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Motorola rides Moto G success for a comeback, doubles up sales in a year

Posted: , by Victor H.

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Motorola rides Moto G success for a comeback, doubles up sales in a year

After Google’s acquisition of Motorola in 2012, hopes were high for a turn-around for one of the phone makers that has been there since the dawn of the mobile phone. However, the Motorola Moto X put its bets on software features rather than hardware, and could not rake in the needed sales. And if you asked analysts around a year ago, hardly anyone would put Motorola on the list of the companies that are about to enter their Renaissance era.

Surprisingly, though, Motorola has made a comeback: in the last quarter, Motorola sold 8.6 million smartphones, up from 6.5 million in the first quarter of the year, and more than double the amount it sold in the same period last year, according to ABI Research.

True, Motorola’s sales figures are far from the over 70 million smartphones that Samsung sold, nor can it compare with the 35 million iPhones that Apple sold, but it is a huge jump forward for the now Lenovo-owned Motorola.

Motorola more than doubled its sales in a year

How did it make this comeback? The success finally came with the launch of the Motorola Moto G, an affordable 4.5-inch smartphone running the latest version of Android and featuring a quad-core chip. The Moto G outpriced all its rivals, offering unprecedented value for the money, and Motorola quickly followed up with an LTE model of the Moto G, and the even more affordable Moto E.

And while it did not throw a punch in the high-end segment with the Moto X, it found success with affordable phones.

The second-generation of the Moto G, the staple of the company’s recent success, is expected to arrive soon, but the competition won’t be as surprised as it was a year ago, and it will take a lot more for Motorola to stay successful in this segment.

source: ABI Research

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posted on 12 Aug 2014, 09:44 7

1. starjammer (Posts: 4; Member since: 08 Jan 2009)


Go Moto.I must say that I've owned a lot of different flagships, however for some reason to me the Moto G is the best phone I've yet owned.I've used it since it came out and can't wait for the next iteration.

posted on 12 Aug 2014, 09:57 1

2. Scott93274 (Posts: 1171; Member since: 06 Aug 2013)


If it's in your price range, I would suggest that you go for the X+1, not to say that the G isn't worth your time, but the features of the X that were left out of the G are pretty awesome and I use them daily.... but whatever works best for you.

posted on 13 Aug 2014, 09:53

7. starjammer (Posts: 4; Member since: 08 Jan 2009)


Thanks Scott. I'm looking at the X+1, but with the new Motorola made nexus 6, decision just became harder. Those rocks controls though look awesome.

posted on 13 Aug 2014, 09:58

8. starjammer (Posts: 4; Member since: 08 Jan 2009)


Thanks Scott. I'm looking at the X+1, but with the new Motorola made nexus 6, decision just became harder. Those voice controls though look awesome.

posted on 12 Aug 2014, 10:56 3

3. dufis (Posts: 23; Member since: 27 Jun 2014)


awesom phone

posted on 12 Aug 2014, 11:26 1

4. AfterShock (Posts: 2812; Member since: 02 Nov 2012)


Kudos Moto.

posted on 12 Aug 2014, 20:49

5. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


Cheap rubbish low budget phone.

I'd rather save up 5 months and buy a high end if I W's poor.

posted on 13 Aug 2014, 00:33

6. navaf4u (Posts: 6; Member since: 19 Jun 2014)


Not every one needs a high end phone like you do. Many ppl who bought Moto G are happy with it cos it offers a great value for its price.

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