Microsoft starts to tout its Windows 8 efforts this weekend with $1.5 billion marketing push
0. phoneArena 12 Oct 2012, 08:44 posted on
Starting this weekend, Microsoft is expected to start blasting the ether with a series of promotional ads, feature reviews and whatnot, to the tune of hundreds of millions set aside for the whole campaign, which some inside sources say might reach a total bill of up to $1.5 billion, until every Eskimo up north has heard that Microsoft is now fully embracing touch and tiles...
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1. nastynaps (Posts: 92; Member since: 16 Aug 2011)
Do you really need to market windows that heavily? Better marketing strategy, use that money to discount the first 25mil slates sold and you get all the free advertising you can ask for.
5. haseebzahid (Posts: 1720; Member since: 22 Feb 2012)
relax they will make that all up from licence fees over patents from android OEMs lol atlest they didnt fined them but got licence agreements
2. -box- (Posts: 3470; Member since: 04 Jan 2012)
As apple has proven, heavy marketing (even if it's deceptive, like when apple does it) is apparently worthwhile. I do agree, there should be discounts for the first batch of devices. Contests for free ones are also good (i.e. Smoked by Windows Phone).
8. aco96 (Posts: 148; Member since: 12 Oct 2012)
I' ve used developer preview for a couple of days and it was awesome. There is a leaked rtm version, I'll download it as soon as I get a new dvd drive (because i can't connect mine to a new motherboard :(.
4. speckledapple (Posts: 873; Member since: 29 Sep 2011)
And that is why Microsoft will win out. Not so much because of the advertising but because of the effort they put into making their OS top notch and worth every minute. And I personally cannot wait.
10. downphoenix (Posts: 1987; Member since: 19 Jun 2010)
The $500 million ad campaign for WP7's launch bought them a 2-3% marketshare 2 years later. So maybe they'll finally hit 10% 2 years from now based on these numbers.
11. Jyakotu (Posts: 812; Member since: 12 Dec 2008)
As someone who has updated to Windows 8 Pro, the full version, I can say that the upgrade is definitely worth it. You can still use Windows 8 like 7 a la the Desktop app, but I think once users actually start to use the Metro apps and warm up to the idea, people will actually enjoy using the Start Screen and the Metro apps. I can honestly say that Windows 8 is a HUGE risk, but it's worth the risk and it has really pushed Windows in a new direction that it needed. I cannot wait for the Windows Store to get more apps.
12. apocalypsebc (Posts: 146; Member since: 07 Dec 2010)
Where did you get the Windows 8 Pro version from? I'm still using the Preview version.