Motorola gains in brand loyalty thanks to DROID ads, passes Apple while RIM suffers
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For those who want to know the numbers, Apple has dropped from a score of 48.1 earlier this month to a reading of 22. The numbers are based on a survey of 5,000 Men age 18 and over taken each weekday. Motorola has overtaken the Cupertino crew with a reading of 29.3, very near the peak of 32.3 it scored a few days ago. YouGov says that Motorola is the likely beneficiary of the Verizon-AT&T death cage battle. "Motorola has seen its brand loyalty unaffected by AT&T's lawsuits against Verizon Wireless and ad war bashing," YouGov said. "But it seems to have taken a toll on Blackberry, which has withered under all the Droid/
Motorola DROID Specifications | Review
source: YouGovBrandIndex via AppleInsider
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15 Comments
2. BrokenImaege posted on 24 Nov 2009, 18:20 0 0
I would have to agree. Droid has put Motorola back on the map again after a couple years of being bashed due to poor phone choices. . . Great to see them back in the fight.
4. E.N. posted on 24 Nov 2009, 18:59 0 0
I think this is more if a Verizon win. I guess we're seeing that their commercials were effective.
5. renegade626 posted on 24 Nov 2009, 19:36 0 0
Lets hope they dont repeat the past and bank on this one phone and then slowly release cheap garbage after that... same as what happened when they had the razr, they banked on 1 or 2 models for too long and did not evolve.
6. InstinctDemon posted on 24 Nov 2009, 20:10 0 0
I think guys that have the droid are lacking in something to compensate, that's why they want a macho phone..
7. Onomatopoeia posted on 24 Nov 2009, 20:15 0 0
So how do you explain yourself owning the Pixi?
8. InstinctDemon posted on 24 Nov 2009, 20:22 0 0
At least the Pixi has multi-touch and besides I was joking :) The Droid has put Motorola back on the map!
9. CODYPHOBIA posted on 24 Nov 2009, 20:46 0 0
The Droid is also mutitouch compatible. Depends on the individual app.
12. vzw fanman posted on 24 Nov 2009, 23:40 0 0
i have the droid and i'm not lacking in anything.
13. CRICKETownz posted on 26 Nov 2009, 09:38 0 0
The Palm Pixi....smh (literally). Palm in general...a dinosaur. Re-upped the software, but still...not even a factor. But back to the original reason I'm posting. I'm not the most "macho" man in the world...but sayin "Yea...I got this new Palm Pixi" doesn't seem to compliment my manhood...
11. YouLostTheGame posted on 24 Nov 2009, 22:26 0 0
It's not surprising to me that RIM is suffering. I haven't heard too much in the rave dept. lately about any of their devices, let alone any of the features on their devices. They need to rethink their market strategy, and lose the Storm. Maybe the rumored BB with the Storm screen and slide-out keyboard will do this. At any rate, I just don't find any of the current BBs interesting at all. I like the original Bold, but the new one looks basically like the new curve. They scrapped the sexiness from the Bold and made it look like every other BB being released lately. Personally after owning the orig Storm, it would have to be some kind of "home run" device to get me to buy another BB. And congrats to Moto. I didn't think Moto had it in them to get back in the game after they rode the coattails of the Razr for so long. Gotta give credit where it's due.
14. dubracer223 posted on 28 Nov 2009, 16:37 0 0
im with you on this...the 1st storm burned a lot of us. since then theres been nothing worth mentioning. in the same respect though...it is just for email and not actual multimedia.
15. corporateJP posted on 28 Nov 2009, 19:25 0 0
Blackberry definitely needs to rethink the game. The current lineup is either too bulky (Storm 1 and Tour) or too cheaply made (Curve 2)....and...drum roll, please...the absolute WORST UI/software in the business. They may have put smartphones on the map, but GM also put cars on the map...what happened to them?
