iFan Trololololll
JK
But seriously the iPhone5 specs are on par with low end Android phones, only thing saving them is their simple OS.

Very Small nonHD Screen
Dual core processor
8mp Camera
Almost as good as the SGS2

posted on 20 Feb 2013, 19:44 4

10. Ninetysix (Posts: 1669; Member since: 08 Oct 2012)


Please show me a low end android phone that beats the iPhone5's benchmarks and battery life.

posted on 21 Feb 2013, 00:34 2

24. Ameliahunter (Posts: 26; Member since: 15 Jan 2013)


Low-end Android phones can't beat the iPhone 5, but they'll definitely beat this low-end iPhone.

posted on 20 Feb 2013, 19:59

11. nikenturd (unregistered)


Expect a crippled Mediatek- caliber cpu and a 512 mb RAM with 4 gigs storage space....theyd also slap a wvga low res screen and a non corning surface...since when Apple created a bang for the buck gadget? EVERYTHING will be skimped , making the $200 price tag rather ludicrous... typical Apple

posted on 20 Feb 2013, 20:08

13. Ninetysix (Posts: 1669; Member since: 08 Oct 2012)


Ever heard of the Samsung Galaxy SIII mini? How do you feel about its specs and price?

posted on 20 Feb 2013, 21:08

17. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


or Micromax A116 :)

posted on 20 Feb 2013, 20:08

12. InspectorGadget80 (Posts: 6674; Member since: 26 Mar 2011)


haha yeah right a 200$ iphone please. Just buy a android phones ranges from 200-600$

posted on 20 Feb 2013, 20:21

14. Berzerk000 (Posts: 4103; Member since: 26 Jun 2011)


Specs would be something like this;

3.5" 320x480 display

Single core A4 processor, 800 MHz

512 MB of RAM

3 MP camera, no FFC

So basically, a 3GS with a slight bump in processor and RAM. And only the 8 GB version would be $200, you would add $100 every time you doubled the memory and it would go up to 32 GB.

Meanwhile, for $300, you could grab an unlocked 8 GB Nexus 4, or drop another $50 and get the 16 GB model.

posted on 20 Feb 2013, 20:43 3

15. darkkjedii (Posts: 12350; Member since: 05 Feb 2011)


I guess you work for apple huh, or maybe you're just the typical loud mouth android fan... Well not maybe.

posted on 20 Feb 2013, 21:42 1

20. Berzerk000 (Posts: 4103; Member since: 26 Jun 2011)


It's really just common sense. Even the iPhone 4, which is almost 3 years old, still goes for over $400 unlocked.

Let's be honest, Apple would never make a low-end device. Their low-end device is the iPhone they release 2 years beforehand. But, if they did make a low-end device, it would NEVER be $200 off contract and unlocked, and if it was it would need to have VERY low end specs like I listed. The lowest they would go is $300, for specs somewhere in between the iPhone 4 and 4S.

Apple would never give up their premium pricing, even the iPad mini, which is considered cheap for Apple, had nearly double profit margins ($330 to buy, $188 to make). In order for Apple to release a $200 phone off contract, it would have to take less than $130 for them to make it, which would end up in a low spec count.

I respect iOS products for what they are; simple and fluid ways to do every day tasks, I don't blindly hate. Just because I like to have more control over my devices doesn't mean I'm a loud mouth. Though I might not agree with all of Apple's legal actions, and I think their latest software patches did more harm than good, they make solid products.

I'm a realist, and in reality, Apple would never release a cheap device with a moderate spec sheet.

posted on 21 Feb 2013, 07:11

29. darkkjedii (Posts: 12350; Member since: 05 Feb 2011)


Now that post makes sense. I'm just shocked to hear u speak non anti apple

posted on 21 Feb 2013, 14:22 1

32. Berzerk000 (Posts: 4103; Member since: 26 Jun 2011)


I have never really been "anti-Apple". I don't like all the legal actions Apple takes, and I think the fact that their software updates brought more issues than it fixes is ridiculous, but I've always thought Apple products were alright overall.

I still think other OSes (more specifically Android and BB10) have more to offer than iOS, and I wouldn't use an iOS device as my own personal device, but I wouldn't say iOS products are bad. Overpriced; unlocked yes, on contract no. Overrated, kind of. Bad, no.

posted on 20 Feb 2013, 21:01

16. fanboy1974 (Posts: 1269; Member since: 12 Nov 2011)


Does not make sense. Apple would rather release a $200 crap phone than a $650 5" phone that people would gobble up?

posted on 20 Feb 2013, 21:22 1

19. Mr..J (Posts: 17; Member since: 01 Feb 2013)


evryone says Indians are poor but sells products way higher compared to other countries
iphone4-8GB-500$
iphone4S-16-600$
iphone5-32Gb-above 1000$
Htc DNA-16gb-885$.
Lol the basic model of apple ipad mini costs 450$.
Ipod touch5 32GB-$380
And the nexus7 16GB costs 330$
nexus10 16GB-630$

posted on 20 Feb 2013, 21:58

21. nikenturd (unregistered)


No....Indians are generally cheapskates...i dont mean to offend but this is the truth

posted on 21 Feb 2013, 00:36

25. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


From your living room yes it does seem the way you think.

posted on 21 Feb 2013, 00:45 2

26. omarr (banned) (Posts: 149; Member since: 15 Sep 2012)


Sorry apple , for 199$ I can get a nexus 7

posted on 21 Feb 2013, 07:13 1

30. Ameliahunter (Posts: 26; Member since: 15 Jan 2013)


Or a decent Android phone...

posted on 21 Feb 2013, 03:56

27. pratyushgaur.6 (Posts: 24; Member since: 21 Feb 2013)


Democracy wins!!

posted on 21 Feb 2013, 12:02

31. lauremar (Posts: 181; Member since: 29 Feb 2012)


No matter what Apple comes out with in a "low cost" device, it will behind behind technology-wise in today's standards and made of parts that cost really cheap, but charge consumers a lot more or a premium price to maximize profit... Don't be a fool! This is how the company works and there are some (fanboys) who will always buy their products no matter what, but others (true technology fans) are smart enough not to buy this crap.... Hence, Apple's downward spiral keeps going.

posted on 21 Feb 2013, 21:39

37. hepresearch (unregistered)


It doesn't matter how "substandard" their devices may be... as long as they serve to offer convenience, and a simplicity that offers only a few easy choices, people will crave them and line the sidewalks to obtain them on release day. It doesn't matter how overpriced and cheaply made they are... if they do what most iPhones have always done (that is, remain simple, and remain free of tough choices to be made, while looking smooth and pretty), then it is a no-brainer and will sell very well... even though people already KNOW it is priced at a premium, and often buy it BECAUSE it is priced so.

posted on 21 Feb 2013, 21:34

36. hepresearch (unregistered)


What if Apple doesn't care about trying to cater to emerging markets? This $200 iPhone idea, though it looks cool on paper and fits a nice niche in the accounting math, could all end up being some analyst's big ol' pipe-dream...

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