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Microsoft Surface will face a tough battle against the iPad, comic suggests

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Microsoft Surface will face a tough battle against the iPad, comic suggests
So, the not-so-mysterious-anymore Microsoft Surface tablet is now official. Available in both Intel and ARM flavors, this Windows 8 slate is what the tech giant will use in effort to grab a bite of that lucrative tablet market.

And as it usually happens after such a major product announcement, some people are going to drool over its specs sheet or start projecting how successful (or not) the device will be on the market, while others are simply going to stand aside and make fun of it.

This bit of news is all about the latter scenario. We just came across this comic that does not deviate much from reality (sans the anthropomorphised tablets, of course), yet still manages to be quite amusing.

Many companies tried to dethrone the iPad with alternatives of their own, yet to little success. Or has the time come for agent Smith to finally emerge victorious?

Let us know what you think by dropping a comment below. Does the Microsoft Surface stand a chance against the iPad, or will Apple's tablet remain the most popular around?


Microsoft Surface will face a tough battle against the iPad, comic suggests

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posted on 19 Jun 2012, 02:40 6

1. AppleConspiracy (Posts: 629; Member since: 18 Oct 2011)


iPad will remain the only tablet in the world. Because it's the world it created - the world of "having iPad", not "having tablet for something useful" or "having handheld computer" or "having Windows tablet" etc.

posted on 19 Jun 2012, 03:08 1

5. Ubi2447 (Posts: 131; Member since: 14 Feb 2012)


I'm not sure I understand this statement. Are you saying that the only reason to own an iPad is because its an iPad? Not because it's a tablet or useful but because it's says iPad on it? If that's what's being said then this is one of the most unsupported bit of fanboy reasoning I have heard.

I'm no Apple hater (nor do I praise them) but if you are going to make a supporting statement about something and speak in absolutes, then you had better use facts or something relative to back them up.

The tech world is based solely on progression and one-upping the previous categorical iteration, and saying that the iPad will remain the top tablet always is an unrealistic notion.

posted on 19 Jun 2012, 03:16 1

7. AppleConspiracy (Posts: 629; Member since: 18 Oct 2011)


Almost everyone agree that iPad is the synonym for tablet, despite all the efforts of competition. It's not just by sales margin, but also in the cultural signification.

So, there is a reason for that beyond merely technical specificationa nd utilitarian view of the tablet. If I recall, no one actually believed tablet will succeed on market when Apple introduced it. Even Microsoft stated that tablets are just temporary fashion trend that has no future and won't develop it.

Now they turned their story all the way round. Because of what? Because of Apple. The power to destroy the long-ruled PC paradigm and make a new one - as Apple call it post PC paradigm - cannot be made without something mentally and semiotically immportant. And that's not something we can measure with instrument or reduce to pure statistical and technological facts.

posted on 19 Jun 2012, 03:27 1

10. Ubi2447 (Posts: 131; Member since: 14 Feb 2012)


But that doesn't mean that it will always stay at the top. for the longest time, at the early days of Android, Motorola was the king. High build quality, the lot, then more people started showing up to the game and they have dropped back a noticeable amount. They are still great little handsets, but fastforward to 2012, with Samsung and HTC's latest handsets, they are currently taking a big portion of Android based sales. Saying that something will always stay on the top because it invented it's category is senseless. There will always be someone coming a long to do what the previous guy did but better.
Do I think the iPad is the top of the tablet range? Yes I do. If i had the extra cash I might buy the new one. I am certainly considering the rumored 7" that has been popping up. But I refuse to agree to the notion that it will stay at the top of it's game just because it was the first and it's now, currently, the top. With that reasoning we would still be flying around in the Wright Brother's planes.

posted on 19 Jun 2012, 04:37

19. AppleConspiracy (Posts: 629; Member since: 18 Oct 2011)


I'm not saying Apple will stay on top forever. However they will probably invent some other market segment in which they will be first again, almost without competition.

They did it with iPod, for instance. MP3 player is now obsolete concept, and Apple made it oboslete becuse they changed the game again and introduced iPhone. The fact that iPod was technologically surpased by competition is not stopping Apple.

So is with the iPad. It's again new arena for competition, and when competition surpasses it, Apple will go on another territory. It's their way of doing things.

Although that was under Steve Jobs - I don't know what will happen now under new management. If they stick with trying to disable competition in the same frame, they will fail.

posted on 19 Jun 2012, 06:10 1

22. WWThinker (Posts: 31; Member since: 10 Feb 2012)


Don't equate your tunnel vision or view to "almost everyone". Or, give us your definition of "tablet". The concept of a notebook PC form-factor with detachable keyboard was demonstrated long time ago. Surface does not deviate from that concept.

