Although the W218 is the most simple phone it is quad-band GSM which allows it to work worldwide. It has FM radio for music on the go. The W360 beats it with larger display and VGA built-in camera.
W380 is clamshell with built-in VGA camera with 4x digital zoom and FM radio. Inside it has color display and on the front, a grayscale vertical one. While this one is quad-band GSM, the W385 is CDMA.
The Motorola W395 is the most advanced entry level phone, with megapixel camera, Bluetooth, MP3 player and microSD slot for memory. It attracts with bigger external display and RAZR-like design.