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Microsoft: Bing is ready to make money

Posted: , by Maxwell R.

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Microsoft: Bing is ready to make money
One source of criticism against Microsoft has been Bing. The internet search engine has been a money loser for years, mostly because Microsoft has been building up a massive datacenter infrastructure behind it.

Last year, Bing and associated online services cost Microsoft about $1.5 billion. Even for a company the size of Microsoft that is not chump-change. However, those losses were not due to lack of revenue, but a massive, 6 year development and investment cycle.

Microsoft Chief Financial Officer, Dave O’Hara, stated in a analyst meeting that Microsoft’s large-scale build out of infrastructure and algorithm development for Bing is complete. Going forward, improvements will be “incremental” since Microsoft believes it now has full capacity to operate Bing.

With that shift in expenses, that means Bing is in a position to start returning on that investment and make Microsoft from money. Since Bing has been integrated into more services and devices, Microsoft may see this strategy play out well. Bing is not simply a search engine, it is fully integrated with Windows 8.1, Windows 8.1 RT and Windows Phone.

Mr. O’Hara also said that Cortana, Microsoft’s personal digital assistant technology for Windows Phone, will be making a debut with the update to Windows Phone 8.1 next year. Just when you thought Microsoft might be setting cruise control on things, it looks like they are about to stomp on the accelerator hard.

source: Microsoft-News.com

44 Comments
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posted on 21 Dec 2013, 12:06 10

1. Reality_Check (Posts: 277; Member since: 15 Aug 2013)


Scroogled vs Microd*cked... I choose Scroogled :)

posted on 21 Dec 2013, 12:14 15

2. mr.techdude (Posts: 571; Member since: 19 Nov 2012)


Lol, can u imaginge someone saying "Bing it" instead of "Google it" NO I CAN'T!!!!!

posted on 21 Dec 2013, 12:32 5

3. ihavenoname (Posts: 1693; Member since: 18 Aug 2013)


Bing search results are 5 times more insecure than Googles (fact). = avast testers found 5 times more viruses from Bing results.

posted on 21 Dec 2013, 12:33 6

4. dorianb (Posts: 611; Member since: 24 Oct 2012)


I remember the days of Lycos, Alta Vista, Webcrawler, & Yahoo dominance. Never thought they'd go the way of the dinosaur, but "Bing It" can happen.

posted on 21 Dec 2013, 12:35 3

5. ihavenoname (Posts: 1693; Member since: 18 Aug 2013)


I doubt it... Google is so popular. And what those what you listed were "popular" when internet was new.

posted on 21 Dec 2013, 12:42 5

7. Penny (Posts: 1662; Member since: 04 Feb 2011)


Hmm, did not know this, but useful information. Thanks!

posted on 21 Dec 2013, 15:43 2

17. Password (banned) (Posts: 21; Member since: 17 Dec 2013)


So do i. And who on earth uses that "Bing" search....? I mean, to be honest everyone uses Google search, not this bla,bla,bla bing,ding,ging or whatever...

MS has spent billions on that Bing, and will spend billions more, and money will be spent down the drain. No matter what they do, or how much they push Bing, it still won't be like Google search. Just quit that, and start using Google.

posted on 21 Dec 2013, 17:07

25. desniper9 (Posts: 38; Member since: 30 Oct 2012)


Horrid graph but it's true
Search avast test bing on google

posted on 21 Dec 2013, 17:12 2

26. elitewolverine (Posts: 5192; Member since: 28 Oct 2013)


The test you proclaim was conducted over 18months, and the results were not as 'clear' as you might think.

The websites were not matched 1:1 therefore the conclusion is not very 'worth' in a 1:1 world.

posted on 22 Dec 2013, 06:24

38. deewinc (Posts: 357; Member since: 21 Feb 2013)


Thanks found it here;
http://blog.avast.com/2013/04/22/is-one-search-engine-safer-than-another/

posted on 21 Dec 2013, 12:40 8

6. Penny (Posts: 1662; Member since: 04 Feb 2011)


I know Bing has a bad stigma with many internet users, but it honestly has its merits. I used to use Google search exclusively and still use it for most things, but I do go to Bing for certain things now. It does a great job at compiling and visually displaying the information it thinks you're looking for. It is pretty smart in that regard.

You don't have to believe me either, try searching for two categories where I think it's better: Try searching for a product (I used the Sony NEX 7 as a test) and try searching for video (I used LeBron James as a test). I like what Bing displayed with both of these more.

posted on 21 Dec 2013, 13:25 4

8. utg001 (unregistered)


The only reason I am shifting from google to Microsoft, is the ads. Google has them all over its face.

posted on 21 Dec 2013, 15:02 2

12. nasznjoka (Posts: 412; Member since: 05 Oct 2012)


the same will happen when bing will start to gain traction. mark my words

posted on 21 Dec 2013, 15:35 7

14. ocilfa (Posts: 334; Member since: 03 Aug 2012)


There's this crazy new thing all the kid's are using these days, it's called "AdBlock". You should try it sometime.

posted on 21 Dec 2013, 16:49

21. elitewolverine (Posts: 5192; Member since: 28 Oct 2013)


Adblock, never works 100%, and the idea I have to download 3rd party tool or use the one integrated in my tablet, phone, pc...is amazing to me.

