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Microsoft makes Windows Phone free for two Indian manufacturers

Posted: , by Michael H.

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Microsoft makes Windows Phone free for two Indian manufacturers
There have been various reports recently about Microsoft making serious cuts to the licensing fees that it charges manufacturers for use of the Windows platforms. The general consensus has been that Microsoft has reduced the fees up to 70% for some manufacturers that tend to focus on low-end/low-cost devices. But, a new report says that Microsoft may have made Windows Phone completely free for at least two manufacturers.

Last month at MWC, Microsoft had announced new partnerships with a number of smaller manufacturers, all of which would be aiming at emerging markets. Two of those manufacturers were Karbonn and Lava, which are smartphone manufacturers based in India. Today, The Times of India is reporting that Microsoft may be offering at least those two companies an extra special deal by allowing them to use Windows Phone for free. 

Supposedly, Microsoft has been negotiating with these companies since last year, but the deals couldn't be completed until Microsoft agreed to completely waive the licensing fees. Now that the deals have been done, the first Windows Phone devices from Karbonn and Lava could be hitting the Indian market within the next few months. 

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posted on 13 Mar 2014, 14:34

1. rodneyej1 (Posts: 3541; Member since: 06 Jul 2013)


First of all this is not yet confirmed, but it is likely... This is possible all because of the nature of WP8.1, which unlike WP8.O, is coded to directly run on most current Android hardware.. Because of that it's highly possible that we will see way more WP devices on store shelves by 2015..

Nevertheless, they just go ahead and make it free for all manufacturers... I wonder how Samsung, and HTC feel about this...

posted on 13 Mar 2014, 14:36

2. rodneyej1 (Posts: 3541; Member since: 06 Jul 2013)


Edit... "they SHOULD just go ahead and make it free for all manufacturers"""

posted on 13 Mar 2014, 14:37 2

3. rodneyej1 (Posts: 3541; Member since: 06 Jul 2013)


Edit... "they SHOULD just go ahead and make it free for all manufacturers"""

Microsoft needs to take a loss for now on the licensing fees considering their position in the market... Are they crazy, charging for WP? I think so.

posted on 13 Mar 2014, 14:49 1

4. ihavenoname (Posts: 1385; Member since: 18 Aug 2013)


You actually might have a point. If WP is free and in future supports many things like onscreen buttons, companies could try WP device with very small effort and with bargain money (low stakes). Like Sony could just change OS on Z2 and make couple of own apps, then they would have new device ready.

posted on 13 Mar 2014, 17:27 2

10. rodneyej1 (Posts: 3541; Member since: 06 Jul 2013)


Right.. The compatibility with Android hardware, Onscreen buttons, and the fact that all apps need to be recompiled to work with WP8.1, are what MS had planned for WP8.1 to finally be adopted by OEM's more... I seriously think this is how Android got popular so fast.... You have to fill stores with your product... One, or two WP devices sitting beside 10 different Android devices makes WP look iffy to consumers... Microsoft is just really slow at making the right moves for their own good, and I think something up there in Redmond has change in recent years... They're capable of doing really good when they finally decide to pull their heads out their a$$es... Hopefully Satya can change this, and bring a new sense of urgency to the company, at least as far as WP is concerned..
..................
What's really dumb about MS is that they focus the right amount of urgency on XBox, and Windows PC, but not on WP, which is stupid because mobile is where it's at...if they were smart they would double the amount of engineers on the WP team, and come on with it.. But, with WP8.1 it seems like somebody up there is thinking like I am, and wants WP to be successful.. I swear I could make WP popular if MS hired me to oversee it.. No "lol" on that one,, I'm serious!.. It shouldn't be rocket science, especially for the professionals who MS employees...
.......................
So, maybe Elop was a Trojan horse.. But, we have to admit one thing.. Nokia devices were very good under his command... Setting aside any hatred, or thought that Elop ruined Nokia, or didn't let Nokia go with Android, we have to give him credit for not interfering with the Lumia brand, and letting the engineers, and designers do what they do best... So, now Elop will head the WP/Lumia development at MS.. In all honesty, and thinking about how he's handled Lumia so far, shouldn't we think that's a good thing?.. Shouldn't that give us more hope for WP?... I'm not saying that people have to like Elop, and the whole Nokia situation, but thinking forward, and maturely about the situation, he's better off calling shots for the Lumia brand under MS the Ballmer. Right!... This isn't just blind optimism,, it makes sense... I'm not really sticking up for Elop here, rather I'm more looking at the opportunity that WP has moving forward.. And, as it stands right now, at least on paper, it seems that the next two years might see some big changes for how valuable WP is to the market... I'm looking at the glass half full, but nevertheless we'll still all just have to sit back and wait and see what's gonna happen..

posted on 16 Mar 2014, 08:51

11. sgodsell (Posts: 1229; Member since: 16 Mar 2013)


Android grew so fast because OEMS could just grab a copy of Android for free from day one. OEMS were not told what hardware or CPUs to use. Microsoft had a hand in that from day one, and they still do today. That is not going to change even when 8.1 is released to the public.

posted on 13 Mar 2014, 15:00

6. PBXtech (Posts: 977; Member since: 21 Oct 2013)


Especially considering Nokia is getting preferential treatment by MS. In light of that, they should be targeting as many OEMs as possible, no matter the cost.

posted on 13 Mar 2014, 17:03

9. rodneyej1 (Posts: 3541; Member since: 06 Jul 2013)


I'm not sure how this works, but believe it, or not, Nokia actually has to pay for WP licenses. Lol!! It's kinda crazy, but I guess MS had to do something to keep HTC, and Samsung from getting pissed off, and jumping ship..

posted on 13 Mar 2014, 16:02 1

8. AppleHateBoy (unregistered)


I always used to think that WP8 would be a more balanced platform unlike Android and iOS.

Android has too many devices, iOS too less.
Android is too open, iOS too restricted.
WP8 in the starting was balanced with just the right amount of devices almost all of which were made by a good OEM i.e. Nokia. The software side of things was the only part that needed fixing.
Now that software almost got fixed, they unbalanced the hardware side. Karbonn, Lava, Xolo, Micromax are TERRIBLE OEMs. I know because I am an Indian and I have heard the huge pile of complaints against then. They shouldn't be in the market and now they'll be making WP 8.1 phones too. Sorry MS, you are doomed to fail.

posted on 13 Mar 2014, 14:50 1

5. Liveitup (Posts: 1226; Member since: 07 Jan 2014)


Personally I've always thought that WP was a better OS than Android (open and closed OS both have their advantages and disadvantages). License fee is a major part of WP not being a lot more popular at the same time, this move also takes away a major Android advantage of being the only legitimate free option, that is a win-win situation for WP.

posted on 13 Mar 2014, 15:23 2

7. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


This could be a game changer for Microsoft

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