On the eve of the opening of CTIA 2012,
MasterCard announced PayPass, which allows customers to make quick purchases using a smartphone or tablet while out shopping, and to make a one click payment while online.
The system will be available in the third quarter and American Airlines mobile app will be among the first using PayPal Wallet. The airline, along with Barnes and Noble, will offer PayPass Online on their website. Eventually PayPal Wallet will expand to point of sale and allow the user to check his/her account before making the payment. Alerts can be preset to go off when a certain preset dollar amount is reached and coupons and loyalty programs can be used to offer discounts to customers. The program will start up in the U.S, Canada, U.K. and Australia before expanding to other countries.
Richard
Elieson, managing director, Interactive Marketing at American Airlines, was excited about the concept when he said, "
At American Airlines, we’re passionate about giving our customers more
flexibility and functionality on their mobile devices. By integrating PayPass into our mobile app, payment
transactions become fast and easy and provide the security you would
expect from a brand like MasterCard." Marc Parrish, vice president of retention and loyalty marketing for Barnes & Noble.com noted that smartphone penetration has exploded in the States and that "
the technology that will allow customers to make mobile payments at the
point of sale has already begun to make a difference, and Barnes &
Noble is proud to be leading retail in this technology shift."
A number of international financial institutions are taking part in the program, including Citibank.
Press Release
NEW ORLEANS, CTIA BOOTH # 6135 – May 7, 2012 /PRNewswire/ — MasterCard (NYSE:MA) today announced PayPass Wallet Services,
a new global offering for banks, merchants and partners that will make
it faster and easier for their customers to make purchases in stores or
online by allowing them to securely pay with a simple click of the
mouse, touch of the tablet screen or tap of the smartphone.
PayPass Wallet Services delivers three distinct components — PayPass Acceptance Network (PayPass Online and PayPass Contactless), PayPass Wallet and PayPass
API. These services enable a consistent shopping experience no matter
where and how consumers shop, as well as a suite of digital wallet
services, and developer tools to make it easier to connect other wallets
into the PayPass Online acceptance network.
American Airlines and Barnes & Noble will be among the first merchant partners to incorporate the PayPass Online checkout button on their websites, and American will integrate PayPass Wallet into its mobile application.
“Consumers are looking to pay for goods when, how and where they
choose. Merchants want flexibility to easily accept digital payments so
they can convert more browsers to buyers both online and in store,” said
Ed McLaughlin, chief emerging payments officer, MasterCard. “We realize
that when it comes to payments, no single wallet will rule them all. PayPass Wallet Services simplifies the shopping experience while providing flexibility and choice to merchants, banks and consumers.”
PayPass Wallet Services includes:
-
PayPass Acceptance Network (PayPass Online and PayPass
Contactless) – Provides a globally consistent way to help merchants
accept electronic payments across multiple channels whether the purchase
is made in a store at the point of sale with Near Field Communication
(NFC) technology or online using a computer, tablet or smartphone. PayPass
Online also provides consumers with a simple check-out process by
eliminating the need to enter detailed shipping and card information
with every purchase.
-
PayPass Wallet – A full suite of digital wallet solutions
enabling banks, merchants and partners to white label their own wallets.
It makes online shopping safe and easy by allowing consumers to store
payment and shipping information in one, convenient and secure place.
The wallet is open, which means that consumers can use American Express,
Discover, Visa and other branded credit, debit and prepaid cards.
-
PayPass API – Allows partners to connect their own digital wallets into the PayPass
Acceptance Network, leveraging MasterCard’s check-out, fraud detection
and authentication services and enabling their customers to make
purchases wherever PayPass is accepted – online and in store.
MasterCard will make PayPass Wallet Services available to
partners in the third quarter of 2012, initially in the U.S., Canada,
U.K. and Australia and, subsequently, will include other countries. PayPass
Wallet Services will be expanded to the point of sale over time to
create an end-to-end shopping experience for consumers providing
additional value-added services such as: at-a-glance account information
before making a purchase; spending controls and alerts received in real
time; and delivery of targeted offers, coupons and enhanced loyalty programs.
“At American Airlines, we’re passionate about giving our customers
more flexibility and functionality on their mobile devices,” said
Richard Elieson, managing director, Interactive Marketing at American
Airlines. “By integrating PayPass into our mobile app, payment
transactions become fast and easy and provide the security you would
expect from a brand like MasterCard.”
“Consumers are at a pivotal point now where smartphone adoption has
exploded and well over 50 percent of Americans now own one,” said Marc
Parrish, vice president of retention and loyalty marketing for Barnes
& Noble.com. “The technology that will allow customers to make
mobile payments at the point of sale has already begun to make a
difference, and Barnes & Noble is proud to be leading retail in this
technology shift.”
Leading merchant, financial institutions and technology partners that are working with MasterCard to support the launch of PayPass Wallet Services include:
-
Financial institutions: Banesto, Bank of Montreal, Commonwealth Bank,
Citibank, EURO6000, Fifth Third Bank, Grupo Banco Popular, Grupo BBVA,
ICBA, Intesa Sanpaolo, Metro Bank, National Bank of Canada, PSCU, RBS
Citizens Financial Group, SEB Kort AB Sweden, Sovereign Bank, Swedbank
Sweden and Westpac.
-
Merchants: American Airlines, Barnes & Noble, Jagex, JB Hi-Fi, MLB Advanced Media (MLB.com), Newegg, Runningshoes.com, TigerDirect.com and Wine Enthusiast Companies.
-
Technology partners: Apriva, Bango, Beanstream, CardinalCommerce,
C-SAM, Digital River, Intel, Kony Solutions, Inc., Local Offer Network,
mFoundry, Moneris Solutions, Ogone Payment Services, Sage Pay, SIA and
Vantiv.
source: MasterCard via
AndroidCentral