Just because your knowledge are limited, 'black' does not equate to 'white'.

posted on 19 Jun 2012, 06:42 1

24. AppleConspiracy (Posts: 629; Member since: 18 Oct 2011)


When I say "almost everyone", I mean the main tendency that's so strong that speaking about exception is only speaking about deviation from the rule. The fact there are some people that don't think this way is irrelevant. This false politics of "relative" thinking is utterly inefficient and cannot explain one single social phenomenon.

posted on 19 Jun 2012, 03:56 1

13. haseebzahid (Posts: 1828; Member since: 22 Feb 2012)


look around Win tablet is made to compete againt Tablets and Laptops while ipad is not a compition againt Laptops so Win Tabs got biger market and more criticle features that Ipad didnt gave yet

posted on 19 Jun 2012, 07:08 1

27. remixfa (Posts: 13909; Member since: 19 Dec 2008)


yea, it helps, but people say "iphone" when they mean "smartphone" and android is still winning that battle by a large margin.

posted on 20 Jun 2012, 11:29

38. whothisperson (Posts: 102; Member since: 06 May 2012)


I know what you mean lol... I hate it when a notice says something along the lines of "No electronics i.e. mp3 player, tablets, cellphones, iphones, etc." iphone falls under CELLPHONE! It's not a category all by itself.

posted on 19 Jun 2012, 02:46 3

2. Droid_X_Doug (Posts: 5801; Member since: 22 Dec 2010)


MS's greatest challenge is price. Since they waffled on the pricing in the announcement, that says they really haven't finalized the price model. To Apple's credit, when the iPad was announced, you knew how much it was going to cost.

posted on 19 Jun 2012, 02:55 1

3. AppleConspiracy (Posts: 629; Member since: 18 Oct 2011)


... and this iPad prices never really mattered to anyone. So, think again about the real challenges (hint: it's not pricing).

posted on 19 Jun 2012, 03:43 1

11. HTCFreak (Posts: 150; Member since: 17 Jul 2010)


Last year's iPad: $399
Last year's samsung Galaxy Tab 10.1: $499
So the iPad doesn't cost THAT much actually.

posted on 19 Jun 2012, 04:05

15. AppleConspiracy (Posts: 629; Member since: 18 Oct 2011)


In my country iPad is much more expensive than others, except WIFI only version which is much cheaper. I hope you didn't make the wrong comparison.

Anyway, everyone has iPad.

posted on 19 Jun 2012, 12:14

33. jmoita2 (Posts: 930; Member since: 23 Dec 2011)


Which country is that?

posted on 19 Jun 2012, 12:25

34. bayusuputra (Posts: 941; Member since: 12 Feb 2012)


i don't own iPad, and certainly will not want to own one.. and i have not been a fan of iPad since it was introduced.. i really feel that it is just a half baked portable PC, or a blown-up iPod/iPhone..
I am waiting for a true tablet like this Surface..

your arguments and statements in this article are quite ridiculous actually.. you only see the big picture that iPad is synonymous with tablet and refuse to acknowledge the fact that there are growing number of people starting to realise that ipad is not the only tablet and that tablet itself was introduced even before the iPhone was made, and apple just changed the way it looks.. i still remember in 2006 my juniors in the school was forced to buy Fujitsu tablet PC, with touch screen, and that's already a tablet by definition, long before iPad was made (or even thought of).. so your complete ignorance of this number is like a science student that did not take into account air friction and gravity when calculating free fall speed.. it's just wrong and non-sense.. it's like you choose to ignore and be completely blinded..

posted on 19 Jun 2012, 15:25 1

37. AppleConspiracy (Posts: 629; Member since: 18 Oct 2011)


I am very well aware that tablets exist on worlwide market already for a long time, to be precise from 2001 when Microsoft introduced its Tablet PC for touchscreen pen input, and since then this was generally a big failure although some specimens were available.

However, we can compare to the iPad in terms of proclaiming Apple uninventive only if we look at definition of tablet very narrowly, that is we think tablet is just a PC/notebook with touchscreen instead of keyboard. Wrong!

Apple iPad, that is tablet in this contemporary sense, doesn't emerge from this tradition. Instead, it is based on something entirely new, and Apple calls it "post-PC era" not without reason. It is conditioned on technological handheld paradigm of touch-based app-centric devices established by iPhone in 2007.

iPhone was too something entirely new in contrast to traditional smartphone, and introduced the new smartphone paradigm that we see today. So, Apple firstly creates new paradigms, so it's allways naive to think those things actually existed before. They existed only in terms of technology and known forms, but was never truly implemented as an interface toward the subject/consumer which can become a part of something much bigger than the device itself - a computing, world-connected platform, that can become virtually anything we desire. We just need to install app for that.

