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Microsoft's Joe Belfiore subtly mocks the new features in iOS 5

Posted: , by Daniel P.

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Microsoft's Joe Belfiore subtly mocks the new features in iOS 5
Microsoft's VP of Windows Phone Program Management Joe Belfiore, who is one of the main men behind WP7, took a quick bite out of Apple's iOS 5 fanfare yesterday. Not that we are surprised that the competition is jumping in with these, but obviously a good deal of laughter is in front of us, watching the big boys in mobile kicking each other.

Android has the option to map the camera app to physical keys available on your device, and, given that the feature to press the shutter key and enter directly into the Camera interface has been present on Windows Phone 7 handsets as well, since they became available last fall, he wrote on Twitter:

Microsoft's Joe Belfiore subtly mocks the new features in iOS 5

Since then, he has taken the time to post a two-part tweet about a number of the new iOS 5 features that have been present on WP7 devices from the onset. Well, we can't say that Apple was gentle with the other mobile platforms last night, too.

Microsoft's Joe Belfiore subtly mocks the new features in iOS 5
Microsoft's Joe Belfiore subtly mocks the new features in iOS 5

We might be having a lot of these tit-for-tat innuendos now that iOS 5 has been revealed, with a lot of new for the platform things, that already exist on other smarphone platforms. We just hope that the number of attention-grabbing lawsuits in the mobile industry doesn't increase, we have enough to deal with already. Oh, Microsoft's Joe Belfiore apparently wrote this in response to an iOS fan who was looking forward to use the volume key as a shutter button. What's next, Andy Rubin making a JibJab video about Notification Center?

source: Twitter via WPCentral

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posted on 07 Jun 2011, 05:18 16

1. vishu9 (Posts: 251; Member since: 03 Mar 2011)


he's right though...putting the now age-old functions together and calling it the "next big thing" is really dumb

posted on 07 Jun 2011, 07:21 7

8. SuperAndroidEvo (Posts: 4433; Member since: 15 Apr 2011)


Yes tell me about it. Apple rehashes old ideas & calls them the next best thing. iSheep will eat that up. If shepherd Steve Jobs says that Microsoft or Android copied Apple's new so called "ideas" the iSheep will believe it without any question! I just hope that Apple fans see that iOS5 is evolving, but with a lot of help FROM Microsoft & Android. Apple HAD its time as the innovator but they clearly see their iOS is getting left in the dust, thus the copy cat iOS5! Hey copying is the best form of flattering right?

posted on 07 Jun 2011, 08:23 3

14. Xpple (unregistered)


It's more hypocritical than anything. Apple sue's over icons and the look of their device then apes everyone's features. . . . not that the iPhone originally isn't just a rip off of BB & Palm. But to top off the hypocritical BS Jobs goes and calls competitors copycats during the ipad 2 release. . . yeah, because apple never copies anyone.

It's the kind of stuff that really makes me dislike apple. If they would just STFU and leave it alone and go about their business integrating great features into their devices, innovating. . . if they can, etc. . and not be such douche bags then I probably would buy some of their stuff--no, I wouldn't. . . most of their products actually suck and are over priced pos lol.

posted on 07 Jun 2011, 13:30 2

23. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


It's not the feature itself that is the next big thing. It is the way that it's IMPLEMENTED that is the next big thing. Don't mistake innovation from invention :)

posted on 07 Jun 2011, 14:40 1

29. SuperAndroidEvo (Posts: 4433; Member since: 15 Apr 2011)


Innovation is not copying something that has been done before. Implementing a copied “anything” is NOT innovation. It’s making it better that’s the innovation, like Android did with its OS compared to the still the SAME iOS of 5 years ago. iOS5 is not out yet but it's been jail broken, why? Because it's obviously the same OS with another number on it. So to truly innovate they need to start fresh & completely rehash iOS so Apple doesn’t lose more ground! It’s like Android, Windows & so on innovate while Apple just copies. Everyone is doing the hard work while Apple just sticks around. This is the same strategy RIM took & now they are suffering from it. If Apple doesn’t do something to iOS, history will repeat itself & in 2 to 3 years Apple will be in RIM’s place while Windows OS will replace iOS! Now would have been the time to update & make a killer iOS but they keep on making the same old same old.

