Microsoft unveils new line of Windows ads featuring “one experience for everything”
For a new holiday season, we have a new Windows, 8.1 and 8.1 RT. Windows Phone 8.1 in the works and we are sure that there will be more than a fair share of marketing around that debut in due time. For now, with the new operating system, that means new devices too, and Microsoft is showing off the new devices for the “new Windows.”
The first ad brings us through the tablets, starting with the Toshiba 8” Encore tablet, introduced a couple months ago. This little fella is packing the full version of Windows 8.1, managed by an Intel Bay Trail Atom CPU. It has 32GB of microSD expandable storage and an 8MP camera. It also has a starting price of just $329.
Next up is an Intel Core equipped HP Split x2, with a larger screen and detachable keyboard and Beats Audio. It too runs the full version of Windows 8.1 and has a higher price tag to go along with it at $799. Then we see the venerable Surface 2 and its sweet design along with an adjustable kickstand. Prices for the Windows RT running Surface 2 start at just $449 and its bigger brother, the Surface Pro 2 with full Windows 8.1 starts at $899.
Then we see a rundown of the Dell XPS 18, an all-in-one PC with a detachable display to provide a large, but still manageable sized tablet for being on-the-go. It starts $999. Rounding things up is the new and cool Nokia Lumia 2520, running Windows 8.1 RT and just released on AT&T and Verizon. Both carriers offer the 2520 for $399 on a two-year agreement. Full retail is $499 and AT&T also offers the tablet on installments of $25 per month.
The other two ads are aimed at those who travel and those who count the beans at their place of work. The obsessive accountant finds value in the ASUS Transformer Book T100 which starts at $349 (for 32GB, $399 for 64GB). It runs Windows 8.1 with the help of an Intel Atom CPU and weighs just over 2 pounds with the keyboard dock.
The traveler in the last ad finds himself to be the meat in a rather unsavory sandwich on a plane. Sporting his Dell Venue 8 Pro, running Window 8.1 and only $299, this tablet will keep you working and playing for the long haul.
The pricing is pretty aggressive for some of these nifty gadgets, are any of them on your nice or naughty list?
New Devices for the New Windows
1. The New Line-up
2. The Accountant
3. The Traveler
source: Windows (YouTube)
3. andynaija (Posts: 456; Member since: 08 Sep 2012)
These are really interesting but how do you use them? Does it go into desktop/laptop mode when connected to dock or is it just a tablet on a dock? Does it run Microsoft Office 2010 or higher with Word, PPT, Excel, etc.?
4. noler (Posts: 164; Member since: 19 Aug 2013)
Yes, you can run full Microsoft Office 2010 or higher, It is full Windows 8.1, you can get to desktop mode whenever you want.
6. timezone (Posts: 79; Member since: 16 Jun 2013)
There have been a few of these types of commercials and in all cases or almost all if I am wrong the windows phone is no where to be found. In so many ways Microsoft treats the windows phone as a second class citizen. It should be part of the Windows on all devices message. Sure you can't run legacy windows programs on it and it has its own Store but so does the RT devices. Microsoft needs to showcase the phone along with the other devices if it wants the phone to be treated seriously. I own a windows phone and it deserves to sit at the grown up table.
7. sprockkets (Posts: 1155; Member since: 16 Jan 2012)
RT and non RT share the same store. WP is its own store because it runs in its own form factor, but more importantly, it doesn't share the same BS legacy crap BOTH RT AND NON RT Win8.x share.
That's right, while RT won't let you run any .exe you want or disable windows defender, it still is Win8.1 running on an ARM processor, and shares the same crap bootloader setup, crap registry, crap everything that makes windows in general suck.
8. Damo579 (Posts: 170; Member since: 18 May 2013)
I think I'm going to pick up a surface on black Friday.