Dr. Jong-seok Park, President and CEO of Mobile Communications Company said, "For smartphone users who appreciate both style and substance, the LG Optimus Black offers beauty, performance and mobility in one smart package. LG Optimus Black is a significant addition to our global Optimus portfolio and we think it’ll prove to be one of our most popular phones."
The LG Optimus Black also introduces the Korean based firm's NOVA display that brings a higher level of brightness and true representation of blacks and whites. At 700 nit, the screen is brighter than the 500 nit reading on the Apple iPhone 4. At the same time, battery consumption is cut in half when compared to the power used on a regular LCD display.
Weighing in at only 109g and measuring a sleek 9.2mm thin, the LG Optimus Black is a stylish handset and will be followed by white and pink versions next month. The device is powered by a 1GHz Texas Instruments Omap3 processor and offers both a rear and front-facing camera coming in at 5MP and 2MP respectively. The screen lies flush with the body offering a seamless viewing experience. There is 2GB of internal memory and the microSD slot accepts up to 32GB of additional storage. Android 2.2 is installed along with the Optimus 2.0 UI.
As we reported, T-Mobile UK and Orange are offering the phone for free with specific plans. Without a carrier subsidy to fall back on, the price of the phone rose to $600 in retail locations in Singapore where the LG Optimus Black has already been released.