I used google for years, upon years. The last 2yrs has soured that relationship. I still have my gmail (youtube required me too). But everything is in outlook now.

posted on 22 Dec 2013, 01:13 4

33. nasznjoka (Posts: 412; Member since: 05 Oct 2012)


after all i have no problem with ads cause they pay for my services

posted on 21 Dec 2013, 13:39 2

9. LikeMyself (Posts: 449; Member since: 23 Sep 2013)


How do they make money? Means ads and circulating user data!
Basically u are being Microsoofed. Ergh! Bing it,Yuck!
Windows OS is awesome.No comments on WP!But Scroogling campaign is real BS!

posted on 21 Dec 2013, 14:55 2

10. dratomic (Posts: 483; Member since: 09 Oct 2013)


i searched bing for latest internet explorer download and the first like was referring to some non microsoft download site. bings algorythms are joke.

posted on 21 Dec 2013, 15:43 3

18. Penny (Posts: 1662; Member since: 04 Feb 2011)


You mean the first AD? Like Google displays related ADS before the official search results as well?

And what was that, the first actual result was a link to Microsoft's site with the Internet Explorer download link? You don't say!

I wish people even bothered to try it themselves before giving you a thumbs up.

P.S.: "Bing's algorithms are a joke." Fixed that joke-like grammar for you.

posted on 21 Dec 2013, 16:50

22. elitewolverine (Posts: 5192; Member since: 28 Oct 2013)


Really? Let me see those pictures? I can put pictures with a side-by-side can you. Probably not.

posted on 21 Dec 2013, 17:06

24. dratomic (Posts: 483; Member since: 09 Oct 2013)


sorry im a little bit tipsy. but that doesnt change the fact thst the firdt result was not microsofts own downliad page

posted on 21 Dec 2013, 17:14 2

27. elitewolverine (Posts: 5192; Member since: 28 Oct 2013)


yea it does, because everyone here can type "internet explorer" in bing and see the first 6 results are all MS websites. No ads (thanks bing)

Google presented me with 3 ads first, then 4 MS sites...

posted on 22 Dec 2013, 01:22 1

34. nasznjoka (Posts: 412; Member since: 05 Oct 2012)


searched for myself to prove.
on bing got 22,700,000 results
1. Download - Internet Explorer
windows.microsoft.com/en-US/internet-explorer/down​load-ie
2. latest internet explorer 10 free download
en.softonic.com/s/latest-internet-explorer-10
3. latest internet explorer 9 free download - Softonic
en.softonic.com/s/latest-internet-explorer-9
4. Download Internet Explorer 9 - Microsoft Windows
windows.microsoft.com/en-us/internet-explorer/ie-9​-worldwide-languages
AND ON THE RHS THERE'RE ADS BUT CALLED 'RELATED SEARCHES'
my search was 'latest internet explorer download' everybody can try

posted on 22 Dec 2013, 01:26 1

35. nasznjoka (Posts: 412; Member since: 05 Oct 2012)


the same on google
got About 91.000.000 results (0,46 seconds)
1.Download - Internet Explorer - Windows - Microsoft
windows.microsoft.com/en-us/internet-explorer/down​load-ie‎
2. Download Internet Explorer 10 - Microsoft Windows
windows.microsoft.com/en.../internet-explorer/ie-1​0-worldwide-languag...‎
3.Download Internet Explorer 9 - Microsoft Windows
windows.microsoft.com/en.../internet-explorer/ie-9​-worldwide-languages‎
4.Download Internet Explorer 8 from Official Microsoft Download Center
www.microsoft.com/en-us/download/internet-explorer-8-details.aspx‎
AND NO ADS AT ALL TRY IT
and all first four links are ms' while on bing only the first one was ms' other 2 were softenic's

posted on 22 Dec 2013, 13:11 1

41. dratomic (Posts: 483; Member since: 09 Oct 2013)


welllll thannnk you. yesterday i was drunk and couldnt prove it. (btw i drunk dialled my gf and broke up w/ her ;)) )
but you did it. thank you sir and kudoooos to you. some people are blind. i love windows (pc) but bing suxx bigtime.

posted on 22 Dec 2013, 14:20

42. nasznjoka (Posts: 412; Member since: 05 Oct 2012)


yeah big time. after all am a windows user on pc but not on mobile phones. and i have been hearing the same story about BING being poor in their algorithms so you gave me a wakeup call and i wanted to know if i dislike it for real or just mob psychology. found out i dislike it for real. Sorry bout your gf

posted on 22 Dec 2013, 17:56

43. desniper9 (Posts: 38; Member since: 30 Oct 2012)


The issue with bing's ads is that they are quite deceptive as there is only the word ads in a very small font with a faint line to the side. Google's is much more open as there is a clear yellow highlighting of the ads

posted on 23 Dec 2013, 00:20

44. dratomic (Posts: 483; Member since: 09 Oct 2013)


i would love to see an alternative to google. but bing is not there yet.

posted on 21 Dec 2013, 14:56 1

11. bibekpachhai (unregistered)


I hate the clutter in Bing. It so annoying. Google keeps it simple and clean. That's the only reason I choose Google over Bing any day.

posted on 21 Dec 2013, 16:54

23. elitewolverine (Posts: 5192; Member since: 28 Oct 2013)


clutter? I guess...other than the start page they both display all the info you need.

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