Mobile ad network AdDuplex says Windows Phone did reach 10 million in sales for the fourth quarter

The founder of  Windows Phone based mobile ad network AdDuplex, Alan Mendelevich, disagrees with those who say that the platform disappointed Wall Street analysts last quarter. While the Street was looking for 10 million units to have been sold, Nokia reported sales of 8.2 million Lumia handsets for the three months ended in December. The Finnish based manufacturer is responsible for 90% of Windows Phone sales.

According to the data compiled by AdDuplex, more than 10 million Windows Phone handsets were sold in the last quarter, which includes holiday sales. To get to that figure, Mendelevich asks us to make the rather easy assumption that there were very few Windows Phone 7 sales. He bases his stats on an estimate of the number of Windows Phone 8 devices in use, which he computes at 35 million as of the end of the fourth quarter

The most important conclusion made by AdDuplex is that on a sequential basis, more Windows Phone handsets were rung up in the fourth quarter than during the third quarter, which would seem to contradict Nokia's earnings report. And yes, if AdDuplex is right, it would mean that the platform does have that good ol' momentum that could carry through into 2014. The problem is that Nokia should be seen as a more accurate provider of sales figures than numbers from a mobile data network, which are estimated based on ad impressions.


source: AdDuplex via WMPoweruser