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LG decides to show how good its IPS LCD screens are, scares people to death in an elevator

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LG decides to show how good its IPS LCD screens are, scares people to death in an elevator
We know there is rarely anything better than a good IPS (in-plane switching) display in the LCD universe, or so says LG. Well, Samsung begs to differ with its PLS (plane-to-line switching) tech, but since the iPhone is using IPS LCDs, it is the most popular mobile screen technology for the flagship phones of Apple and LG itself, and that's not a small number.

Besides mobile displays, LG also uses the tech in monitors and the like, and decided to show how lifelike images it can produce with a pretty elaborate prank.

It mounted a few such displays on the floor of an elevator, put a camera in there to observe the reactions, and imitated flickering lights and a falling floor, which must have been pretty scary for the guys and gals riding in. LG is no stranger to weird commercials, but this here takes the cake and eats it.

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1. pookiewood posted on 26 Oct 2012, 07:45 8

Cool, creepy concept. The ladies had the most genuine reaction it seems. Some of the guys seemed staged or is this a commercial?

26. corporateJP posted on 26 Oct 2012, 19:39

The two chicks in the video...I'd like to test some other type of hardware out on them.

Nice downshot at 1:26.

2. MeoCao (unregistered) posted on 26 Oct 2012, 07:46 3 1

OMG, I would have a heart attack, smh.

3. wendygarett posted on 26 Oct 2012, 07:52 14 3

shut up and release the nexus 4 now!!!

15. Nathan_ingx posted on 26 Oct 2012, 09:20 7

No...we take the Nexus...you take the iPad mini!

16. wendygarett posted on 26 Oct 2012, 09:28 1 2

Why's that?

17. PapaSmurf posted on 26 Oct 2012, 09:44 8 1

Because you troll on every article flaunting about Apple products.

18. Nathan_ingx posted on 26 Oct 2012, 09:46 3

Papa's got it right Wendy...listen to your dad!! :P

19. wendygarett posted on 26 Oct 2012, 09:49 2 11

I'm not troll, I really love Apple product :P

27. corporateJP posted on 26 Oct 2012, 19:40

Mrs. Trolololo

22. thelegend6657 posted on 26 Oct 2012, 10:37 7

Isnt is possible for him to like Apple and Android at the same time ? We we must choose sides ? Cant he buy both ?
Whats wrong with liking apple and android ?
Why is it so hard to drill it through your thick fandroid head ?

23. Nathan_ingx posted on 26 Oct 2012, 10:54 1

Get your silly mind right. I'm playing with Wenda, not Apple.

4. RaKithAPeiRiZ posted on 26 Oct 2012, 08:08 14

Wonder if those displays come with a front facing camera

7. Ohrules posted on 26 Oct 2012, 08:23 4

you just made my day!

5. pikapowerize (banned) posted on 26 Oct 2012, 08:12 2

haha... lol... i laugh to death.. gosh if thats real... a lot of people will die coz of their reactions... especially the lady at the end part who run toward the hole!! if its true, she's dead for sure!

nice one LG..

6. GuiltyBystander posted on 26 Oct 2012, 08:13 4 2

.... And the blacks still look grey on it.

8. protozeloz posted on 26 Oct 2012, 08:28 2

That was a nice prank :D great for April fools :p

9. g2a5b0e posted on 26 Oct 2012, 08:38 1

I watched this the other day. Would have been a lot better if they had made the panels change a lot slower. People would have really got freaked.

10. anshul0000 posted on 26 Oct 2012, 08:41

amazing prank...

11. heyrondelgado posted on 26 Oct 2012, 08:48 2

you have been fooled guys, look at the GREEN CHROMA/CHROMA KEY at 1:26. :)

read some bashing comments there. SO FAKE, IT'S SCARY.

12. tech-head posted on 26 Oct 2012, 08:49 1 1

Had to be actors or severely edited. Those people reacted way to calmly. You can't do that to people without risking being sued for possible heart attacks.

13. tech2 posted on 26 Oct 2012, 09:16 1 1

compare 0:50 & 1:03
...and you would see two different projections on the screen-floor. that's not possible, the projections are only different because it suits the angle of the camera.
therefore, this is not "real"...

14. remixfa posted on 26 Oct 2012, 09:19 2

showing how easily people kill themselves since 1975. lol.

no one tried to brace themselves, step on the grid or anything.. hell, one lady jumped into the falling pieces..
DURKA DURKA.

lol. funny prank, but it would have been better if the tiles fell a lil more slowly.

20. zazori08 posted on 26 Oct 2012, 10:24

saw this already on 9gag

21. techguy22 posted on 26 Oct 2012, 10:25

wo0w crazy people who work at LG

24. Gaytor posted on 26 Oct 2012, 11:20

I just understand one thing . Galaxy Note !

25. Aeires (unregistered) posted on 26 Oct 2012, 13:06

They should have had the tiles fall away a little at a time to force people to scramble to ones still there, then have them collapse.

28. haseebzahid posted on 27 Oct 2012, 05:09

more like a prank then ads but it will do just fine

29. darkskoliro posted on 28 Oct 2012, 03:30

green screen at 1:26
fake :(

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