Leap Wireless may look towards offering smartphones to boost sales
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This article contains unofficial information.
After posting a wider-than-expected quarterly loss, Leap Wireless may look outside of its usual mix of feature phones to boost sales in a market that continues to be fierce. To make things even worse, they've already been active in seeking a buyer for the company that's failing to keep up to the competition. One area they plan on pursuing in boosting customer levels seems to lay in the market of smartphones – something that some of its rivals have been doing; like Boost Mobile. Although there is still no concrete information surrounding the potential of diving into this market, the prepaid wireless carrier has hinted their intentions to launch a BlackBerry device from RIM and also a smartphone running Google's Android platform. It'll definitely be interesting to see how things pan out and if there will most likely be some new plan offered by them with the advent of these devices. Boost Mobile already carries the BlackBerry Curve in its lineup and requires a slightly higher plan for owners to use. Still, it doesn't compare to the costly ownership that postpaid customers pay for their smartphones.
via FierceWireless
via FierceWireless
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2 Comments
1. artz1986 posted on 20 Oct 2010, 01:45 0 0
Well, Cricket needs to hurry up, because I've gotten word that MetroPCS is getting the 8530 by sometime around June, which isn't that bad, and it wouldn't surprise me if they even dipped their hands in the Android bucket. Plus knowing Boost, they might wanna pop an Android phone out of nowhere [cheers to Sprint] to offer to their customers.
