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Katy Perry "Roars" about the Nokia Lumia 1020

Posted: , by Alan F.

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Katy Perry
Nokia has used music videos before to promote its Lumia line of Windows Phones. We've seen music videos from Kelly Clarkson, Jennifer Lopez and others include a product placement for a Nokia handset. The latest artist to sell out lend her talents to the pursuit of capitalism is John Mayer's on-again, off-again, on-again squeeze, Katy Perry.

The phone being promoted in Perry's video for "Roar" is the Nokia Lumia 1020. 20 million people have viewed the video so far which is quite a large numbers of captive viewers. And you don't have to be a smartphone fanatic to know that the phone in Perry's hand is the Nokia Lumia 1020. Thanks to some heavy duty promotion from Microsoft, the camera-centric Windows Phone 8 model with the 41MP rear camera is getting to be well known.

Certainly some of Katy Perry's fans will take note of the phone that their idol is using in her video. It has been these little touches by Nokia that has helped keep Windows Phone alive. Now with Microsoft's money behind it, Nokia should be able to blanket the airwaves with more ads showing off the low-light photographic abilities of the high-end Lumia handsets. And of course, there is no reason to expect Nokia to stop finding television shows, videos, movies and other product placements for its Lumia line.



source: KatyPerryVevo via Forbes

29 Comments
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posted on 07 Sep 2013, 20:50 4

1. a_merryman (Posts: 663; Member since: 14 Dec 2011)


Lol, that tiger came out of nowhere. Her face was hilarious.

posted on 07 Sep 2013, 21:08 2

4. Topcat488 (Posts: 1134; Member since: 29 Sep 2012)


Unfortunately this video is not available in Germany because it may contain music for which GEMA has not granted the respective music rights. :(

Two more months then hello USA.

posted on 07 Sep 2013, 20:55 4

2. AeroPrime (Posts: 149; Member since: 21 Feb 2011)


Nokia Lumia 1020. Modern and Authentic

posted on 08 Sep 2013, 04:30 4

19. moroninc (Posts: 177; Member since: 14 Jul 2012)


meh... still not buying a WP 8 phone. pixel wars are overated

posted on 07 Sep 2013, 20:59 11

3. Birds (Posts: 978; Member since: 21 Nov 2011)


That MV made me sick... As an OCD fanatic about nature, they atleast could have had the samne damn animals from one continent. It made me sick looking at a Bengal tiger and African elephant in the same jungle. And I don't even want to get started on looking at a hornbill and a macaw flying together...-__- Worst of all was the Capuchin monkey and the baboon. For the sake of Mapouka baboons don't even live in jungles... In fact they'd much rather eat a lesser monkey species...but wait. Baboons live in Africa and Capuchin monkeys live in South America... IDC, it's a big deal to me anyways. Oh, and nice product placement Nokia!

posted on 07 Sep 2013, 23:21 7

12. dexter_jdr (Posts: 1139; Member since: 28 Jun 2012)


who cares. im looking at titties

posted on 07 Sep 2013, 23:34 4

15. gazmatic (Posts: 600; Member since: 06 Sep 2012)


this is not national frigging geographic

posted on 07 Sep 2013, 21:31

5. Rehankhan (Posts: 323; Member since: 24 Oct 2012)


her face is so ugly

posted on 07 Sep 2013, 23:00 3

10. HASHTAG (unregistered)


Oh no.

posted on 08 Sep 2013, 02:00 4

17. Bernoulli (Posts: 1443; Member since: 01 Sep 2012)


Her boobs are so good though

posted on 08 Sep 2013, 21:49 1

27. -box- (Posts: 3778; Member since: 04 Jan 2012)


I think it's her massive forehead, really. If she wore her bangs over it or didn't expose it she'd look much better.

posted on 07 Sep 2013, 21:58 1

6. DANTExphone888 (Posts: 96; Member since: 11 Aug 2012)


When I saw Avril Lavigne's Rock N' Roll and Ciara's I'm Out Phones I was like yes, when I saw Katy perry 's Roar phones i was like noo.

posted on 07 Sep 2013, 21:58 2

7. -box- (Posts: 3778; Member since: 04 Jan 2012)


Not a Katie Perry fan (she's kinda creepy but not as bad as gag-a-girl or marylin manson) this this song is kind of catchy.