posted on 07 Jun 2011, 15:32 2

32. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


What did Apple copy? You are assuming things. Just because it took a little while to add a feature, it does not mean they simply copied. Unlike some other platforms, Apple does not add HALF-BAKED features just so they can be the first like what Amazon and Google did with their cloud services, releasing it half-baked just so they can look like they did it first, lol. Apple takes their time. Apple still makes mistakes, but for sure it's not because they rushed to release it, but rather an honest mistake. Remember honeycomb? A half-baked tablet OS rushed out in the market just so it can be released before the ipad2, lol.

posted on 08 Jun 2011, 07:25 2

41. SuperAndroidEvo (Posts: 4433; Member since: 15 Apr 2011)


I don't want to write an essay on what Apple copied so here is a quick link: (http://androidandme.com/2011/06/news/five-feature s-in-ios-5-that-show-how-apple-is-now-playing-catc h-up-to-google/). The "HALF-BAKED" comment, look someone needed to be first so it's easy for you to say that Apple will make it better. Let's hope so, because they have an example on how to do it. Amazon & Google pioneered it & made their mistakes that Apple will benefit from. Honeycomb, IS in its infancy. Just like Android did surpass iOS, Honeycomb will do the same, ESPECIALLY since iOS5 is the BEST you got to offer. My brother just go a Windows 7 Phone & it's OS already is light years ahead of iOS5. So like in a year or two I do EXPECT to have Honeycomb as the #1 tablet OS because as you say iOS5 is "HALF-BAKED"! 530gemini iOS is the SAME OS for years now with just a faster processor on the new hardware, & some minor teaks. If that is not following in RIM's footsteps then what is? RIM is in tough shape now because they didn't innovate the OS & people got sick of it. In technology you have to innovate NOT stay stagnant, new hardware is nice but if the user experience is the same year in & out then people will get bored. Just imagine a 150 horsepower Ferrari. Would you really want one? (Just in case people don’t get the analogy the 150 horsepower is iOS & the Ferrari is the Apple hardware) lol Some people that read this site may have needed that. lol I will not state the names…. lol Ohh & it’s not you 530gemini you do have intelligence & it’s fun to discuss things with you! (& that is no joke)

posted on 09 Jun 2011, 19:03

47. me (unregistered)


I am pretty sure that using the volume rocker as a make shift camera button is HALF-BAKED. Something just isn't right there.

posted on 07 Jun 2011, 21:04 1

37. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


u r very naive... android is freaking rooted before the update even come out... nothing needs to be changed... so do they need to start over fresh? and tell me where they are losing ground cause they have not lost market share ever...

posted on 08 Jun 2011, 06:54 2

40. SuperAndroidEvo (Posts: 4433; Member since: 15 Apr 2011)


Lucas777 you obviously don't know Android. The update is released to the EVERYONE, that means mobile corporations & the general public. I know this is hard to understand because your shepherd Steve Jobs doesn't do that. People that make custom ROMS usually release them first, because they don't have to deal with the carrier specific bloat ware. Then an official update comes out from major corporations like HTC, Motorola, LG, & Samsung because they have to add all the carrier specific bloat ware. In other words it’s NOT as easy! So now does you little iSheep brain see what is ACTUALLY happening. It's not that the update is rooted, it's that the PHONE is rooted so they can add a custom ROM! Ohh & I didn't say they lost market share, I said that they are losing ground to Android as top OS, but I guess you really needed that explanation right? I hope you learned a lot in school today. You always add these little 2 cents that makes me want to go mmm…..?

posted on 12 Jun 2011, 11:48

48. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


by school do u mean u repeating the same things over and over? cause all i am trying to say is that jailbreaking and rooting is easy and that it doesnt mean the os sucks... U. R. STUPID.

posted on 07 Jun 2011, 14:48 1

30. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


The funny thing about innovation and invention.....they could mean the same thing.

