In the health and fitness area, Juniper mentions Nike and Jawbone UP as two firms taking advantage of the smart accessory trend. In the U.S., retailers have spotted the increasing sales of the "smart accessory" market and are allocating more shelf space for the products. The major trends emerging in the market are freemium and SaaS (software as a service). The former offers free apps with the ability of the provider to convert users into paying customers by offering more features that must be purchased. The latter is a model where software is hosted by a vendor who offers it to buyers over the internet or via apps.
source: Juniper via IntoMobile