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Meet RIM's new CEO: Thorsten Heins to adjust consumer market focus

0. phoneArena 23 Jan 2012, 04:36 posted on

2011 was the year when RIM’s financials reflected the company’s inability to match Apple’s iOS and Google’s Android, so the company starts 2012 with a change…

This is a discussion for a news. To read the whole news, click here

posted on 23 Jan 2012, 06:25 2

1. speckledapple (Posts: 877; Member since: 29 Sep 2011)


A step in the right direction for RIM, now it just may be possible to make it a four horse race between Apple, Google, Microsoft, and RIM

posted on 23 Jan 2012, 06:34

2. ibap (Posts: 682; Member since: 09 Sep 2009)


I hope they pull it off in some fashion that preserves a really good keyboard. I almost switched to a Blackberry, but at the time I had an Epic 4G and that keyboard, along with the big screen, was the winner. I had almost gone with the Helio Ocean double-slider, when the company folded, but I'd like to see that type of system again.

posted on 23 Jan 2012, 06:46 1

3. dyson (Posts: 5; Member since: 11 Dec 2011)


That guy looks barely 30 years old in the first pic.

posted on 23 Jan 2012, 09:06

4. snowgator (Posts: 3188; Member since: 19 Jan 2011)


So many built in advantages still exist for RIM: Name recognition, fan base, money reserve, still good market share, and a high profit per handset. But I just do not feel RIM can continue to do both hardware and software development as their company is structured right now. I am cheering for WP to become #3, but I believe it is still BlackBerry's to lose as opposed to Microsoft's to take. Could I see a scenario where Apple and Android are say, 65% of the market and BB and WP are fighting for the rest? Maybe. But RIM is trending down, and WP is trending up, so this new CEO better be reinventing BlackBerry's wheel really, really quick-like.

posted on 23 Jan 2012, 13:39

8. Droid_X_Doug (Posts: 5536; Member since: 22 Dec 2010)


The problem for RIM is that perception can become reality. As you noted, RIM is trending down.... MS has its Windows monopoly that can fund many more reinventions of WP without breaking a sweat. RIM doesn't have that luxury. If they can't get BB10 out on time and it becomes a raging success, Plan B is going to involve a restructuring of some sort.

If RIM had announced a handset partnership along with the change in CEO, I suspect there would have been a more positive reaction. Right now, there is just relief that the co-Bozos are gone.

posted on 23 Jan 2012, 09:34

5. downphoenix (Posts: 2268; Member since: 19 Jun 2010)


He looks like Michael Cera would look if he was a CEO in a movie

posted on 23 Jan 2012, 10:46 1

6. jellytime (Posts: 135; Member since: 05 Dec 2011)


Is he Swedish?

posted on 23 Jan 2012, 11:51

7. downphoenix (Posts: 2268; Member since: 19 Jun 2010)


gonna miss those comics of dumb and dumber. Now the question is, which is which?

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