So if Apple takes existing features from other phones and tweak it to make it a lil better....thats the next big thing?

Sigh....

posted on 07 Jun 2011, 15:37 2

33. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Innovation and invention don't mean the same thing. But haters of course will call good things as bad things :)

Apple tweaked features a little better? Wow. I didn't know that "a little better" can make things turn 180 degrees :)

posted on 08 Jun 2011, 14:04

43. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


Look up the definition of both and say they cant mean the same thing...

Sometimes a lil tune up goes a long way for a car instead of a whole new engine.

And for the last time, pleas stop trying to label me as a fanboy or hater just cuz i dont agree with you..Please show in ANY post on this website where I hated on Apple.

You are amazing....the props i do give Apple is overlooked cuz i dont agree with you and get labeled a hater?

You are truly too funny....in a sad kinda way...

posted on 27 Aug 2011, 10:46

50. MAS10X (Posts: 38; Member since: 26 Jul 2011)


You are a fanboy of hating

posted on 25 Aug 2011, 11:40 1

49. NeXoS (Posts: 278; Member since: 03 May 2011)


Well, this is from the company that removed backlit keyboards from the MacBook Air and then re-introduced it in the following generation and called it, "A magical NEW feature!"

posted on 07 Jun 2011, 05:31 14

2. doubler86 (Posts: 320; Member since: 26 Jan 2011)


I 100% agree that was the saddest excuse for a press conference. The iOS and the Cloud are full of features that have already been out for Android and/or WD7 for a while. How sad, they call it a major release and still its outdated.

posted on 07 Jun 2011, 07:53 9

11. Eingild (Posts: 203; Member since: 19 Apr 2011)


That's not the saddest part. The saddest part is a lot of people will still consider it revolutionary since "Apple" announced it.

posted on 07 Jun 2011, 08:58 6

17. remixfa (Posts: 14179; Member since: 19 Dec 2008)


sad but true.

posted on 07 Jun 2011, 13:38 2

25. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


As far as Apple and their users are concerned, it is a major release. There is a logical reason why millions of users would rather wait for an old feature to be added on iOS than get an android device.

posted on 07 Jun 2011, 21:06 1

38. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


true... and i dont see android syncing music without uploads... syncing photos and apps automatically... and, although wp7 is my favorite os, i think belfiore needs to show us wp7 has more than 1 or 2 % market share before they talk shit on apple...

posted on 08 Jun 2011, 14:40

46. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


Android has been syncing apps OTA since at least 2.2.

Android syncs app data, contacts, and some other things OTA probably since day one, not really sure. But at least since 2.0, 2.1 Thats in the Settings/Privacy and Settings/Accounts and Sync settings.

Photos and music? Dont think Android does that yet.

posted on 27 Aug 2011, 10:51

51. MAS10X (Posts: 38; Member since: 26 Jul 2011)


The iphone lives out of hype and exclusivity. Eingild is right, Apple knows how to create hype over outdated technology and make consumers see it as a breakthrough. I believe once all carries have the iphone, it will sell good for about a couple of months then everyone will realize that once everyone has it, it doesn't give you the same status or popularity you thought. And your suppose "logical reason" is that most consumers don't actually look at the specs of the phones, they rather go by what everyone else is doing or "what's IN", hence the success of the iphone.

posted on 07 Jun 2011, 06:45 11

4. RF (unregistered)


When apple introduce the iPhone, almost all manufacturers tried to make their phone in similar style (HTC, Samsung, Motorola...etc). Now apple trying to integrate some features from other OS like Android & WP7. This is nature of the mobile business.

posted on 07 Jun 2011, 07:41 3

10. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


I agree and I know Android folks, WebOS folks, and BB folks are eating this up and iPhone fanboys are probably in their feelings but hey, if it works good, use it.

Just stop being sue happy Apple....thats all.

