The idea will apparently live on, however, as Microsoft plans to merge the “Shot on My Lumia” page with its main Lumia Instagram account. Although the photos will not be as plentiful, Lumia shutterbugs will still be able to share their shots with the world, according to the official statement published on the matter:
Coupled with the fact that Microsoft stopped selling Lumia devices in the U.S. at the end of December, and seeing as how the brand name disappeared from the company's online store in September of last year, this may be an indication that Lumia really is on its way out. Perhaps to be succeeded by the Surface phone? Then again, maybe not.
source: Microsoft via WindowsLatest