Microsoft used the event to showcase their new Windows Phone 7 character, also know as 'Windows Foam 7'. As part of a viral campaign, Microsoft is giving these away as swag, and featuring them alongside other gadgets at the GDGT party.
While we'd love to applaud Microsoft for originality, Windows Foam 7 is obviously an attempt to mimic the lovable Android Green Robot. With Android's popularity on the rise, and a strong sense of ownership among early adopters, many Android fans have purchased Green Robot dolls for themselves. And that makes for excellent free advertising.
Windows Foam 7 obviously isn't as cute as the Green Robot, but what do you expect? How do adapt a name like "Windows Phone 7" into a cute character? With Android, at least, there was a logical and marketable icon. We're hoping that Microsoft will make these available on their website, or even start including them as added value to pre-orders.
source: Techie Buzz via WMPoweruser