Mercedes-Benz integrating Siri in its A-Class, coming to B, C, E series this Fall
0. phoneArena 24 Feb 2012, 08:08 posted on
Mercedes-Benz has announced that it will integrate Apple’s intelligent voice assistant Siri in its A-Class vehicles…
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2. quakan (Posts: 990; Member since: 02 Mar 2011)
Siri: Sorry, I can't drive. Would you like me to self-destruct your vehicle instead?
6. Penny (Posts: 903; Member since: 04 Feb 2011)
Applying Siri to cars is a good idea I think.
7. LoneShaolin (Posts: 307; Member since: 14 Jan 2012)
I wonder how much money MB threw at Tim Cook to make it happen.
8. Penny (Posts: 903; Member since: 04 Feb 2011)
Plenty, I am sure. But it is a mutual opportunity for both companies - Mercedes gets to capitalize on a trend and get one of the better voice AI software options in their cars, while Apple gets to break their services into a new market where they would otherwise never be involved (car manufacturing).
This is arguably better for Apple than it is for Mercedes. Due to the cost of buying a car alone, Siri would be a cool feature that separates Mercedes from other manufacturers, but wouldn't alone convince someone to buy the car. For Apple, if successful in providing AI technology to the car industry, the opportunities to provide software/technology services to companies in other industries might blow wide open.
9. EclipseGSX (Posts: 1330; Member since: 18 Oct 2011)
Siri, call me a prick and find me a gas station because im stupid and ran out of gas and lost and thats all your good for
12. viseeotriamp (Posts: 1; Member since: 28 Feb 2012)
You can integrate Apple SIRI with your older Mercedes using ViseeO's MB-4 Bluetooth Upgrade Adaptor. This unit is free installation and allows you to launch SIRI assistant directly from your Mercedes console keypads! Here is the video demo: