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Microsoft takes another swipe at the iPad in its newest Windows 8 ad

Posted: , by Maxwell R.

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Microsoft takes another swipe at the iPad in its newest Windows 8 ad
The scouts are hunting for the next big baseball player in Microsoft’s new ad showing the virtues of multi-tasking with Windows 8 on a Dell XPS 10 tablet versus Microsoft’s ongoing target, the iPad and Apple.

One of the virtues being showcased in this ad is seeing Skype in action while multitasking into a spreadsheet showing the prospect’s performance statistics. Everything continues seamlessly while the poor iPad user is diving in an out of apps.

This ad is aimed squarely at the mobile professional that needs connectivity and the familiar office environment to continue working. Fans of either platform will have their say, but even with iOS 7 in the works, Apple’s mobile platform will not accomplish this level of simultaneous action.

Once Windows 8.1 is available, the multitasking will be taken to a new level on the tablets as there will not be any limitations to how the apps are framed or be limited to only two at a time (assuming you are that much of a power user). Which one do you want to take to the ball game?

source: Windows (YouTube)



20 Comments
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posted on 09 Jul 2013, 23:58 18

1. clevername (Posts: 1431; Member since: 11 Jul 2008)


Nice commercial.

posted on 10 Jul 2013, 00:01 3

2. alterecho (Posts: 1091; Member since: 23 Feb 2012)


Thats good, 2 things at the same time on RT on tablets.
Too bad its the same 2 things at a time for the Desktop Windows 8 too.

posted on 10 Jul 2013, 00:38 9

7. julz17ronald (Posts: 45; Member since: 26 Apr 2013)


wait for windows 8.1. It can run up to 8 apps at the same time.

posted on 10 Jul 2013, 08:16

17. Shaznek (Posts: 43; Member since: 18 Apr 2013)


or you can use the desktop like you used to do on Windows 7.

posted on 10 Jul 2013, 00:05 10

3. MachidoDen (banned) (Posts: 202; Member since: 30 May 2013)


stupid microsoft :D

posted on 10 Jul 2013, 00:07 2

4. CX3NT3_713 (Posts: 2000; Member since: 18 Apr 2011)


Haha!!! Got um

posted on 10 Jul 2013, 00:17 25

5. jove39 (Posts: 1320; Member since: 18 Oct 2011)


Windows: 1
iOS: 0

posted on 10 Jul 2013, 00:23 18

6. uchihakurtz (Posts: 272; Member since: 12 Nov 2012)


I like ads that disses Apple's product, it's usually funny and true

posted on 10 Jul 2013, 00:43 3

8. geetam (Posts: 18; Member since: 15 May 2013)


TROLL ®© alert !!!

posted on 10 Jul 2013, 00:48 1

9. krimHD (Posts: 106; Member since: 23 May 2012)


Lol, ipad is so messed up..as people will say windows rt doesn't have enough apps...once RT gets all the apps ipad has i wonder what will happen. but for me i'll go for a full windows 8..until rt can get most of the legacy apps

posted on 10 Jul 2013, 01:08 5

10. Topcat488 (Posts: 1170; Member since: 29 Sep 2012)


Nice seasonal ad done by Microsoft, I wonder what commercial WP makes during football season. This reminds me of the old Mac vs. PC ads of old... But now it seems that Apple is on the receiving end for punishment. :/

posted on 10 Jul 2013, 11:15

20. CardiWPfan (Posts: 129; Member since: 12 Sep 2012)


Exactly!!

posted on 10 Jul 2013, 01:25 2

11. FlushGordon (unregistered)


but does it have Apps?

posted on 10 Jul 2013, 02:37 3

12. theminolaboy (Posts: 128; Member since: 18 May 2013)


Windows Store doesn't have the apps but they will in time. Did you see a full blown catalog of apps when App Store was launched. Oh, no you don't. Don't brag about the number of apps Apple can offer. Are you going to install all of those 900,000 apps on your device? You must be kidding me. It doesn't take a genius to watch the video and think twice about what set apart Windows 8 from Apple's iPad.

posted on 10 Jul 2013, 02:50

13. MachidoDen (banned) (Posts: 202; Member since: 30 May 2013)


yes i will install those many apps.
now ?
can microsoft give me those apps ?
i will take full advantage of those apps
you can't say stupid
now what ?

posted on 10 Jul 2013, 05:38

15. theminolaboy (Posts: 128; Member since: 18 May 2013)


Well, you could ask them yourself. You are not a fan of Windows 8? You probably are a fan of Apple. Small number of apps? Okay. Install those 140k+ apps from Windows Store, let's see if you can. Hahaha. Go find a device that will accomodate all of those. Hahaha. Oh, well. We can now part ways.

posted on 10 Jul 2013, 08:40

18. -box- (Posts: 3864; Member since: 04 Jan 2012)


Yeah, millions. They're also known as "programs" or "software"

posted on 10 Jul 2013, 03:25

14. kaliil10 (Posts: 145; Member since: 16 May 2012)


We are all slaves. you know why, because these EOMs tell us everything they want and we simply believe and buy.

posted on 10 Jul 2013, 06:18 1

16. Pedro0x (Posts: 271; Member since: 19 Oct 2012)


Why didn´t the IOS guy use a gesture to move to the other app?

posted on 10 Jul 2013, 09:15 1

19. CardiWPfan (Posts: 129; Member since: 12 Sep 2012)


OMFG This is the kind of commercial that I want to see more of and expanded upon. I am loving the ad agency Microsoft hired for the commercials and ads, Kudos on a superb job done. I want to see the same kind of commercials for Windows Phone 8. LMAO I love the digs isn't ironic that Microsoft is doing exactly what Apple did to Microsoft in 2006 lol. Apple I applaude you for getting your competitors back in to the game. Competition is great for consumers.

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