It seems that Motorola is planning on holding an event after the media sessions that starts at 8pm on August 1st and runs until 1am, apropos for the City that never sleeps. The invitation even mentions some entertainment from DJ Kaskade, M4SONIC, Thank You X, Chef Marc Forgione, SOL REPUBLIC. There might even be some laughs produced by the comedy team JASH.
One last note, if you look at the left side of the invitation (pictured below), you just might see the phone that everyone is coming to see launched on August 1st.
Motorola's new invite mentions a 5 hour event on August 1st
source: Motorola via SlashGear