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Microsoft again borrows Siri for comparison ad matching the Dell XPS 10 with the Apple iPad

Posted: , by Alan F.

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Microsoft again borrows Siri for comparison ad matching the Dell XPS 10 with the Apple iPad
You might remember the two recent ads run by Microsoft that put up the ASUS VivoTab Smart against the Apple iPad. Similar to the first ad in the series, which used Siri's voice to narrate, this new commercial once again features a Siri-ous sounding voice over announcer who makes comments as the Apple iPad is compared to the Windows RT flavored Dell XPS 10.

Watch as the Dell XPS 10 does things that you can't do with the Apple iPad such as receive a microSD card, or zoom out to get an overview of what is on the screen. There is no multitasking on Apple's slate while you can do two things at once on the Dell tablet.

But the biggest draw for the Windows RT powered tablet is the price. The 32GB fourth-generation Apple iPad used in the ad is priced at $599 vs. the $399 for the 32GB Dell XPS 10. Of course, we should add that the price for the Dell slate is a sale price based on a limited time offer.



source: MicrosoftNews via WMPoweruser

31 Comments
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posted on 14 Jun 2013, 04:27 24

1. JamesW (Posts: 4; Member since: 13 Jun 2013)


Good marketing Windows....

posted on 14 Jun 2013, 05:05 14

3. AnTuTu (Posts: 968; Member since: 14 Oct 2012)


Ouch Ouch hahaha made my day MS

Well done

posted on 14 Jun 2013, 04:38 19

2. twens (Posts: 699; Member since: 25 Feb 2012)


absolutely fantastic ad.....thumbs up for microsoft

posted on 14 Jun 2013, 05:37 15

4. krimHD (Posts: 106; Member since: 23 May 2012)


hahahaha, just when we thought MS has stopped they lunch another ad..nice one MS, i just can't stop laughing. oh! that's not cool :P

posted on 14 Jun 2013, 05:47 14

5. rantao333 (Posts: 276; Member since: 21 May 2013)


after watching this, i conclude that

Windows tablet > ipad > any android tabs

posted on 14 Jun 2013, 09:19 6

11. sprockkets (Posts: 1358; Member since: 16 Jan 2012)


Sure, if you like crappy 1368x768 resolutions.

posted on 14 Jun 2013, 11:58 1

14. ZeroCide (Posts: 700; Member since: 09 Jan 2013)


Its all about the resolution with some people. They don't like to do real things with thier tablet.

posted on 14 Jun 2013, 13:11

17. sprockkets (Posts: 1358; Member since: 16 Jan 2012)


What "real" things can't I do with my Nexus tablet?

Nobody who parrots the line "Oh oh! but you get all the old windows apps to work with it" has any real app that I'll be missing on any tablet.

posted on 14 Jun 2013, 15:51

20. user996 (Posts: 193; Member since: 25 Feb 2013)


install legacy apps on android. can you do it?

posted on 15 Jun 2013, 08:59

28. sprockkets (Posts: 1358; Member since: 16 Jan 2012)


No, and I don't need to either! Perhaps the only app I would install is a video encoding app, and I'm not going to fry my tablet with something like that anyhow.

posted on 14 Jun 2013, 22:11

24. JojoGo101 (Posts: 211; Member since: 17 Dec 2012)


Resolution = PPI. Ever saw a tablet with 150 PPI? Ouch.

posted on 14 Jun 2013, 14:29

19. arsenaljimenez (Posts: 141; Member since: 03 May 2012)


And when are you really gonna need super high resolution?
most videos on youtube or even Netflix wouldn't take advantage of it either way
so why bitch about it?

posted on 15 Jun 2013, 09:00

29. sprockkets (Posts: 1358; Member since: 16 Jan 2012)


They do, and so does my collection of videos.

posted on 14 Jun 2013, 06:50 2

6. feres13 (Posts: 306; Member since: 23 Dec 2011)


MS failed to mention how much available storage there is in this tablet, and 1366x768 and 155 ppi?? Yeah i think i'll get this tablet if i was living in 2010.

posted on 14 Jun 2013, 07:06 4

7. enterthemax (Posts: 8; Member since: 04 Sep 2012)


1366x768 il the one of most mid range PCs in the market, 15.6' included. And it's not that bad...this run for the hi-res is meaningless!!