This is why it pays to not be a fanboy...

posted on 07 Jun 2011, 08:31 3

16. AppleFUD (unregistered)


You mean like the LG Prada that debuted six months before the iPhone?
Or do you mean Palm & BB that had everything except the capacitive touch screen years before the iphone? Just because they add a very expensive peace of hardware doesn't make is revolutionary nor original. Others were headed that way. . . just didn't think the price would hold for customers.

See, it's apple fans like you that cause these comments from apple haters about how apple fans will go around saying apple's latest knockoff is revolutionary and innovative.

The iphone's original designs were very blackberry like. They were trying to put together a competitor to the blackberry as that was the big dog at the time. They added some hardware that they thought they could sell for a high price where other companies thought it was too expensive still. That changed the design somewhat. . . otherwise it was pretty much the same as BB, Palm, and Nokia. . . but more designed around a browser because they had nothing other than that and didn't expect devs to produce any apps. . . because they are apple and no one writes software for them. Well, they lucked out and devs made the iphone what it is.

posted on 07 Jun 2011, 13:35 1

24. droidFTW (unregistered)


You are clueless. LG Prada's first to market doesn't mean anything.. I am not siding with Apple here.. If you base the fact that LG Prada was announced six months (demoed couple of months) before Apple iPhone has your argument. Then you are WRONG! If you think that it only took Apple six months to cook up iOS and accompanying hardware (that including testing and field testing hardware).. You are grossly misinformed about software and hardware development and testing! If anyone here, it is you, who is spreading FUD!

posted on 07 Jun 2011, 14:52 1

31. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


Wait a min.....but some folks claim that since the Samsung F700 was shown a mere month after Apple showed the orig iPhone...Samsung blatantly copied Apple....

If thats the case....folks cant keep saying the F700 is a copy of the orig iPhone then...

posted on 08 Jun 2011, 10:01 1

42. AppldFUD (unregistered)


You are obviously the clueless idiot that can't read.
I didn't say anything about apple copying the Prada. I'm pointing out that companies were headed in the same direction--a big touch screen phone.

FYI, the Prada won the IF award in September 2006.

Try learning to read before spewing your vitriol.

As far as who apple copied. . . clearly they copied BB & Palm--and they were out years prior.

Now STFU!

posted on 07 Jun 2011, 13:45 2

26. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Well because it is true that Apple products are innovative. Otherwise, it wouldn't get this much popularity. No one cared for the LG Prada because it sucked, lol. It was laggy, unresponsive, and did not really offer anything noteworthy to create a massive appeal for users to switch to touchscreen phones. Don't be bitter :)

posted on 07 Jun 2011, 18:49

36. W Head (unregistered)


A phone that locks you in to an ecosystem is very bad as the user experience has deflated over time, no MicroSD or HDMI, my phone has an in-built FM transmitter so don't need to waste money on an accessory, also just because you say something is true does not mean it actually is true, Apple fanboys and girls need to wake up to reality and see Apple products for what they really are, easy to use so dumb people can make calls...one size fits all (where have we heard that before in history...russia)

posted on 08 Jun 2011, 00:39

39. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


We are in the reality, lol. Haven't you heard of Apple's success yet? With cloud services making its way to mainstream, microsd is on its way to being obsolete.



To say that a tight ecosystem is bad, is a wrong thing to say. It may not work for everyone, but for those that it will, it's awesome. It's more secure, and the quality of apps are consistent, and services are much more integrated, giving users a much better customer service experience.

posted on 07 Jun 2011, 06:47 3

5. sonisoe (Posts: 337; Member since: 06 May 2009)


yup, am not a webos user, but even that os has more exciting features than ios and how webos has been integrated across hp devices is awesome... if that'd come fr apple, mobilephone blogs, perhaps incl. phone arena, wuld say its genius, but since its hp, not a lot of techies mmake too much a big deal out of it (i guess).... hence, in case any of you arent aware, just go to youtube and search hp pre3, or hp pad, you'll see..

posted on 07 Jun 2011, 08:26

15. snowgator (Posts: 3303; Member since: 19 Jan 2011)


Thanks for giving a little love to WebOS.

