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Latest numbers from Kantar show Android opening up a comfortable lead over iOS in U.S.

Posted: , by Alan F.

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Latest numbers from Kantar show Android opening up a comfortable lead over iOS in U.S.
The lastest numbers released today by Kantar Worldpanel ComTech show Android increasing its market share in the U.S. For the three months ended in February, Android sales rose 5.8% year-over-year and now represent 51.2% of smartphone sales in the states. With a decline of 3.5% from last year's numbers, iOS owned 43.5% of U.S. smartphone sales in the three month period. Android widened the gap over its rival, which last year stood at only 2% (47% Android-45% iOS). Windows Phone finished in third place with 4.1% of U.S. smartphone sales over that same period.

Verizon was the top carrier in the U.S. during the three month period, with 35% of all smartphones sold in the U.S. having been purchased from the carrier. AT&T was second while Sprint had a strong three months, selling 15% of all smartphones sold in the U.S. during this period for a 2.1% gain over last year. The mobile operator continues to build out its 4G LTE pipeline and according to Kantar, Sprint is taking advantage of strong sales of Samsung devices.

52% of Samsung's U.S. smartphone sales over the year came from the Samsung Galaxy S III

52% of Samsung's U.S. smartphone sales over the year came from the Samsung Galaxy S III

Of those who upgraded their phone to a Samsung branded smartphone over the last year, 19% did so from a Samsung featurephone while 15% came over to Samsung from an HTC device. 14% switched to a Samsung smartphone from one made by fellow Korean manufacturer LG. 10% switched to a Samsung smartphone from a different Samsung smartphone model, while 9% moved to Samsung from BlackBerry. According to Kantar Worldpanel ComTech analyst Mary-Ann Parlato, these numbers show Samsung's broad appeal and proves that it is not just Samsung customers that are buying the company's smartphones. "It’s apparent that Samsung is successful at capturing users from across the competitor set and not just gaining from their own loyalists, (albeit loyalty towards Samsung has also grown)," wrote the analyst .

Breaking down Samsung's sales over the last year, it was no surprise that its Big Three captured most of the sales with the Samsung Galaxy S III responsible for 52% of its sales. The Samsung Galaxy S II made up 21% of sales while the Samsung GALAXY Note II was responsible for 5%. Among the attributes that led these buyers to select a Samsung phone was "handset cost" and "carrier brand". Besides Samsung, Motorola and Nokia also showed slight increases in sales for the period.

The numbers for the survey come from Kantar Worldpanel ComTech USA’s consumer panel which interviews more than 240,000 people in the U.S. each year.

source: KantarWorldPanel via BGR

26 Comments
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posted on 01 Apr 2013, 11:04 10

1. piyath (Posts: 150; Member since: 23 Mar 2012)


great!

posted on 01 Apr 2013, 11:50 2

7. Mxyzptlk (Posts: 3224; Member since: 21 Apr 2012)


Well Android is on all carriers and mvno's. plus you can get them pretty cheap so the stats will be skewed because of that.

posted on 01 Apr 2013, 11:56 13

8. protozeloz (Posts: 5369; Member since: 16 Sep 2010)


"Big Three captured most of the sales with the Samsung Galaxy S III responsible for 52% of its sales. The Samsung Galaxy S II made up 21% of sales while the Samsung GALAXY Note II was responsible for 5%. "

52 + 21 +5 = 78% of Samsung sales came from high end smartphones... oh right... you are our 24/7 April fools joke

posted on 01 Apr 2013, 12:15 6

9. Droid_X_Doug (Posts: 5534; Member since: 22 Dec 2010)


Sour grapes? More and more customers are seeing the benefit of Sammy's smartphones. Even former Apple owners. You too could experience the benefits of owning a Sammy phone.

posted on 01 Apr 2013, 12:58 2

10. Lovetrain (banned) (Posts: 3; Member since: 01 Apr 2013)


One funny thing is that
The new Blackberry Outsells WP in USA and The UK.

posted on 01 Apr 2013, 13:05 3

12. tedkord (Posts: 4286; Member since: 17 Jun 2009)


Yes. Plus, Android is more powerful, flexible and functional than iOS, really skewing those stats.

posted on 01 Apr 2013, 17:44 3

18. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


Are the stats skewed in the Windows vs Mac sales? Its the exact same thing. Apple chose to not license iOS, so it is what it is.

If Android was on only one phone, would the numbers still be the same? Hard to tell. But it is what it is.

But....the iPhone has been on more carriers since 2010. That was supposed to be:

The Death of Android...Android...Android.....(trying the echo effect...lol)

Cheap, cheaper? Yea...but it also has to be a good product for ppl to continue to get it. The old Win Mo, Palm, BB was cheaper before and after Android came out......Palm is no longer around...and you know the story about the other 2.

