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Mobile drives Thanksgiving and Black Friday shopping

Mobile drives Thanksgiving and Black Friday shopping

Posted: 26 Nov 2011, 14:26, by Michael H.

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Mobile drives Thanksgiving and Black Friday shopping

It has become abundantly clear that Black Friday and Cyber Monday are nothing but marketing plans created by retailers and the media, and nothing proves that more than new info from PayPal that Thanksgiving day saw huge mobile shopping. It seems that with the help of more powerful smartphones and more mobile options, consumers can do their shopping even while falling into the customary post Thanksgiving food coma.

A report from IBM Coremetrics gives the overview of the holiday and following marketing-created holiday. Thanksgiving day saw an increase in online shopping of 39.3% compared to last year, and Black Friday saw an increase of 24.3% in online sales. IBM also found that mobile devices accounted for 14.3% of online traffic on Black Friday, which is almost 3x that of last year. And, mobile sales more than tripled to 9.8% on Black Friday. IBM found that mobile shoppers were more focused, and knew what they were looking for, with a lower bounce rate compared to other online shoppers. Mobile devices in general were big for online activity with iOS devices making up over 10% of all online traffic, and Android devices came in at 4.1%.

Adding to the proof that mobile is booming, PayPal released its numbers for Thanksgiving day, and found that PayPal mobile saw a 350% increase in activity compared to Thanksgiving day 2010. Thanksgiving 2011 also saw a 511% increase in global mobile payments, showing that this isn't just an American shopping holiday.

So, we can only conclude that Black Friday, Cyber Monday and everything in-between really have no meaning any more. When you have the world of shopping in your pocket, what does it matter who has the sales, or when the physical stores open for business?

sources: IBM Coremetrics & PayPal via CNet

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1. roscuthiii posted on 26 Nov 2011, 16:11 0 0

Mobile purchasing is a great way to multitask between online deals and Black Friday Door Busters sales.
I predict next year there will be a proliferation of apps or app features to better coordinate. Or were they present this year? I had to work (which is in the center of a very thick signal interfering building with network firewalls up the wazoo) so Black Fridays deals meant nothing to me. :-(

2. DigitalMD posted on 26 Nov 2011, 17:06 0 0

Yeah, I don't know what people were buying unless its food. The so called sales prices were HO-HUMMMMM

3. KingKurogiii posted on 26 Nov 2011, 17:12 0 0

i got an HP dv7t Quad-Editon for $625 after waiting for 5 hours at Best Buy. ;D

4. daniyo posted on 26 Nov 2011, 17:29 0 0

got the droid razr for one cent

5. cappy718 posted on 26 Nov 2011, 17:45 0 0

I got a 22inch 1080p LED monitor for my desktop for 90 bucks... Just walked in compusa and got it...

6. gowless posted on 26 Nov 2011, 18:44 0 0

I got the best deal on some great herpes! :) only an hour wait !

7. kshell1 posted on 26 Nov 2011, 19:11 0 0

I got best phone ever samsung galaxy s2 for a penny :) lovin it although i cant root 2.3.4 til i borrow my friends dell

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Mobile drives Thanksgiving and Black Friday shopping

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7 Comments Follow Following

1. roscuthiii posted on 26 Nov 2011, 16:11 0 0

2. DigitalMD posted on 26 Nov 2011, 17:06 0 0

3. KingKurogiii posted on 26 Nov 2011, 17:12 0 0

4. daniyo posted on 26 Nov 2011, 17:29 0 0

5. cappy718 posted on 26 Nov 2011, 17:45 0 0

6. gowless posted on 26 Nov 2011, 18:44 0 0

7. kshell1 posted on 26 Nov 2011, 19:11 0 0

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