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Mobile ad network AdDuplex says Windows Phone did reach 10 million in sales for the fourth quarter

Posted: , by Alan F.

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Mobile ad network AdDuplex says Windows Phone did reach 10 million in sales for the fourth quarter
The founder of  Windows Phone based mobile ad network AdDuplex, Alan Mendelevich, disagrees with those who say that the platform disappointed Wall Street analysts last quarter. While the Street was looking for 10 million units to have been sold, Nokia reported sales of 8.2 million Lumia handsets for the three months ended in December. The Finnish based manufacturer is responsible for 90% of Windows Phone sales.

According to the data compiled by AdDuplex, more than 10 million Windows Phone handsets were sold in the last quarter, which includes holiday sales. To get to that figure, Mendelevich asks us to make the rather easy assumption that there were very few Windows Phone 7 sales. He bases his stats on an estimate of the number of Windows Phone 8 devices in use, which he computes at 35 million as of the end of the fourth quarter

The most important conclusion made by AdDuplex is that on a sequential basis, more Windows Phone handsets were rung up in the fourth quarter than during the third quarter, which would seem to contradict Nokia's earnings report. And yes, if AdDuplex is right, it would mean that the platform does have that good ol' momentum that could carry through into 2014. The problem is that Nokia should be seen as a more accurate provider of sales figures than numbers from a mobile data network, which are estimated based on ad impressions.


source: AdDuplex via WMPoweruser

15 Comments
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posted on 25 Jan 2014, 19:10 1

1. AfterShock (Posts: 2799; Member since: 02 Nov 2012)


35 million?
I thought that number would be higher.
No wonder BB don't bother to code for it as they said.

posted on 26 Jan 2014, 14:30 1

15. Dastrix (Posts: 587; Member since: 23 Nov 2012)


What is BB? If you were referring to R.I.P. BB, then rest assured that they're never coming back from the grave.

posted on 27 Jan 2014, 20:52

16. sgodsell (Posts: 1210; Member since: 16 Mar 2013)


What kills me is over 20% of December sales still include WP7 devices, which do not have any upgrade path to WP8. The same stats come from adduplex.
http://blog.adduplex.com/2013/12/adduplex-windows-phone-statistics.html

posted on 25 Jan 2014, 19:28 3

2. TylerGrunter (Posts: 905; Member since: 16 Feb 2012)


Sorry, but both statistics don't contradict themselves. One checks the quarterly selling and the other the total number of devices in the market.

posted on 25 Jan 2014, 20:59 1

6. sprockkets (Posts: 1160; Member since: 16 Jan 2012)


This. Obviously 8.2 million were added, some non nokia, but if Nokia is going slightly down, that isn't good news whatsoever.

posted on 25 Jan 2014, 23:03 2

9. Liveitup (Posts: 1193; Member since: 07 Jan 2014)


Joe Belfiore the manager for Windows Phone Program Management at Microsoft also backed up AdDuplex theory with his on tweet on WP numbers saying.

"Folks who think holiday sales of WP declined are incorrect. :) Activations more than doubled last holidays and increased each holiday month".

BTW Samsung smartphone numbers fell last quarter.

posted on 26 Jan 2014, 00:17 1

11. rangaha (banned) (Posts: 86; Member since: 05 Dec 2013)


"Joe Belfiore the manager for Windows Phone Program Management at Microsoft also backed up AdDuplex theory with his on tweet on WP numbers saying."

Those two people released completely different statements.

posted on 26 Jan 2014, 14:28 1

14. Dastrix (Posts: 587; Member since: 23 Nov 2012)


Different, but supportive of the claim nevertheless.

posted on 25 Jan 2014, 20:30 3

3. pookiewood (Posts: 582; Member since: 05 Mar 2012)


Sales, smells. I have my 920, it works great, waiting on its successor.

posted on 25 Jan 2014, 20:30 3

4. pookiewood (Posts: 582; Member since: 05 Mar 2012)


Sales, smells. I have my 920, it works great, waiting on its successor.

posted on 25 Jan 2014, 20:30 4

5. pookiewood (Posts: 582; Member since: 05 Mar 2012)


Sales, smells. I have my 920, it works great, waiting on its successor.

posted on 25 Jan 2014, 21:51 7

7. sprockkets (Posts: 1160; Member since: 16 Jan 2012)


Looks like you need one after triple posting :)

posted on 25 Jan 2014, 22:21

8. pookiewood (Posts: 582; Member since: 05 Mar 2012)


Haha! No idea how that happened.

posted on 25 Jan 2014, 23:40 2

10. NateAdam8 (Posts: 193; Member since: 17 Feb 2012)


Bring your better WP8 Devices to T-Mobile you half wits.

posted on 26 Jan 2014, 09:35

13. shyguy3763 (Posts: 46; Member since: 27 Oct 2013)


Sales will remain in decline if Windows phones aren't offered to all carriers,also glad to hear that Sony plans to make another Windows phone,I'd like to see HTC give it another try also.

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