Latest T-Mobile ad ridicules AT&T network, touts 4G superiority
0. phoneArena 08 May 2012, 14:01 posted on
Fancy Carly's new attitude? Then you might be interested in checking out the latest T-Mobile commercial, which shamelessly ridicules AT&T and its wireless network. In particular, the 30 second video aims straight for the iPhone 4S (which technically isn't a 4G smartphone, by the way) and attempts to convince you that HSPA+ on a T-Mobile 4G smartphone delivers much higher mobile data speeds...
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34. KingKurogiii (Posts: 5711; Member since: 23 Oct 2011)
AT&T's iPhone is HSPA+ 14mbps. that's how they actually categorize it but really on average it's only as fast as the occasional bursts you can get on their HSDPA network. i've gotten a good look into it in the wild because i have a friend that's speed testing like mad to try to get anything comparable to even the lowest speeds i get on Verizon's LTE. spoiler alert, he can't get anywhere near it. xD
22. -box- (Posts: 3991; Member since: 04 Jan 2012)
I like the new attitude and outfit, and the other advertising campaigns they have going on are neat.
As for why the iphone, because it's the most popular-by-brand device out there (for now). Yes, it's not a balanced comparison (14.4 Mbps HSPA+ on an outdated POS vs 42 Mbps HSPA+ on a newer faster device)
I think a fairer competition would have been the equivalent phone on LTE versus the 42 Mbps HSPA+
24. Jyakotu (Posts: 844; Member since: 12 Dec 2008)
I guess the commercial is okay, but it won't help T-Mobile from staying the #4 carrier. T-Mobile is a European carrier dressed as a US one. They really want to end contracts and have people pay full price for the phone so that they have access to cheaper plans. Too bad for T-Mobile USA, Americans don't feel justified in paying hundreds of dollars for a cell phone, me included. Still, I would like to see a real world comparison of a T-Mobile 4G Android device vs. the AT&T iPhone 4S.
33. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)
Long term wise, not having contracts could actually save the consumer money. It's just the initial cost of getting a phone will scare the customer. Without having to subsidize for phone, the plan price could be much cheaper, then over period of 2 years, the customer should save more than being on contract. That's if the carriers offering the lowest price possible.
28. ScelesticSteve (Posts: 26; Member since: 29 Mar 2012)
Creative, but stupid. This is funny coming from a carrier that roams off of AT&T. They also have more GSM & 3G coverage than T-Mobile, that's why they piggy back off of them. Plus AT&T actual LTE, and T-Mobile doesn't.
30. hitechredneck (Posts: 97; Member since: 21 Nov 2011)
Well doesn't this sound like the dog that bites the hand that feeds them. Didn't at&t just pay them 3.9 billion dollars and 1 billion dollars worth the spectrum and come out with a commercial like this. And to boot they're running off of at&t's network hello. What a farce.
35. KingKurogiii (Posts: 5711; Member since: 23 Oct 2011)
they should have just waited until their LTE network went live for this because it's silly to watch them just dip their toe in the pool that is aggressive 4G marketing now because they know LTE is superior to even their HSPA+ 42mbps even if it is just slightly in some areas. i mean the iPhone? really? Sprint's and Verizon's iPhones aren't even 4G.
36. remixfa (Posts: 14255; Member since: 19 Dec 2008)
i dont agree that its silly. A little later than it should have been, for sure.. but not silly. For the bulk of america, Tmobile is faster than ATT since ATT's LTE network is so small and is having a slow roll out. They seem to be careful about not trying to measure up with VZW, since VZW is throwing up LTE pretty quickly and may/will catch up to Tmobile's HSPA+ coverage area soon.
Knock ATT, Knock sprint, show people your as fast as VZW at half the cost.. that would be my plan.
37. KingKurogiii (Posts: 5711; Member since: 23 Oct 2011)
well i just think this manner of advertising is silly. they should find a way to cleverly market their larger 4G coverage footprint instead of these dumb Apples to Oranges comparisons they're doing. it's the same situation that Verizon was in a few years back. their 3G was slower than nearly everybody's but they had the most coverage so they pushed the hell out of it and made AT&T into a real embarrassment. Verizon marketed their 3G network so well that people most of the time ignored or didn't realize how slow it was.
43. skymitch89 (Posts: 1302; Member since: 05 Nov 2010)
And what's worse is that they T-Mo puts their HSPA+ 42 devices against the iPhone 4S on the 3 other networks and claim that it's a "speed comparison between popular devices". I really think that they should update their "Testdrive" to feature devices like the GS3.
44. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)
You do realize that this is before SGS3 was out right?