Mitt Romney to campaign to iOS users by being first politician to use iAd
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People will spend more time with Romney's iAd according to Zac Moffatt, the Romney campaign's digital director. In addition to iOS, Romney also has ads running on the Google mobile network to cover Android users as well. The ads will continue to run right up to the Republican National Convention in August. And while President Obama's camp did not want to give away any details of their digital ad strategy, Obama ads have also popped up on Google's network.
Romney's team found that much of the traffic visiting their web site came from a mobile product, and a majority of those were using an Apple mobile device. Romney Digital Director Moffat feels that smartphone users are a captive audience and is, "the most personal device you carry. We felt like we wanted to connect with people where they spend their time." The iAd spots will be interactive and offer a link to the "With Mitt" photo sharing app. They will run only in states where television spots will also run and feature embedded video as well as a link that supporters can use to donate to the campaign.
The Romney iAd spots will start running next week.
source: AppleInsider
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31 Comments
2. AppleConspiracy posted on 09 Jun 2012, 03:11 3 1
You mean... iAd is the first Apple's campaign to use American presidential candidate?
The totalitarian system has begun.
8. Slammer posted on 09 Jun 2012, 08:48 4 2
So does this mean our political system is now being segregated into Reapplecans, Androcrats and Windependants?
John B.
23. remixfa posted on 09 Jun 2012, 19:59 6 1
technically that would be reversed since true conservatives like choice while true liberals like big brother controls.
25. Whateverman posted on 09 Jun 2012, 23:07 1 0
As long as you're not a woman... Right remix!
Sorry, but you gotta admitt that was a good one.
28. remixfa posted on 10 Jun 2012, 04:33 2 0
i dont get it. .lol
9. christianqwerty posted on 09 Jun 2012, 10:34 7 5
Ugh, I really despise Romney, I hope I never see one of his iAds
10. networkdood posted on 09 Jun 2012, 12:06 9 3
Thank GOD I have an ANDROID device, so I do not have to see this garbage.
18. Lucas777 posted on 09 Jun 2012, 15:33 2 1
did u even bother to read the bottom part of the article...
sigh... romney is on both oses.. although I wish he would make a more informative app rather than just his name-- that way people could actually see benefits rather than just further name enhancing
19. networkdood posted on 09 Jun 2012, 17:08 1 0
D'OHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Thanks, Lucas....luckily I block ads on my chrome and android OSes.
21. shawndog1 posted on 09 Jun 2012, 18:42 1 2
My vote is for Mitt ! I need to see someone take aim at the deficit ! We gotta live within our means , if we don't have it we just can't spend it . We gotta start saving a small percentage of revenue at all cost !! (drunk)
27. cellphonator posted on 10 Jun 2012, 00:54 1 0
"...that is all (I know about him)" ......LOL
26. cowboysfan032970 posted on 09 Jun 2012, 23:45 3 4
No way anyone in there right mind votes for Obama after how bad he has put this country in dept.gas prices have doubled,people on food stamps has doubled,unemployment keeps going up no way this fool gets another 4 years!
VOTE ROMNEY PERIOD!
30. snowgator posted on 10 Jun 2012, 09:10 1 2
I am a very conservative person on the National level. All these well intended policies (no sarcasm, I still believe most politicians actually do care) are useless. No way the Department of Education, HUD, the Department of Energy, and about a dozen other huge, expensive, and over-manned legislative nightmares can make policies that work for huge Urban areas and small town USA. On the local level, city and county government can make a HUGE difference.
But, I think we have seen once for all from the expanse of the fed under President Bush (No Child Left Behind was a disaster for underfunded school systems, the unfunded Prescription Medication system cost nearly three times as much as it was supposed to in it's first year, and Homeland Security was about twice the size as it should have been taxing an already strained defense/intelligence budget) to the insane - almost criminal- spending with no results under Obama, we can lay to rest the Federal Government can solve problems argument here in the US. It is here for a very specific purpose, and solving individuals problems ain't it.
I am no huge Romney fan, but the option ain't an option.
Oh, and by the way- neat idea from the Romney camp. And I think Obama did a great job in 08 using tech, as well.
Boy, it's going to be a long political season....
31. greathero1 posted on 10 Jun 2012, 15:32 0 1
Don't know why you got thumbed down bro. You speak the truth!


