Now, the missing link is that the Pink’s custom user interface, called “Purple”, which will run on top of the Windows Mobile 7 platform, is currently being developed by the former Danger team (acquired by Microsoft last year). Loaded with a number of “premium consumer services”, the Purple interface is said to target a user audience, quite similar to the one of the Sidekicks. It is yet uncertain what these “premium services” would include. We can only speculate if these will turn out to be stuff like Windows Marketplace for Mobile, MyPhone and Zune, or something completely different.
In addition, Microsoft seems to have chosen an ad agency for its upcoming product. AdWeek reports that it will be McCann Erikson who will develop the Pink Project’s ad campaign, the same company that takes care of Windows Mobile’s marketing.
source: ZDNet and AdWeek