LG kicks off Optimus L series: L3, L5, L7 go from low to high-end, unveiled right before MWC

LG is plotting a big return to MWC this year. The company has just unveiled three new handsets right before the show: the LG L3, L5 and L7, all united under the new L series.

Starting from the bottom up, first is the affordable LG Optimus L3 with a 3.2-inch display and running on Android Gingerbread. We’ve already seen the L3 under the Optimus L3 moniker on a Swedish retailer’s website. The specs mentioned there include a 240 x 320 pixel resolution of the display and a 3-megapixel rear camera.

The LG Optimus L5 is the mid-range handset in the L series and it makes the welcome transition to Android 4.0 Ice Cream Sandwich (ICS). It also features a 4-inch screen, advertized to offer “enhanced readability” which should hint to a decent resolution.

Finally, the LG Optimus L7 is the best money can buy in the L series - a combination of 4.3-inch display and ICS. There are no details about the hardware, but dual-core is the least we expect from it.

All three phones share the same design language: metallic feel (we’re not sure about the actual materials used), curved edges and a single rectangular physical button on the bottom. The L series will feature a "floating mass display" technology, so you get the feeling as if the screen is floating as the actual display is very close to the glass surface. They should also be very thin, but until we get the official specs, we don't have any specifics. What we can confirm, though, is that the metallic edges and thin body matches the ideas LG shared with the new logo for the Optimus series.

So we finally know what all the LG "L" teasing was about. How do you like LG’s L series, which one feels right for you?

source: LG

Thanks, Simon!