So, Apple is once again without competition in newly created segment. They couldn't create it before iPhone, for instance. Further more, they couldn't create iPhone before iPod, etc. Everything in Apple's evolution has its strategic timing and native causality by upgrading the world when the world is ready.

If they introduced tablet before iPhone, no one would care, becuse everyone was still on desktop computing. Instead, they introduced it when we allready shifted to handheld app-based touchscreen computing. And when they introduced iPad, no one really took it seriously. However, soon they saw what happened - the world WAS ready after all and now iPad is selling like hot cakes, and once again iProduct becomes symbol and culturological synonym for tablet.

It's not going to last forever of course. Just like with iPod and iPhone, competition will surpass it, however not in this key timeframe in which Apple still dominates. The fact is, the world need to be accomodated to non-iPad, and that takes time. You must strip off the religion from people, to become aware of other truths, and that's allways the hard part.

When they do, Apple will probably again think of something else. Until then, everything I said stands.

The main problem with you is that you don't quite understand the true social and culturological mechanism, and that counts for understanding of Apple's politics and influence and as well my point here with this sort of rhetoric and reasoning.

posted on 19 Jun 2012, 02:57

4. Ubi2447 (Posts: 131; Member since: 14 Feb 2012)


Ok first off......Is that really Matrix reference??....Really?
I haven't seen a Matrix reference in like 8 years.

The iPad is no doubt a great little tablet but this comic a bit exaggerated if you ask me.

posted on 19 Jun 2012, 03:11 6

6. Sniggly (Posts: 7052; Member since: 05 Dec 2009)


Apple's dominance is greatly exaggerated here. Joy of Tech seriously needs to lay off the fanboyism.

posted on 19 Jun 2012, 03:17 11

8. bobfreking55 (Posts: 866; Member since: 15 Jul 2011)


the comic is wrong. the Galaxy Note and Kindle Fire did not compete with the iPad.

let's do the count off again.

iPad = toy
Android = gadget
Windows = machine

posted on 19 Jun 2012, 07:16 1

28. Non_Sequitur (Posts: 1111; Member since: 16 Mar 2012)


Android tablets can be machines as long as they have a nice full-sized USB port. :3

posted on 19 Jun 2012, 10:27

32. danieru.05 (Posts: 7; Member since: 24 Feb 2012)


ipad, android tablets, and windows tablet can be classified as a toy, gadget or a machine..it Depends on how the user uses this tablets for their use...^_^..

posted on 19 Jun 2012, 12:28

35. bayusuputra (Posts: 941; Member since: 12 Feb 2012)


haha! true.. but remember, android and windows tablet can be a toy too.. it depends on how you use it.. but i agree that iPad can't be a gadget or a machine..

posted on 19 Jun 2012, 03:25 6

9. fsnas (Posts: 94; Member since: 18 Jun 2012)


I think Apple's time is getting to an end.
There is no more creativity in their products, they are out of ideas!
i was thinking of buying the Toshiba excite tablet but now I’ll wait, because I’m definitely buying Microsoft surface!!!

posted on 19 Jun 2012, 06:15 1

23. WWThinker (Posts: 31; Member since: 10 Feb 2012)


Agreed. Every empire has its end. Microsoft was once upon a time an invincible empire (or a evil one). Apple will follow the same path, at time. I hope the analysts (especially the greedy sharks from Wall Street) and end-users develop some sense and apply some logics to these kind of computing devices.

posted on 19 Jun 2012, 12:32

36. bayusuputra (Posts: 941; Member since: 12 Feb 2012)


I think apple can be where they are now largely because of the backing from WS.. if they are actually tech people and see that iPad/iPhone is inferior to other smartphones/tablets, their shares won't be soaring like now and ceratinly the consumers would start realising the same thing too.. and if that actually happened, apple would have been gone a couple years ago..

but i still like their Mac lineups..

posted on 19 Jun 2012, 03:44

12. pongkie (Posts: 502; Member since: 20 Aug 2011)


apple has after sales service. MS haven't said anything about support so i might stick with other pc companies like dell, asus or samsung

posted on 19 Jun 2012, 05:44 1

20. microsoftnokiawin (Posts: 968; Member since: 30 Mar 2012)


what about Nokia they're known to have the best product support

posted on 19 Jun 2012, 06:47

25. pongkie (Posts: 502; Member since: 20 Aug 2011)


they don't have a tablet unfortunately

posted on 19 Jun 2012, 04:03 2

14. CX3NT3_713 (Posts: 1909; Member since: 18 Apr 2011)


Well people want the "iPad" cause its the trend? Not because it does anything productive, but they want it, cause they can view and share the chit, out of their photos :-\...... Microsoft is aimed at businesses..

