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Kantar: Windows Phone is the fastest growing OS on the planet

Posted: , by Alan F.

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Kantar: Windows Phone is the fastest growing OS on the planet
In its latest report on Mobile Trends, researcher Kantar calls Windows Phone "the fastest growing OS in the world." Kantar says that things started turning last year when the Nokia Lumia 520 and Nokia Lumia 620 were both launched, focusing the platform on the low to middle-range price points and the first-time smartphone buyer. According to the report, Windows Phone is now grabbing former Symbian users and is beginning to get the former low-end Android user. Kantar sees these first-time buyers eventually upgrading to higher-priced models providing Nokia and Microsoft with a high-end customer base.

Kantar's report also throws around some interesting stats. For example, only 41% of smartphone buyers are loyal to a specific brand, while 68% are loyal to a specific OS. This hasn't been an issue for Samsung, but Kantar points out that HTC, Sony and LG are trying to get consumers to "connect with the brand." The research firm also notes that consumers are interested in purchasing devices with larger screens, explaining why smartphone users are using the device to watch more video and are surfing the web more while using their handset.

In Europe though, the demand for phablets might have peaked. Nearly half of all European phablet owners upgraded to a phone with a smaller screen last year. Kantar says that with phones like the Samsung Galaxy S4 and LG G2 offering screens around 5 inches with thin bezels, many consumers can get the phablet experience from a smartphone.

A survey done by Kantar finds that Android has the global lead with a 70% smartphone market share in 12 major world economies vs. 22% for iOS. But iOS tops Android in the percentage of users who considered themselves loyal, 84% to 78. The average iOS user pays a $72 monthly mobile bill vs. $69 for those sporting an Android flavored device. More iOS users consider themselves to be heavy users with 32% putting themselves in that category vs. 20% of Android owners. And by a slim margin, more iOS owners would recommend their current device than the number of Android users who would do the same thing.

More iOS users than Android users are loyal to the OS

More iOS users than Android users are loyal to the OS


source: Kantar (pdf) via WMPoweruser

46 Comments
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posted on 26 Feb 2014, 17:11 10

1. papss (unregistered)


That's an amazing number of loyal android users

posted on 26 Feb 2014, 17:20 8

3. PBXtech (Posts: 1032; Member since: 21 Oct 2013)


6% difference than iOS, very close indeed.

posted on 26 Feb 2014, 17:29 11

6. akki20892 (Posts: 3901; Member since: 04 Feb 2013)


No Doubt, we know that very well. Wp is growing fast, and will catch ios soon.

posted on 26 Feb 2014, 23:33 2

39. Napalm_3nema (Posts: 2236; Member since: 14 Jun 2013)


It's a house of cards. Selling 50 million Lumia 520's is not the same as 50 million iPhones. Realistically, though, since the number of WP devices in the wild for over 3 years is the number of iPhones sold last quarter, I don't think anyone needs to worry about a $99 Dispos-A-Phone catching the Big 2.

posted on 26 Feb 2014, 17:18 14

2. timezone (Posts: 87; Member since: 16 Jun 2013)


Good news for the Windows phone. As more people discover the secret Apple and Google try to hide, Windows phones are better, the more quickly people will move to it.

posted on 26 Feb 2014, 17:25 18

5. Sauce (unregistered)


You must be high if you think WP ecosystem is better than Android and iOS

x'D

posted on 26 Feb 2014, 17:55 5

12. pookiewood (Posts: 631; Member since: 05 Mar 2012)


Why isn't it? One Drive, Xbox Music, Xbox live support in games, Office, Outlook/Hotmail, Skype, etc.

posted on 26 Feb 2014, 18:02 6

17. joey_sfb (Posts: 6127; Member since: 29 Mar 2012)


I move out from windows to android. Still have notebook that runs windows that's it.

Windows are overrated. They move from a dominate position to an under dog is proof that people want out!!

posted on 26 Feb 2014, 18:34

20. networkdood (Posts: 6330; Member since: 31 Mar 2010)


I like xbox, but, you do not need Microsoft's 'ecosystem' - lol, whatta over used term...

posted on 26 Feb 2014, 19:55 2

25. joey_sfb (Posts: 6127; Member since: 29 Mar 2012)


http://www.redmondpie.com/microsoft-xbox-360-has-three-years-of-life-left/

please clear out your xbox360 games during this three years period. I doing so. Learned my lesson with their shutting down of Games for Windows. Couldn't download my fable 3 pc dlc after they put down that unpopular service.

posted on 26 Feb 2014, 20:23 1

26. SemperFiV12 (Posts: 944; Member since: 09 Nov 2010)


No their position in market share has nothing to do with quality of service/devices... It has everything to do with the fact that Microsoft was slow to move away from Windows Mobile to Windows Phone. Both iOS and Android have a considerable headstart... which is diminishing (as this article states, or actually title.)