Giving credit to Android for being a good product is hard for some, I understand. Sometimes its hard for me to give credit to the iPhone, iOS.

posted on 01 Apr 2013, 18:40 1

20. lyndon420 (Posts: 1688; Member since: 11 Jul 2012)


Why isn't the iphone on all carriers?

posted on 01 Apr 2013, 18:59 3

21. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


What a joke, ios is losing market share because people are liking Android. How hard is it to accept a fact like this?

Apple isn't about hardware or software, its about status! Its always been!

Macs cost to much for a average specs, they offer.
iPhone is to expensive for an Os so capped, and a hardware thats going to get outdated in 3 to 4 months™

It must be hard to be an Apple Fanboy nowadays®

posted on 01 Apr 2013, 11:07 7

2. xperiaDROID (Posts: 5047; Member since: 08 Mar 2013)


Congrats to Android and Samsung!

posted on 01 Apr 2013, 11:07 2

3. protozeloz (Posts: 5369; Member since: 16 Sep 2010)


oh look another thing proving what I've always said, high end android phones are the top sellers... not those wall-mart phones, anyways hope its not an April fools joke with cooked numbers... today s not t best day for news

posted on 01 Apr 2013, 11:13 4

4. Whateverman (Posts: 3187; Member since: 17 May 2009)


I think it's only gonna get bigger with the new crop of phones coming out this year. The GS4, the One, Xperia Z and the Optimus G Pro...yep! Gonna be a tough year for Apple if they don't come up with something different. Many of us predicted Apple will start to lose its appeal after SJ died, and I think it happening now. Hopefully they will come up with another game changer, but so far all the innovation is coming from all the other OEMs.

posted on 01 Apr 2013, 11:31 5

5. speckledapple (Posts: 877; Member since: 29 Sep 2011)


I am happily one of the 15% who went to Samsung from HTC.

posted on 01 Apr 2013, 23:54

23. g2a5b0e (Posts: 2105; Member since: 08 Jun 2012)


I'm with you on that. Went from a T-Mobile G2 (HTC) to the Note 2. Couldn't be happier.

posted on 01 Apr 2013, 11:42 7

6. shamataa (Posts: 202; Member since: 07 Dec 2011)


Android for the win. Can't stop with its success.

posted on 01 Apr 2013, 13:10 4

13. lovenyc8 (Posts: 164; Member since: 13 Mar 2013)


love Android

posted on 01 Apr 2013, 13:58 3

14. jcpwn2004 (Posts: 314; Member since: 18 Jan 2012)


iphone is really losing it's luster. Apple will always make up some market share when the new iphones launch, but after that android dominates the other 3 quarters. I'm interested to see how BB and windows phone will fare this year.

posted on 01 Apr 2013, 14:46 2

15. freebee269 (Posts: 516; Member since: 10 Aug 2012)


Windows phone market share continues to climb. Up to 4.1%. This time last year it was at 2.7%.

posted on 01 Apr 2013, 15:16 1

16. TheMan (Posts: 373; Member since: 21 Sep 2012)


"Android widened the gap over its rival, which last year stood at only 2% (47% Android-45% iOS)."

Wrong, wrong, wrong! Android didn't widen its lead; it regained it. Read the report and it shows that last year in this period, iOS had a 47% to 45.4% lead over Android. It is now 51.2% to 43.5% in favor of Android.

posted on 01 Apr 2013, 16:17 4

17. darkkjedii (Posts: 10124; Member since: 05 Feb 2011)


Apple had better get it together. It's happening, an in the titanic...

posted on 01 Apr 2013, 17:47 2

19. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


I see the 1 vs 1 million, many carriers excuse has been posted.
I see the cheaper than dirt excuse has been posted.

Just waiting for the these numbers arent legit excuse.

posted on 02 Apr 2013, 09:14 1

25. Aeires (unregistered)


"....analysts....."

The road of "Android will never...." is littered with dead and incorrect statements. 7" tablets are DOA still brings a smile to myself whenever I see an article on the iPad Mini.

posted on 06 Apr 2013, 06:20

27. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


I just mentioned the 7" DOA thing in a forum about Apple and hypocrisy. lol.

No one wants a big phone...iPhone 5 is bigger. 7" tablets are DOA....enter the iPad Mini...that is cannibalizing the bigger iPad. Instead of market share increasing with the iPad Mini....its taking away sales from the bigger iPad..

Apple and hypocrisy seem to go hand in hand.

posted on 01 Apr 2013, 19:01

22. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Its time Apple innovates and Evolutionises or else,,,,,

posted on 02 Apr 2013, 03:07 1

24. Omar-BHR95 (Posts: 184; Member since: 23 Dec 2012)


and soon WP over iOS :)

posted on 02 Apr 2013, 20:08

26. wildcard (Posts: 65; Member since: 15 Jan 2013)


Awesome!!!

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