In any industry(autos, tech, real estate, you name it) success breeds imitation which gives way to inovation which leads back to people ripping off the successful. See RF's post above.

posted on 07 Jun 2011, 13:47 1

27. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Then why didn't hp come up with their own iphone and ipad in 2007? Lol.

posted on 07 Jun 2011, 06:47 5

6. Larry (unregistered)


Microsoft is jealous. They always promised better but every update is the same as the previous update. Their computer are a piece of junk always freezing and lagging. Microsoft and android should be sister companies to one another. Virus prone, malware, software problem. We you steal another idea your product will never function probably. Example Microsoft and android

posted on 07 Jun 2011, 07:12 4

7. T-Bone (unregistered)


@Larry: An apple promise the next big thing in mobile and still failed. Every OS has their problems, or did you forget how fast it is to hack an iphone (google iphone hacks). Weither you're a die-hard apple fan or not, alot of ios5 features were just ripped from android and windows phone 7 plain and simple. Android is still the most popular os in the U.S., and continues to grow globally. Iphone reinvented the mobile market with the original iphone, now apple is in the position where it is playing catch up with the competition. Accept it and move on.

posted on 07 Jun 2011, 07:36 2

9. Lumox (unregistered)


Wrong T-bone, i suggest you look up a recent graph of most popular OS and you will see Iphone up in front. keep in mind android whores itself out to every single manufacturer so in a lineup you will see 1 iphone but probably over 50 androids. just because there are more of you doesnt make it the most popular.

Almost forgot, the mobile companies are a business, i use an htc inspire for work and a Iphone 4 as my personal device and its true ive wondered a few times " oh why cant my iphone do this or that" with this new os it will. EVERYONE integrates features from other os into theirs, its how the world works people.

posted on 07 Jun 2011, 08:11

13. bluechrism (unregistered)


Actually, most recent graphs of most popular OS's show either Symbian or Android as Andoid just passed Symbian in the last few months. Apple a good 10% back.

If you are talking US only - Android healthily ahead of iPhone.

Not saying iPhone isn't impressive for a single manufacture making about 1-2 different models per year, it is. but I'm not sure it has ever been the most popular OS using sales volume as a measure, in any thing except AT&T's most popular phone.

posted on 07 Jun 2011, 09:04 4

18. remixfa (Posts: 14179; Member since: 19 Dec 2008)


lol. iBots are silly, arent they?

T-Bone..
in head to head hacking competitions (yes there is such a thing), the iphone is always the first to be hacked.. last time i think it took a guy all of 12 seconds to be hacked and get all the info off the phone.. REMOTELY. If that is what you call security, ur in for a suprise.
Yea, phone sites like to make big stories about apps being removed from the android market due to malware concerns, but when is the last time you ever heard of anyone being affected by these apps? They are put up, and then quickly removed by Google.
And according to the articles posted yesterday, a bunch of tech people are claiming that WP7 is actually the most secure OS on the mobile market right now.

There goes your entire arguement.

Lumox,
the iphone hasnt been in front for a while. Yea, its still selling great, but android is outselling it exponentially. By the end of this year apple will be on every major carrier... if the rumors are true.. and then that claim will go away. Sad fact, is whenever someone asks me about it at work and I say it will probably be out around fall, most people just shrug their shoulders and tell me how much more advanced android is. There is a reason iOS5 is a copycat OS.. Android has been innovating the hell out of the industry since it launched where iOS started out with a bang and then fizzled out.

If you like all the iOS5 features, you should spend 2 weeks with a nice android phone.. You will never go back.

posted on 07 Jun 2011, 13:52 1

28. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Failed? Well if failing means making more profit every quarter, then I want to be a failure, lol.

The only reason why android is gaining more market share than iOS is because android offers CHEAP alternatives for the iphone. Android devices are mass produced, while the iphone is an exclusive device.

