Microsoft decides that being shown up by an 11-year old will get people to buy more Windows 8
0. phoneArena 20 Dec 2012, 15:36 posted on
Okay, we understand that kids are cute, and so marketing companies love to use them in advertisements. Everyone loved the little asian girl that Microsoft employed a while back, but this new ad campaign feels like it misses the mark because this time Microsoft has decided that being shown up by an 11-year old will get people to buy more Windows 8 devices...
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1. natesvlogs (Posts: 40; Member since: 15 May 2012)
doesn't Staple have a commercial saying that they'll teach people windows 8? This ad is terrible. Isn't Microsoft violating child labor laws?
7. androidCrap (Posts: 9; Member since: 22 Nov 2012)
This is just a finger tip child's play for you to think of violation. Making your child cry in a diaper commercial is even much harder.
77. Nadr1212 (Posts: 741; Member since: 22 Sep 2012)
If u watched the video, u'd notice a guy wearing a "Hard Rock" sweater, and guess what?
My dad works at Hard Rock!!!
24. joey_sfb (Posts: 1973; Member since: 29 Mar 2012)
Pobably need to work 8 to 12 hour shift. If it work might need to hire more children in every store.
76. Nadr1212 (Posts: 741; Member since: 22 Sep 2012)
"Everybody loved that Asian girl"= racism
26. Glim12808 (Posts: 391; Member since: 26 Oct 2011)
This ad is a dig on all those bloggers and writers (zdnet, cnet, etc.) who keep saying Windows 8 is complicated to learn. So the ad is really very good because it brings home the point that it's not, that it's actually child's play easy.
By the way, that's just an ad. They have actually not hired kids at the store in Portugal.
27. Glim12808 (Posts: 391; Member since: 26 Oct 2011)
And one more thing, Michael H missed the whole point of the ad. Maybe a kid could also teach him a thing or two.
28. MichaelHeller (Posts: 2614; Member since: 26 May 2011)
I fully understand the point of the ad, I just think it was done badly. If you want to put across the point that "it's so easy, a child could use it", that's one thing. But, a lot of people are already frustrated by how MS has hidden some default features of Windows 8, and rubbing that in by having a child teach them is a silly way to do it.
If you want that message, just show the kid using the product, and have the kid talking to the camera like that little asian girl did. You can show off the product, and how it works, and have a cute kid doing it, but this ad just feels a bit insulting. "Oh you don't understand this completely new interface we've built? Here's an 11-year old kid to make you feel like even more of an idiot."
32. KingKurogiii (Posts: 5483; Member since: 23 Oct 2011)
i agree with you, all it really is is a slap in the face because the reality of it is that a kid is not going to walk up to you and teach you how to use W8. the only thing in this ad that would really hold up in reality is the people's confusion and hesitation towards W8.
42. Whodaboss (Posts: 173; Member since: 18 Nov 2011)
Sure, there are many ways MS could show how simple Windows 8 is to use. And yes, this is just one way to so. And yes, Windows 8 is simple and easy to use. I can't for the life of me see how so called tech people find this difficult. It makes me beg and puts into question everything they write or say. Yes, tech writers should feel insulted. And they also should feel ashamed for deceiving or suggesting to the public W8 is difficult to use. Maybe this is why some feel insulted? I wonder?
49. KingKurogiii (Posts: 5483; Member since: 23 Oct 2011)
do you use Windows as extensively as tech writers? because until you are then you won't understand just how much more for them that there is to learn. i'm sure anyone can get the basics down real simple but to master it and to use it as efficiently as previous versions of Windows is a different story, Windows as a productivity tool has been changed so radically that there's quite a few of us that just don't find it worth it.
72. DetroitTech (Posts: 55; Member since: 02 Nov 2011)
Exactly. All I saw this kid do in the video was swipe the screen from left to right and draw a couple circles... So now he's a "Windows Expert"...Hey kid can you show me how to open the registry or where is the start button? Oh there isn't one? There was before, before you were born!!! Hey kid how can I keep the Desktop view locked in? Hey kid how can I get rid of the tiles altogether? Hey kid how can I get to the control panel and create some .mmc's. Oh so you're telling me EVERYTHING I need from now on in Windows 8 I just need to swipe and it'll just happen. Just swipe everyone. Just swipe. Yeah I get it everything you did before in Windows 7 you can do in 8 just differently. There was no need to change it. Windows is windows. Keep that swiping tile shit in RT if you want. IMHO. I know everyone does not agree.
Stupid commercial. Is M$ trying to say Windows 8 is now like an iPad? Because I already have an iPad and don't need another one... I want DESKTOP. If I wanted another iPad I'd buy and iPad mini.