Disappointed they used a BLACK 1020, as the yellow looks better, fits the jungle theme better, shows better at a quick glance, and yellow and black are colors of danger in nature, going with the "roar" theme.

posted on 08 Sep 2013, 14:38 2

24. DFranch (Posts: 139; Member since: 20 Apr 2012)


They could have use the bannana yellow one, and had the monkey steal it.

posted on 14 Oct 2013, 07:56

29. suoko (Posts: 1; Member since: 14 Oct 2013)


The fox is gonna steal it

posted on 07 Sep 2013, 22:15 1

8. louiemapa (Posts: 28; Member since: 01 Nov 2012)


Nice song btw.

posted on 07 Sep 2013, 23:08 1

11. Birds (Posts: 978; Member since: 21 Nov 2011)


This Sara Barelles rip off....how dare you?!?!?!

posted on 07 Sep 2013, 22:56 5

9. ihatesmartphone (unregistered)


R.I.P Nokia :(

posted on 07 Sep 2013, 23:21 2

13. rusticguy (Posts: 2826; Member since: 11 Aug 2012)


Yet another LOW LIGHT spam from NO - KIA

posted on 07 Sep 2013, 23:23 2

14. Mrmark (Posts: 139; Member since: 26 Jan 2013)


I wish Sprint would have hopped on this phone!

posted on 07 Sep 2013, 23:41

16. power_x (Posts: 222; Member since: 28 Aug 2013)


I love that video

posted on 08 Sep 2013, 03:55

18. DONUT (Posts: 305; Member since: 27 Jun 2013)


the video is corny as hell. so much for a darker/edgier theme this time round Katy Perry -.-
why is this news though? Sony had its phone in Avril's music video for Rock N' Roll but it wasnt reported here. so why should this be reported?

posted on 08 Sep 2013, 09:44

20. gazmatic (Posts: 600; Member since: 06 Sep 2012)


who dafaq is avril??

call me when beyonce does a video with a zed one

posted on 08 Sep 2013, 10:24

21. DONUT (Posts: 305; Member since: 27 Jun 2013)


Beyonce has been releasing promo singles aft promo singles, and apparently has recorded over 1000 songs for her new album. and that album is no whr near release according to the ppl working with her. that album aint coming this year like she originally said, so no video for you. and who the hell is zed one?!

im not even a fan of Avril, all i said was if this is reported, shouldnt Avril's video be reported for having Sony's phone? u should read before trying it

posted on 08 Sep 2013, 12:05 1

22. spiderpig2894 (Posts: 424; Member since: 10 Jan 2012)


Maybe he's referring to the Z1 as Kaz said that it is supposed to be called as "Zed One". Sony's advertisement in Avril Lavigne's Rock N' Roll video was hilarious because she said, "Ooh, my new Sony phone is ringing." Also in Ciara's I'm Out, the Z was featured.

posted on 08 Sep 2013, 12:15

23. DONUT (Posts: 305; Member since: 27 Jun 2013)


ohhh i get it now haha. yes! i thought it was hilarious too!! yep im aware tt the Z was in Im Out

posted on 08 Sep 2013, 15:36

25. lalalaman (Posts: 341; Member since: 19 Aug 2013)


Duh...it was end of 2010 when what the hell came...this website was nt tht good at tht time

posted on 08 Sep 2013, 22:39 1

28. DONUT (Posts: 305; Member since: 27 Jun 2013)


Rock N' Roll is her new song honey, it just came out this year

posted on 18 Feb 2014, 20:11

30. MSCCAG (Posts: 14; Member since: 12 Nov 2013)


so funny ,the tiger women learn from the monkey.
review-leather-camera-case-nokia-lumia-1020 from wpcentral

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