If catching up means making more money than the competition, then I would like to play catch up as well, lol.

posted on 07 Jun 2011, 07:56 3

12. Eingild (Posts: 203; Member since: 19 Apr 2011)


Play Crysis in a Mac and I will agree with you. It is not the fault of MS that your pc is always freezing and lagging. It's your stupid mind which assembled you pc using low-end components that should be blamed. Straighten out your reasoning dumbass.

posted on 07 Jun 2011, 13:21

21. simplyj (Posts: 404; Member since: 23 Dec 2009)


I dont agree with the low end component part.. I'd say more like all the porn he visits, and he probably clicks the links for free virus scans and free ipads..

posted on 07 Jun 2011, 11:59 1

19. thehulk357 (unregistered)


@T Bone . You do not need to hack android google will do it for you. Android is all hype. All I hear from android user is how you can change your screen different feature. Battery life is still horrible, you need a virus protection. Over 20% of the android apps are virus prone. Lot of people that have issue with the iPhone never own an iPhone . I was on the android hype for 2 years. But went through over 8 android device. My Sony Ericsson just got a 2.0 update. Android can do better as well as blackberry. Great ideas but do not like to work. Apple has a good product . But the WWDC 2011 conference everyone should got an email

posted on 07 Jun 2011, 12:21 1

20. thehulk357 (unregistered)


Android is like a HOE. Open the everyone but eventually will get infected.

posted on 07 Jun 2011, 13:25 1

22. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Features just works better on the iphone. Whether it's a new one, or something that's been around for years. Rather have a phone with only 5 features but works smoothly, than a phone with 10 features but of poor implementation and troublesome.

posted on 07 Jun 2011, 17:22

34. snowgator (Posts: 3303; Member since: 19 Jan 2011)


Sometimes Gemini gets hit in a lot of the posts I read because he is very much in the Apple corner. That is okay- a lot of times he makes solid points. When Posts were going up about LTE being put in place by all major carriers, I thought Sprint might end up being better off for having to wait to move to LTE from WiMax because by the time they get there, Verizon and AT&T would have had all the screw ups and Sprint should be able to learn from those mistakes and have a smooth transition. That is kinda Geminis' point on innovation- you can't lead all the time. But you can learn from others tech and mistakes and make the smoothest UI and user experience as you can.



I really, really like what Windows is doing, and they can pat themselves on the back for how far they have come from the Windows Mobile crap they pushed for years to this fantastic and rapidly improving OS they have now. But, Apple's user experience was vastly copied for the last couple years, and what we have now are great Mobile experiences. No problem with Apple doing the same thing from Droid and Windows, or even RIM and WebOS. Just make it good for your users. We all win.



I read once that experience is the best teacher, but only idiots won't learn in any other school.

posted on 08 Jun 2011, 14:26

44. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


Thats one of the biggest myths about the iPhone....that things "just work","just works better".

Co worker was showing us pics n clips on his iPhone of some school play. Phone froze. Eventually someone else that had an iPhone got it back to the homescreen. He kept tapping something.

The iPhone is just like any other smartphone.

posted on 07 Jun 2011, 18:09 1

35. chix017 (unregistered)


Lmao!
Reminds me of when Steve Jobs said at Iphone 4 intro 'We have brought facetime to the world' (video calling) when Nokia on the other hand had been doing it 6 years before that!
It's the appld way of doing things. 'fancy name' is their innovation

posted on 08 Jun 2011, 14:32

45. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


E X A C T L Y!!!

They might have bought FaceTime to the world, but video calling has been around for years...

And Apple, iPhone fanboys ate that up. And about it sucking back then, uh....any old tech is gonna suck compared to new tech for the most part. Look at old HDTV's vs. newer ones. Look at old gaming consoles vs. newer ones.

So please Apple, iPhone fanboys dont mention "well back then..." cuz back then alot of things sucked compared to now.

See, the problem with most iPhone, Apple fanboys is they dismiss the innovation from years ago cuz it sucked, it didnt sell, it wasnt popular, etc.

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