97. Whodaboss (Posts: 173; Member since: 18 Nov 2011)
In a word yes! I use Windows everyday, 8+ hours a day! Do, I know everything about Windows? No. Am I capable of learning something I don't know, yes! I don't see Windows being changed "raically" at all. They change the start screen to show live icons versus static icons. Wow! That didn't blow my mind away. If you have a touch screen you swipe left or right or top corners to get certain menus (or use your mouse) nothing difficult there either. If you want to make it more than it is, go ahead. It's your world live in it. It's not difficult at all to me. Matter of fact it's pretty darn simple.
58. MichaelHeller (Posts: 2614; Member since: 26 May 2011)
I don't think it's that tech writers find it difficult to use. I think it's that we have families and friends who aren't as tech savvy who have problems. It's not always apparent in WP8 how useful right-clicking is, especially inside a Modern UI app. If you didn't know to go into the settings (or even how to bring up the side menu), you'd never know how to reboot your machine without using your hardware power button every time. I once watched a couple guys in Best Buy trying to figure out for about 10 minutes how to get to the desktop mode in Windows 8, and couldn't figure it out until I told them.
Windows 8 isn't necessarily difficult to use, but it's a very different layout. The layout may be much easier to understand on a touchscreen device, but for those using it on a non-touchscreen device, it can be harder to figure out stuff.
62. MichaelHeller (Posts: 2614; Member since: 26 May 2011)
obviously didn't mean to reference Windows Phone in there. just so used to typing that.
83. rav405 (Posts: 42; Member since: 14 Dec 2010)
I for one didnt find Win 8 hard to use....i got used to the layout in abt 5-10mins...I picked it up quiet quickly.....and i use the good old desktop not even a laptop....
98. Whodaboss (Posts: 173; Member since: 18 Nov 2011)
Thank you Michael. And I do agree with your points. All I'm trying to say it's not necessarily that difficult as well. It's just a different way of doing things. Once you show someone how to maneuver around they get it pretty quickly. Granted, not everyone will have someone to show them specifically how to work around at first, but that's still not a reason to pan this new iteration of Windows. It's like the old adage - don't throw the baby out with the bath water. IMO it's a great new OS with a short learning curve.
50. lolol (Posts: 64; Member since: 14 Nov 2012)
Anyway MichealHeller its a real shame that you dont know the picture password feature and the actually dumb lines you've written about it in the article, I suggest you correct it.. I thought you guys do research before writing these things :/
61. MichaelHeller (Posts: 2614; Member since: 26 May 2011)
Yeah, I fixed that. I should have looked into that before posting. I should have known better than to seem anything less than omnipotent, because obviously nobody is going to be kind about it.
68. lolol (Posts: 64; Member since: 14 Nov 2012)
Glad you did :P even i was a bit angry at that.. Hope you wont make such mistakes again :)
90. rusticguy (Posts: 2811; Member since: 11 Aug 2012)
Allow them some time ... they are just trying to perfect "The Art Of Insulting And Making Billions" from Apple. Apple keeps insulting without anyone ever complaining that Apple insults (people buy samsung because they think it is apple device is one such insult being fought out in courts) :)
78. arsenaljimenez (Posts: 137; Member since: 03 May 2012)
I liked it. I don't see it as a slap across the face because they asked the customers if they wanted a demonstration. I'm sure they weren't having trouble with it, but a demonstration is always welcome. It's not like they just sent the boy out to humiliate the customers, they sent him after asking them, sending a boy is just a way to show its so easy a kid can do it.
86. -box- (Posts: 3566; Member since: 04 Jan 2012)
I think the subtext of the ad isn't so much "so easy a child could do it; if you can't figure it out you're lame", but rather, "this is a new approach and you may have to give it a fresh mindset, like how a child is seeing the world for the first time", and then seeing how intuitive it is. If/when the user doesn't rely on prior experience and opens up to the new interface and experience, they will probably find it much more satisfactory. This is a operating system designed to be USED, quickly and effortlessly, without crazy tweaking or modification. The typical user (over 90% of the installed base) won't need to access the desktop, or the files, or the registry, as long as they are using the OS as it was designed, not trying to cram it into their prior expectations and experiences from prior OSes.
As a hardcore user and professional Microsoft-certified system builder, I find the new system exciting and a great relief, if only because I know it'll be a lot harder for my customers to mess up the computer just by USING IT. So while 7 is my favorite computer OS thus far, 8 is a close second. Even better when it's on touchscreen.
44. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)
simple initutive easy and restrictead™®©
73. DetroitTech (Posts: 55; Member since: 02 Nov 2011)
You're thinking of RT. Good old Windows is still in there it's just buried beneath all the fluffy visual touchy swipey tiles. Microsoft is basically serving dessert before dinner in Windows 8.
