BYOD arena where employees were bringing in touchscreen Android and Apple iPhone models to the workplace. BlackBerry Balance was supposed to be the feature that gave IT department heads the confidence to select a BlackBerry model for work, and still let employees take it home and install as many apps as they wanted. But the Home Depot business, which was for 10,000 units, cuts deeper because the phone that is replacing BlackBerry at the retailer is the Apple iPhone 4S, a phone that is 16 months old.
Also bothering investors enough that the stock dropped 8% on Wednesday and more on Thursday, is the news that former co-CEO Jim Balsillie had dumped his remaining stake in the company. As we told you this morning, in a Valentine's Day filing with regulators, Balsillie showed no love for the company he once steered by selling all 26.8 million shares that he still had in what was then called Research In Motion, before the end of 2012. That represented about a 5% stake in the company.
The next big thing on the horizon for BlackBerry is the U.S.launch of its all-touch BlackBerry Z10 model followed by the launch a few weeks afterwards of the physical QWERTY equipped BlackBerry Q10. How the U.S. market responds to the new models could very well be the difference between life and death for the Canadian manufacturer.
source: Reuters via Crackberry