LG aims to sell 140 million units this year

LG electronics has a goal. The company wants to be one of the top two cellphone manufacturers in the world by 2012, and on the road to this target, the company wants to increase its handset sales by 20% over last year's figure to 140 million in 2010. Last year, the company opened 100 mobile retail stores in the developing countries. This year LG wants to push hard in the Korean and North American markets where it aims to be known for innovative smartphones. The company will be offering a wide range of phones from the simple basic feature phones, to the multimedia intensive smartphones, all the way to the luxurious and fashion-centric handsets.

For LG to achieve its goal of being one of the top 2 cellphone manufactures within 2 years, the company will need to grab a double digit marketshare in the smartphone arena. To this end, LG created a special smartphone division last year and increased R&D spending by 30%. This year, the company hopes to offer 20 smartphones using Android, Windows Mobile and Linux operating systems. The Android platform will be on more than half of the models produced. In the first half of 2010, LG will concentrate on bringing to market smartphones for the first time user. As the year progresses, the company will offer cutting edge, state of the market premium offerings with the confidence that it will produce its first 10 million unit handset later this year. Sometime in 2010, LG will introduce its 3 Screen Service which will allow users to view the same content on their cellphone, PC and TV without switching formats. Next month, the Korean based firm will debut its 3 Way Sync technology which allows for viewing content from the web, Mobile and PC through a wireless network. LG is also working with some of the top content developers to produce useful and fun apps for LG's smartphones.

source: KoreaITTimes