54. Droid_X_Doug (Posts: 5282; Member since: 22 Dec 2010)
"Isn't Microsoft violating child labor laws?"
Doubtful. Kids (even younger than 11) are used in ads all the time. The ad agency dotted the I's and crossed the T's.
Net-net, the ad strikes me as short-sighted. As the article notes, people don't like being shown up as being dumb. And that is what the ad is doing.
2. Aaron_R96 (Posts: 198; Member since: 22 Jan 2012)
He uses my Ultrabook in the advert! Good old Microsoft! I think this ad might actually work, not just due to adults wanting to avoid being 'dumber' than an 11 year old but also shows that kids can use windows 8 and its designed for all ages..
6. Zero0 (Posts: 561; Member since: 05 Jul 2012)
That kids can use Windows 8 is not impressive.
This generation was born into a world full of technology, and understand how to use it really well.
Not to mention that kids are much better at adapting to things mentally. As people get older, they get more set in their ways and don't want to change the way things are done. I'm still young, and I'm not crazy about Windows 8's new interface. Works alright on a phone or a tablet, but not a desktop.
36. osorto40 (Posts: 13; Member since: 11 Nov 2012)
You also have a desktop. All these people that are complaining about it have never even used it. I show it to customers and explain the benefits all of them actually like it better they just need to know the benefits that it will bring from the cons.
52. Zero0 (Posts: 561; Member since: 05 Jul 2012)
I used it and it's a bit "meh." Looks pretty, is faster and more secure, works okay once you get your bearings, but I'm still better on the good old desktop and have no reason to leave it.
Also not crazy about how they've locked it down even further. Windows 8 Modern UI (whatever they call it) apps have to be approved by Microsoft. And Microsoft's software tools no longer allow regular desktop apps to be built in the free version. Not good for the aspiring developer.
41. lolol (Posts: 64; Member since: 14 Nov 2012)
yeah you are right, my sister is 7 and she uses windows 7 really well, she even uses my windows phone.. Windows 8 will be a piece of cake for her once someone teach her or i guess she might figure out on her own.. Yeah kids of this generation really get the grip of using this tech stuff
3. buggerrer (Posts: 282; Member since: 21 Sep 2011)
lol .. smart .. its making fun of apple ads " Apple Genius "
4. Gawain (Posts: 304; Member since: 15 Apr 2010)
The circles you see people drawing is one way to unlock the computer. It's an evolution of pattern-unlock. You choose the image, and the pattern you want to draw to unlock the computer. it doesn't have to be circles either.
5. rsiders (Posts: 200; Member since: 17 Nov 2011)
I think they missed the point there.lol Pay attention guys.
37. Droiddoes (unregistered)
Yup. Thirty seconds on Google would have told the "journalist" that. Instead he chose to not look into it and act as if it's some giant mystery LOL
8. lyndon420 (Posts: 1641; Member since: 11 Jul 2012)
Grown-ups and free thinking people use Android. But hey...now I know what to get my 4 year old grand kid. He'll need to get a job first before I slap a sim card in it though.
9. MichaelHeller (Posts: 2614; Member since: 26 May 2011)
Actually, by definition "free thinking people" have a choice to use whatever OS they want to.
12. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)
thank you, if your free thinking you will use whatever you want regardless of what others think and say
55. lyndon420 (Posts: 1641; Member since: 11 Jul 2012)
Lol...yeah...I was expecting a correction on that after I posted it - too busy to edit it. Thanks Michael.
21. Bilpocalypse (Posts: 301; Member since: 13 Oct 2012)
I'm a grown-up... and a free thinker who uses windows 8 and WP8. People are going to choose whatever they feel best suits them.
33. KingKurogiii (Posts: 5483; Member since: 23 Oct 2011)
no, grown-ups use Windows or Mac OS. why? because one or the other is a required productivity tool. remember we're talking about W8, not WP8.
88. -box- (Posts: 3566; Member since: 04 Jan 2012)
@Androidiscantspellboss: I tried Android. It was interesting for a little while, then I got bored and frustrated with it, as well as stressed/worried that anything I did to it might mess it up, or that the new app I got would suck up my battery and cause infinite reboots or bricking; in short, I didn't trust it, and it wasn't reliable. Yes, it is open source, and yes, it is almost infinitely customizable, but I used Symbian before it, and while it didn't have the app support and rock-star hardware of the Androids (though better cameras, even today), Symbian did it BETTER. A little lag here and there, sure, but out of a single core sub-GHz processor, that was expected. No apps caused the phone to freeze, restart, or relaunch the OS. It can still do more stuff than Android, with superior task and battery management. I hope Android can someday get to that level, but I'm honestly burned out for it: you many new versions, new phones and new guts, but no sweeping improvement of the brand or breed, even with JB.
