Microsoft may offer Windows Phone and RT for free to better compete with Android
0. phoneArena 11 Dec 2013, 20:22 posted on
Windows Phone has been doing well in the low-end market in some regions, and has been steadily growing its market share around the world. The trouble is that Nokia (soon to be Microsoft) comprises as much as 90% of the Windows Phone devices sold, and Microsoft needs more hardware manufacturers to take the platform seriously if it is to continue its rise. With that in mind, Microsoft may be considering removing the licensing fees for Windows Phone and RT...
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1. DaHarder (Posts: 169; Member since: 10 Oct 2009)
If that's what they feel they need to do, though I'm certainly not complaining about either of my current Nokia devices (Lumia 928 and Lumia 2520) as they look, feel and function like they were perfectly designed to run their versions on Microsoft's mobile OS (because They Were).
I'd be perfectly content with Nokia's Lumia brand being the ONLY devices running Windows Phone/RT as it appears that ONLY Nokia seems to have mastered the synergy between Microsoft's software and suitable hardware. (and Yes, that includes the Surface RT).
Apple's done well with such an arrangement, and there's not reason Nokia/Microsoft can't successfully follow suit.
14. lsutigers (Posts: 739; Member since: 08 Mar 2009)
Dude, the Surface 2 is just as good if not better than the Nokia 2520. The Nokia is way overhyped and the only benefit it offers is LTE which the surface is getting early next year and the useless Nokia software everyone thought was a big deal.
2. fanboy1974 (Posts: 1242; Member since: 12 Nov 2011)
You mean to tell me that Microsoft was charging OEM's? No wonder Nokia is the only game in town.
15. cripton805 (Posts: 944; Member since: 18 Mar 2012)
They are also charging app developers. I said about a couple of months ago, that they were too far behing Android and Apple to start off that way. It really slowed down their progress.
3. MONUQ (Posts: 31; Member since: 26 Jan 2013)
This is Good News....( As said earlier tested MONOPOLY is BAD for Consumers...)
But Microsoft Should bring basic features things ASAP.....We all know what they are lacking we all know including MS......and MS should not delay this time....
4. Sniggly (Posts: 7114; Member since: 05 Dec 2009)
Likely too little, too late. Windows Phone 8 just doesn't stand up to scrutiny by itself compared to Android and iOS.
5. zekes (Posts: 207; Member since: 14 Aug 2012)
if they do this move android might lose a lot of market share just think about it the cheapest nokia wp is at 70 dollars if thay removed this license we could see a $40 Windows Phone Android would be hurt BAD
6. Sniggly (Posts: 7114; Member since: 05 Dec 2009)
Not necessarily. Sure, you get the folks at the lowest end of the market, but what about at the higher end? From heavyweight to heavyweight, Windows Phones don't offer anything compelling over Android devices.
13. PBXtech (Posts: 980; Member since: 21 Oct 2013)
Exactly, it's not just prices that are driving sales, it's options and features, which is where Android cleans house.
17. snowgator (Posts: 3237; Member since: 19 Jan 2011)
Right now Sniggs, you are 100% correct. And WP 8 is still lagging behind in features to Android and iOS.
But to say the low end success is not important to the growth of WP is where I disagree. The L520's and all the other lower end devices success has the chance to build customer loyalty in a way that just competing for the high end dollar can't. This is the mistake HTC made- for the past three years, they have all but given up on the mid-to-low range market and sliced their own throat. Now, HTC is saying they need to concentrate on that market to build an audience. Nokia made MS pay attention to the low end and developing markets, and it has paid off huge, and I hope that will translate to "hero" device sales over time.
Throw in the fact that WP has had three updates this year that has added needed features, and WP is still fine.
18. Sniggly (Posts: 7114; Member since: 05 Dec 2009)
Oh, I'm perfectly aware how important the low end sales are. Its exactly how Android has seen such awesome growth itself, and it would be foolish to dismiss the "rabble," as it were, as iFanboys did so often early on.
9. nokia12 (Posts: 325; Member since: 19 Nov 2013)
lol ha ha how can you be so stupid.. the soc itself costs about 20 $ , 20-30 $ display + rest of the components sc.. that 70 dollar price of nokia is arrived after
nokia selling at a loss + 20 $ per handset money from microsoft to nokia to support it + no licence fees charged from nokia
all this was done to gain marketshare , nokia didn't mind selling at a loss as microsoft was already going to buy them ..
7. zekes (Posts: 207; Member since: 14 Aug 2012)
So you do understand that Windows phone strongest part is the entry-level market right let's see android or Google make a phone at that price point it can happen but how will the performance be Android strongest point is the midrange market
16. cripton805 (Posts: 944; Member since: 18 Mar 2012)
Sorry, but no. Android has all markets right now. As much as their really low budget phones suck, they still sell more as a whole. Although, the new Moto G is the best low end phone you can buy with mid range specs right now.
8. N-fanboy (Posts: 538; Member since: 12 Jan 2013)
No body would want them even if M$ is paying manufacturers to use its OSes untill there are like 300k+ apps.
10. itsdeepak4u2000 (Posts: 2692; Member since: 03 Nov 2012)
Offering Windows Phone for free would be a great move by MS. This can offer choices of brands and affordable WPs.
11. rusticguy (Posts: 2828; Member since: 11 Aug 2012)
They would get more aggresive at patent trolling if they were to do this.