Microsoft and German carriers want to increase the presence of Windows Phone in some stores
According to a tipster for WMPoweruser, Microsoft and carriers in Germany will be adding Windows Phone "stores within stores" at retail locations where Windows Phone handsets are already the top seller. The stores will have a dedicated Windows Phone wall with posters and other supporting media that makes it easier to sell the platform to customers. While only 4 to 5 stores for each German carrier will get the store within a store concept, these locations will also get added benefits such as being first to receive shipments of newly launched Windows Phone devices. The idea is to make these stores a reliable place where customers seeking Windows Phone models can shop at, similar to how those wanting iOS devices flock to the Apple Store. And for Microsoft, it means opening Windows Phone centric retail locations without having to spend money on building them.
The Windows Phone store inside a store will feature posters and other guides to make it easier for buyers
The stores will be opening in July at locations where Windows Phone is a top seller and the sales staff is motivated to sell the platform. Another tip received by the site says that Microsoft’s Depth Partner Support program, in charge of getting high profile apps launched inside Windows Phone Marketplace, will help get some new high quality apps launched on the German Marketplace in the week ending next Saturday, June 23rd. The word is that some of these apps will be available globally with Microsoft announcing them on June 20th.