So... basically... you are wrong.

posted on 27 Feb 2014, 01:59 1

42. joey_sfb (Posts: 6127; Member since: 29 Mar 2012)


I have no problem getting Microsoft products if they are still the leading brand. Been doing that for the past 15 years. I only move to Apple in 2008. Big fan of Apple products then.

In 2011 I move to Android. Big fan of it till now.

I am tired of supporting underdog brand, emotionally taxing.

Note Pro 12.2 LTE rocks!

posted on 27 Feb 2014, 09:58

46. rodneyej1 (Posts: 3576; Member since: 06 Jul 2013)


What are you?

posted on 26 Feb 2014, 20:55 1

33. elitewolverine (Posts: 5192; Member since: 28 Oct 2013)


Yes because I love my note 3 even with a master reset, giving me end process errors weekly.

I love my droid experience

(yes 4 note 3s have this issue, 3 in our pod at work and mine)

posted on 27 Feb 2014, 09:56

45. rodneyej1 (Posts: 3576; Member since: 06 Jul 2013)


What kind?

posted on 26 Feb 2014, 17:52 6

11. DigitalJedi_X2 (banned) (Posts: 346; Member since: 30 Jan 2012)


Better than iOS... YES. Better than Android?... NO.

posted on 26 Feb 2014, 18:07 5

18. papss (unregistered)


You forgot the most important part of your statement... imo

posted on 26 Feb 2014, 20:26 1

27. SemperFiV12 (Posts: 944; Member since: 09 Nov 2010)


Lol... I went from WP to Android (currently rocking a Nexus 5) and I can tell you it is not as black and white as your statement. I'll be going back to WP by the holiday season. Because I LIKE it better, not because it IS better.

posted on 26 Feb 2014, 20:46 3

30. alterecho (Posts: 1098; Member since: 23 Feb 2012)


Better than iOS... NO. Better than Android?... NO.
Better than something... NO.

posted on 26 Feb 2014, 20:53 1

31. elitewolverine (Posts: 5192; Member since: 28 Oct 2013)


I would say yes to all those alterecho, but we already know your rant. You had a gun to your head and bought a nokia 521. Because you had no cash for an android one.

posted on 26 Feb 2014, 21:59 1

34. alterecho (Posts: 1098; Member since: 23 Feb 2012)


I have an 820. Roughly the same price as Xperia SP.

posted on 26 Feb 2014, 23:13

37. ihavenoname (Posts: 1693; Member since: 18 Aug 2013)


The secret what they are hiding (for no reason) is that Android and iOS are better operating systems.

posted on 26 Feb 2014, 17:20 4

4. XperiaFanZone (Posts: 2158; Member since: 21 Sep 2012)


This article will piss off half the users here, even more. Excuse the language.

posted on 26 Feb 2014, 18:01 1

16. joey_sfb (Posts: 6127; Member since: 29 Mar 2012)


More than half.

posted on 26 Feb 2014, 17:30 5

7. livyatan (Posts: 867; Member since: 19 Jun 2013)


Utter, horrid nonsense of a title.
Look at this chart, please. .

http://i58.tinypic.com/qp009h.jpg

THAT is how things really look like!

posted on 26 Feb 2014, 18:36 1

21. networkdood (Posts: 6330; Member since: 31 Mar 2010)


Seems to be an error on your x axis units there - 2 Q4s....

posted on 27 Feb 2014, 04:54

43. livyatan (Posts: 867; Member since: 19 Jun 2013)


Oh crap, yeah that slipped through somehow..

PA, if you want to use that image, feel free to change the error.

Or I'll fix it myself..didn't saved that one into the program so I'd have to make a new one though

posted on 26 Feb 2014, 17:30 9

8. PBXtech (Posts: 1032; Member since: 21 Oct 2013)


Sums up my experience very closely, until I find an OS that meets my needs better than Android, that's what I'll continue to purchase. I am however, not loyal to a specific brand. I've owned 3 HTC phones, 3 Samsung phones, and 2 LG phones, each time buying what was best for me at the time.

As for WP, how can they say it's the fastest growing OS and not give any stats to indicate how much?

posted on 26 Feb 2014, 18:36 3

22. networkdood (Posts: 6330; Member since: 31 Mar 2010)


Exactly - well said

posted on 26 Feb 2014, 20:43 2

29. alterecho (Posts: 1098; Member since: 23 Feb 2012)


"how can they say it's the fastest growing OS"
Microsoft marketing paid them. This is utter hoax (same as the OS itself).

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