Microsoft decides that being shown up by an 11-year old will get people to buy more Windows 8
0. phoneArena 20 Dec 2012, 15:36 posted on
Okay, we understand that kids are cute, and so marketing companies love to use them in advertisements. Everyone loved the little asian girl that Microsoft employed a while back, but this new ad campaign feels like it misses the mark because this time Microsoft has decided that being shown up by an 11-year old will get people to buy more Windows 8 devices...
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17. Whateverman (Posts: 3236; Member since: 17 May 2009)
Oh yeah! This is about as effective as those Screwgoogled commercials! Lol.
19. Edmund (Posts: 656; Member since: 13 Jul 2012)
Most people would walk away from this advertisement feeling "warm and fuzzy", not michael h and his cohort of loyal followers.
I suppose the message is lost on selfish generation "ME" android/apple users, but the obvious point Microsoft are attempting to communicate is that learning to use Windows 8 is childs play. As for the circles, guess what, people now know how to unlock the device if they encounter the lock screen on an in-store display unit.
47. KingKurogiii (Posts: 5674; Member since: 23 Oct 2011)
okay then just how do YOU use Windows? just to what degree have you mastered any of the earlier versions? because to us that knew a lot about the earlier versions of Windows and used it in more ways have to relearn way more stuff.
60. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)
I think the learning curve for the re-learn is what is going to crimp W8 sales. Even Consumer Reports is panning W8.
20. imnotascammer (Posts: 79; Member since: 22 Aug 2012)
I hate how PA made this article so negative.. I mean really? Dumber? Duh? Theyre just sending out message that its not too hard to use. Thats it! Whats the big deal? (,--)
25. lubba (Posts: 1313; Member since: 17 Jan 2011)
@imnotascammer +1000. Like I said in my first post, its ok to feel ashamed. You can sense a little that they are. Kind of childish I'd say.
30. KingKurogiii (Posts: 5674; Member since: 23 Oct 2011)
cute kid but i don't understand what this ad is trying to do, the only thing it really shows is that there is a real steep learning curve to W8 and that's what i don't like about W8. Microsoft changed Windows too radically, too quick. this is an OS that people don't need to get frustrated about using because it's more of a productivity tool than an innovation circus and people need to get things DONE on their PC's not relearn everything that they already knew how to do.
40. osorto40 (Posts: 13; Member since: 11 Nov 2012)
If my mom that is 50 and has NO knowlegde of computer can use windows 8 after only 10 min of instructions any should be able to use it. Anyone that thinks its a huge curve either has no business using a computer or just plain stuck in thier old ways.
46. KingKurogiii (Posts: 5674; Member since: 23 Oct 2011)
i'm not talking about using W8 to get on Facebook and play Farmville. i'm talking about people using it for work and need to be able to use W8 to work at least close to as efficiently as they could on earlier versions of Windows. anyone with any good computer sense can get a feel for it after a day or two but to master this to the extent in which people were in earlier versions will take more time, time that people really shouldn't have to be taking in a workplace scenario. i'm not saying that change is bad but in this case i think such a radical change was bad. many critics are saying it too.
48. lolol (Posts: 64; Member since: 14 Nov 2012)
LOL "And one other thing about the Windows 8 marketing in general: what is up with people drawing circles on the screen? In this video the kid does it on the login screen, and in one of the older ads, a woman draws circles around her daughters' hair in a photo. It doesn't seem that the circles actually do anything. Is it just an innocuous way to show people that "Hey! Laptop screens are touch-enabled now!" It just seems odd to us. "
Seriously phonearena, until now i thought these articles were written by people knows more than i do.. ITS THE PICTURE PASSWORD THING :/ EVEN THE KID IN THE VIDEO KNOWS :/ I guess you didnt mention that because according to your point you were EMBARRASSED because the kid knew more about windows 8 more than you did..
At least edit the article now you whatever, BTW I'm more than sure if google or apple had this you people would praise it.. idiots.
63. MichaelHeller (Posts: 2693; Member since: 26 May 2011)
Edited the article. Sorry to not know everything. Obviously when someone makes a mistake, the best option is to ridicule the person for it.
84. lolol (Posts: 64; Member since: 14 Nov 2012)
Sorry that my comment is rude :P i wasnt in a good mood then , glad you edited it :)
93. MichaelHeller (Posts: 2693; Member since: 26 May 2011)
Never comment angry. It's a good rule that literally no one in the world ever heeds.
96. Droiddoes (unregistered)
When that person is supposed to be a journalist and cannot even take the 30-60 seconds of research needed to be able to talk about the features of a product/service/os then yes I absolutely feel they should be called out on it, and furthermore I would posit that they are in the wrong line of work.
53. V3TTOO (Posts: 27; Member since: 29 Nov 2012)
Yeah, I hope the writer was being sarcastic about the circle thing. It is the new picture password. It uses circles and lines.
So if you have a picture of a basketball going through the hoop, you can have the pool be a line you trace first, then you do a circle around the ball, and that is your password.
89. -box- (Posts: 3955; Member since: 04 Jan 2012)
Yeah, anyone who has seen the recent ads can grasp that. I think it's brilliant, more secure than a keyboard password as the person accessing it has to be able to both do the drawing and get it right.
66. 23nikki1 (Posts: 46; Member since: 25 Jul 2012)
I agree with phonearena....windows 8 is a bit frustrating for non tech savvy people...its hard to believe but u can find some videos in youtube like " how to turn off windows 8" or " how to open my computer " .OS is appealing to the eye but whats the point if it is not easy to use...and then making fun of users by releasing such wicked commercials...its absurd.
67. 23nikki1 (Posts: 46; Member since: 25 Jul 2012)
Oh c'mon guys...do you know everything? Give them some respect. You people call everything biased. Learn to show some respect.
71. InspectorGadget80 (Posts: 6983; Member since: 26 Mar 2011)
They probbaly give the kid a free Xbox kids these days dont know or like windows they like APPLE IPODS IPHONE IPAD touch even i hate to say it.
81. lubba (Posts: 1313; Member since: 17 Jan 2011)
Don't worry guys. This is only the begging of the future. MS have paved a path many have longed for, a touch pc/laptop on a tablet. You can do everything and anything almost anywhere! Even while you're s**tting in the toilet! Look at stocks, check email, calendar, play games, read the news, etc., using apps, while working on your power point presentation or writing a paper using MS word. Your daily can be set with 3 piece of equipment; phone, printer, and windows RT/pro. W8 is different and these old timer naysayers will bitch and moan because they're stuck in their old ways. I was there, gone through it. At the end, the new product was 100% better for our work. It took getting use too we learned fast. It was easier than we thought. EPIC if anybody knows what it is. W8 is the same. Let him have his little jab. Let "him" feel good. As more and more consumers move to w8, he will too.
82. lubba (Posts: 1313; Member since: 17 Jan 2011)
@23nikki1 young idiot fella, you need to wash both your eyes and brains out.
92. RobotMan (Posts: 140; Member since: 13 Apr 2012)
And you think that only China have child labour.
100. InspectorGadget80 (Posts: 6983; Member since: 26 Mar 2011)
And KIDS don't NEED A SMART phone.