posted on 14 Jun 2013, 07:22 2

8. feres13 (Posts: 306; Member since: 23 Dec 2011)


It is and i can notice a difference between a 720p and a 1080p smartphone, between a the 2nd and the 3rd gen ipad display, between a 1440x900 and a 2880x1800 laptop and between a 1080p monitor and a 2560x1440 monitor. So for me a resolution this low is a step backwards and i don't want to live in the past.

posted on 14 Jun 2013, 08:15 2

9. bon24x7 (Posts: 205; Member since: 30 Aug 2012)


does the iPad run millions of legacy software and applications?

yeah I thought so too..

posted on 14 Jun 2013, 08:56 2

10. feres13 (Posts: 306; Member since: 23 Dec 2011)


The XPS 10 runs on Windows RT

posted on 14 Jun 2013, 15:53

21. user996 (Posts: 193; Member since: 25 Feb 2013)


and you can install x86 legacy apps on RT

posted on 14 Jun 2013, 16:37 2

22. feres13 (Posts: 306; Member since: 23 Dec 2011)


no you can't, you're stuck with the poor selection of apps fro the Windows Store, and Office

posted on 14 Jun 2013, 09:20 3

12. sprockkets (Posts: 1358; Member since: 16 Jan 2012)


No, and that's a good thing.

Running apps made for a desktop on a small tablet without a mouse and keyboard is useless.

posted on 14 Jun 2013, 12:00 1

15. ZeroCide (Posts: 700; Member since: 09 Jan 2013)


Not really of the OS is built correctly to handle the sotware without real mouse and keyboard. Windows IS!

posted on 14 Jun 2013, 12:07 1

16. feres13 (Posts: 306; Member since: 23 Dec 2011)


Why do you think that some Windows 8 Pro tablets have a stylus? To act like a mouse in the desktop, because oltherwise it's really hard. Why do you think that Windows Tablet PCs before the iPad failed despite having full Windows? And right now the Metro experience is really lacking, there isn't even a Facebook app, or Flipboard or Feedly...

posted on 14 Jun 2013, 13:13

18. sprockkets (Posts: 1358; Member since: 16 Jan 2012)


What, you mean throw you back to the desktop so you can use desktop apps?

I've used those tablet's before. They work with the right stylus emulating a mousy but is clumsy as hell.

posted on 15 Jun 2013, 06:51

25. enterthemax (Posts: 8; Member since: 04 Sep 2012)


I'm not blind, i am able to see the difference between monitor resolutions, but i was asking: does it matter? Unless i use a tablet at 2 inches from my eyes, the difference is inconsistent (read: marketing), and so it is for most people.

P.S. can you really notice the difference between 1080p and 720p in a phone? what are you, superman (human eye can notice at most 320/350 ppi). The power of marketing part 2

posted on 15 Jun 2013, 07:57

26. feres13 (Posts: 306; Member since: 23 Dec 2011)


it's not like jumping from qHD to 720p, but side by side you know which phone looks MUCH better (Or maybe that's because the 720p S3 is pentile)

posted on 15 Jun 2013, 08:58

27. sprockkets (Posts: 1358; Member since: 16 Jan 2012)


Yes, it does. Text is much smoother and everything is much cleaner.

posted on 16 Jun 2013, 08:02

30. JojoGo101 (Posts: 211; Member since: 17 Dec 2012)


Minor difference but sharpness in text especially can be noticed.

posted on 14 Jun 2013, 17:25

23. Googler (Posts: 813; Member since: 10 Jun 2013)


They did make it clear you can expand the memory though.

Neither tablet has stellar ppi for the first iteration. I'd bet both have good resolution on the next though.

posted on 14 Jun 2013, 10:59

13. freebee269 (Posts: 528; Member since: 10 Aug 2012)


the part where they tried to pinch zoom the ipad and siri kept saying ouch made me laugh.

posted on 16 Jun 2013, 08:09

31. JojoGo101 (Posts: 211; Member since: 17 Dec 2012)


Windows RT tablets made a large growth, 0% - 7%, but the resolution of these tablets are poor, it's better pay a little more for a Nexus 10 or iPad. Yes, Google has really made sure optimizations for tablets be pushed to apps, especially Google Apps and popular apps. (Cough Cough, not Facebook.)

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