posted on 19 Jun 2012, 04:16

16. Raymond_htc (Posts: 430; Member since: 06 Apr 2012)


Well, all i know is that, those who only knows what an iPad is, and does not know what other tablets are, i called them ignorant fools.

posted on 19 Jun 2012, 04:21

17. Raymond_htc (Posts: 430; Member since: 06 Apr 2012)


That comic irks me.

posted on 19 Jun 2012, 04:23 1

18. Mitchel (Posts: 228; Member since: 25 May 2012)


Wow! Why the hell G-Note was on the comic art? It sells 7+ million on just 7 months.. it could probably surpassed the 10 million mark in just 1 year which is not pretty bad.

posted on 19 Jun 2012, 06:04

21. mercorp (Posts: 969; Member since: 28 Jan 2012)


The galaxy note is not a true tablet.
That comic made me wanted to puke.
Hope that the comic artist isnt a ifan.

posted on 19 Jun 2012, 07:04 1

26. remyrz (Posts: 190; Member since: 28 Oct 2010)


the problem is.. Android is competing with themself too... :/ and MS and APPLE.. while apple only worry about 2 (android and MS) and as same as MS only worried about (apple and android)... Android cannot only worry about apple and ms.. they also have to do something more diferent than their partners.. and thats harder.. thats why i dont see a android tablet close to pull down ipad in the near future

posted on 19 Jun 2012, 07:58 1

29. ilia1986 (unregistered)


Wow.. what an iFanboy comic. The HP TouchPad sold like hold buttercakes - and now it can run Android 4.0 - all for 99$!! The Note sold 10 million(!). Android tablets - most notably Transformer series - also have very impressive sales number. Ice cream Sandwich is the best mobile OS atm hands down. And the iPad is not the cool Neo who wishes to bring down evil Matrix Agents. In fact it's more along the lines of Dr. Doom - an egoistic evil maniac obsessed with world domination.

posted on 19 Jun 2012, 08:05

30. remixfa (Posts: 13909; Member since: 19 Dec 2008)


technically the HP didnt sell until it went on firesale for 100 bux and was announced to be easy to convert to android.. then yea, it sold out super quick. lol

posted on 19 Jun 2012, 10:22

31. danieru.05 (Posts: 7; Member since: 24 Feb 2012)


tablets are meant to be use as pc alternative when in a roadteup or something because it is very slim and very comfortable to use..but it can never replace for now the computers.. most of the tablets are dependent to conputers and others can upgrade themselves by using wifi..but internet access is made by co
puters..in short computer is the mother of tablet pcs today..^_^..

posted on 20 Jun 2012, 11:45

39. whothisperson (Posts: 102; Member since: 06 May 2012)


Most consumers are not techies, they want something that is easy and simple to use so they choose iPads. That results in a very limited amount of consumers that really understand technology and wish to do more than what the iPad offers and opt for android tablets. If i were to purchase a tablet for my parents I would not be getting them an android tablet simply because they are not tech savvy and iPad is very straight forward and easy to use.

Some people might debate that Linux is better than Windows but majority of people use Windows. Why? Again its easier to use and simple for the average user.

I'm not saying android os is hard to use but there are many people that can and could careless what else android can do and just want to play with their little angry birds.

posted on 21 Jun 2012, 06:08

40. WWThinker (Posts: 31; Member since: 10 Feb 2012)


I disagree at your assertion that Android tablet is not good for "parents". I believe that Android tablet is better than iPad because 16:9 form-factor is more suitable than the 4:3 form-factor for video and movie watching. Most high-definition video are in 16:9 or wider format, right? For home-made video, the 16:9 or 16:10 format is better because Apps can make use of the unused screen area to display text, or even advertisements!

posted on 22 Jun 2012, 13:52

42. whothisperson (Posts: 102; Member since: 06 May 2012)


I didn't say parents in general, I said MY parents. They are not tech savvy or have the need to do much with a tablet so it would be like a toy for them. For example, they don't NEED the convenience of transfering files via USB drive to the tablet where as someone who is on business needs to upload a file on their tablet from their USB drive would choose an Android tablet.

In my opinion and for my needs, Yes I agree, Android is the better tablet of the two. But I disagree with the only thing you have to offer to make your case about Android tablets being better than iPad is the screen aspect ratio... ?...

posted on 21 Jun 2012, 06:11

41. WWThinker (Posts: 31; Member since: 10 Feb 2012)


Also, I can buy many good 7" Android tablets with IPS screen at US$200 or less. They may be not of 1st-tier brand name. But, my parents' hands may not be steady and subject the tablet to high risk of being dropped or whatever. At US$200 or less, it is much less painful to buy another replacement should the tablet falling into pieces :)

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