It seems Apple is really serious about getting as many people as possible moved off of the legacy MobileMe product, which is set to shutter on June 30, 2012. Last month, Apple was offering existing Mac OS X Leopard customers free copies of Mac OS X Snow Leopard in attempts to entice users over to the newer iCloud product.
The subscription-based MobileMe product was announced several years ago with mixed results, as many users felt the value wasn't good enough for the price paid. Last year, then-CEO Steve Jobs announced the replacement release of iCloud, the new free, cloud-based sync mechanism that features the capability to backup iOS devices, sync calendars among all iOS devices, centralize contacts, and more.
source: Apple via Engadget