That said, I also discovered that Symbian, while excellent and stunningly capable, wasn't what I was wanting from a smartphone, so I tried Windows Phone, and I haven't looked back since. Intuitive, reliable, smooth, fun, and, surprisingly, PLEASANT to use, something I hadn't realized I was missing from my phone usage before. Before the phone was a tool and a multimedia device. Now, with WP, its a useful fun asset I wouldn't want to be without. I hope that google can start introducing THAT into its OS sooner rather than later
10. downphoenix (Posts: 2232; Member since: 19 Jun 2010)
Anyone with Windows 8 and also plays games on Steam should consider the free app Steam Launcher. It allows you to make nice live tiles for all of your steam games, it works quite nicely and looks beautiful on the start screen :)
11. pongkie (Posts: 492; Member since: 20 Aug 2011)
they should put seniors to demonstrate. It is more embarrassing is to be schooled by your grandpa about computers.
13. lubba (Posts: 1310; Member since: 17 Jan 2011)
Its ok to feel ashamed. There are those that are better than you, even if he's an 11 year old. Heck my 13 year old son plays drums better than I do!
@pongkie don't underestimate your grandpa. He has more wisdom than you do. Heck I have to teach my 13 year old how to set up w8! And he loves it, including my 17 year old daughter. She's bugging me for a surface!
45. pongkie (Posts: 492; Member since: 20 Aug 2011)
I'm not... I'm just saying my grandpa is not that tech savvy because he likes the things better he had when he was growing up like good old books, radios, TV's. He preferred real books over an ipad. he prefer talking on a phone than on Skype.
15. lubba (Posts: 1310; Member since: 17 Jan 2011)
...and this commercial is just to show that w8 is easy to use nothing more.
16. RORYREVOLUTION (Posts: 2870; Member since: 12 Jan 2010)
Windows 8 on the PC is terrible. I have had nothing but problems with it. From random "Oops your PC ran into a problem and needs to restart" multiple times a day and mind you when this happens, for some reason my internet has been disabled when it starts up again. I have to uninstall my internet software and unhook my wireless adapter and then reinstall it. It happens a lot if it goes into sleep mode, for some reason it crashes.
22. androidisbaws (banned) (Posts: 74; Member since: 17 Dec 2012)
Time for an android powered pc huh?
23. Bilpocalypse (Posts: 301; Member since: 13 Oct 2012)
Amusing... considering that I've had zero issues with my desktop running Win 8. Perhaps its your PC, not the OS.
31. RORYREVOLUTION (Posts: 2870; Member since: 12 Jan 2010)
Yes because a brand spanking new PC that was installed with Windows 8, yes it's the PC that keeps crashing, not Windows...oh wait no you're right, because a brand new OS that has several growning pains and multiple articles all over the internet about "Windows 8 crashing" must ALL be the PC's fault, not the OS.
39. osorto40 (Posts: 13; Member since: 11 Nov 2012)
Every product goes trough this when launching look at android or even the iphone no suprise here if your pc really is brand new take to where you purchased it and get a new one no problem.
43. lolol (Posts: 64; Member since: 14 Nov 2012)
oh c'mon it just got released , they will fix it..
51. RORYREVOLUTION (Posts: 2870; Member since: 12 Jan 2010)
thats very easy for you to say pal. Try spending 1000 dollars on a gaming beast of a computer and having it ship with a crappy OS that has tons of problems and tell yourself "oh come on, it just got released, they will fix it!".
56. lolol (Posts: 64; Member since: 14 Nov 2012)
Oh if its a gaming PC , feel sorry for you :(
65. RORYREVOLUTION (Posts: 2870; Member since: 12 Jan 2010)
not all is lost, when it actually works, it works AMAZING. I can pay Skyrim, Far Cry 3, Borderlands 2, etc on the highest settings at 60 fps and that makes happy. Windows 8 just has a lot of growing pains and needs some serious work on.
69. lolol (Posts: 64; Member since: 14 Nov 2012)
Hope they will fix the issues through updates really soon :) Glad to hear that W8 works amazing when it actually works :D im also hoping to buy a Gaming beast, but not anytime soon.. Btw can i know the graphic card that you use?
91. rusticguy (Posts: 2811; Member since: 11 Aug 2012)
Well "Ooops .. " part is a feature of any Windows version. It's a built in feature that allows you to work less ... M$ cares about even fatigue from continuous use you see so every now and then wants users to take a break ... i have been seeing this Oops variants since windows 3.1 days :D